GUSTAVO RIGONATO
Americana,Sao Paulo
Summary
Eight years of experience in the automotive aftermarket industry. Involved in Digital transformation topics among international teams. Researching Human Rights in order to create a positive impact in the world. Quick-learner and very organized professional.
Overview
14
14
years of professional experience
13
13
years of post-secondary education
Work history
Digital Marketing Strategist
Bosch
Campinas, Brazil
2022.01 - Current
- Regional strategy of the Bosch Workshop Portal 'Sua Digital Digital'; development of Digital products to support the customer journey of the B2B Bosch Service network in Brazil, Argentina and Latin America:
- Regional strategy and development of B2C Widget Online Booking Tool 'MyBCS' focused on generating demand for workshops in Brazil
- Local digital developments (Invoice Scanning Tool) and member of Innovation Team for new business developments
Digital Marketing Analyst
Bosch
Campinas, Brazil
2019.05 - 2021.12
- Regional responsible for eXtra program in Latin America: Local implementation and development, national product campaigns and demand generation (Focus: Brazil and Argentina) App launch, cooperation partners network development, marketing actions;
- B2C demand generation via Google My Business for Workshop and Retail network (Focus: Brazil, Argentina, Colombia, Chile, Ecuador, Uruguay and Peru)
Marketing Associate
Bosch
Campinas, Brazil
2017.09 - 2019.04
- Strategy of the Promoters team, focusing on the independent workshop channel and Retailers channel
- Development of service to new channels: gas stations and OEM dealerships
- Update and re-launch of the "Bosch Business Club" program for Brazil and LA - autoparts Distribution channel
Communications Intern
Bosch
Campinas, Brazil
2016.01 - 2017.08
- Management and relationship with the Bosch Business Club program - Latin America (Wholesalers Channel)
- Development of events, fairs and communication materials for Latin American countries
- Launch of: boschautopartes.com and superprofesionalesbosch.com
Administrative Assistant
Usicomp
Santa Bárbara D'Oeste, Brazil
2010.01 - 2013.01
- Assistance in administrative routines
- Support to the Department of Product Quality
Education
NVQ Level 1 - Mechanical
SENAI
Americana, Sao Paulo 2008.01 - 2009.12
Master of Science - Human Rights and Public Policies
PUC Campinas
Campinas, Sao Paulo 2022.01 - 2023.12
Bachelor of Business Administration - Business Administration
UNICAMP
Limeira, Sao Paulo 2017.01 - 2018.02
Bachelor of Business Administration - Public Policies Management
UNICAMP
Limeira, Sao Paulo 2013.01 - 2016.12
Bachelor of Arts - International Relations
UNIMEP
Piracicaba, Sao Paulo 2012.01 - 2015.12
Skills
- Campaign development experience
- Promotions planning skills
- Strategic planning
- Digital marketing
- Market trends knowledge
Languages
Portuguese
Native
English
Fluent
Spanish
Fluent
French
Elementary
Timeline
Digital Marketing Strategist
Bosch
2022.01 - Current
Master of Science - Human Rights and Public Policies
PUC Campinas
2022.01 - 2023.12
Digital Marketing Analyst
Bosch
2019.05 - 2021.12
Marketing Associate
Bosch
2017.09 - 2019.04
Bachelor of Business Administration - Business Administration
UNICAMP
2017.01 - 2018.02
Communications Intern
Bosch
2016.01 - 2017.08
Bachelor of Business Administration - Public Policies Management
UNICAMP
2013.01 - 2016.12
Bachelor of Arts - International Relations
UNIMEP
2012.01 - 2015.12
Administrative Assistant
Usicomp
2010.01 - 2013.01
NVQ Level 1 - Mechanical
SENAI
2008.01 - 2009.12