Helen Schmidt
Taubaté/SP
Summary
Communications and Marketing Professional experienced in insurance marketing, public relations, and content development. Delivered impactful Public Relations, Marketing, and Human Resources initiatives within international financial planning sector. Bilingual in English and Portuguese, connecting with diverse audiences to drive organisational growth through effective marketing and communication strategies.
Overview
21
21
years of professional experience
Work History
Marketing and Public Relations Manager (remote)
Garavello Capital
Philadelphia - PA, USA
12.2023 - Current
- Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence.
- Developed communication and public relations strategies to enhance brand reputation and engagement.
- Created engaging news articles and features to exact specifications, with consistency to brand voice.
- Supported the production of multimedia content, including videos and podcasts, enhancing digital presence.
- Facilitated interviews with key individuals, providing valuable insights and perspectives for stories.
- Implemented SEO strategies in online articles, improving search engine rankings and visibility.
- Monitored current events and trends through social media and other online platforms for potential news stories.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Coordinated team workflow to meet objectives, maintain schedules and match budgets.
- Led recruitment processes, including job postings, interviews, and candidate selection, to secure top talent.
- Developed HR strategies and initiatives, aligning with overall business strategy.
Insurance Sales Specialist
Maciel Broker
São José dos Campos - SP, Brazil
07.2017 - 06.2026
- Executed B2B and B2C insurance sales to diverse clients.
- Identified sales opportunities for insurance plans, managing a diverse client portfolio to maximise client satisfaction and retention.
- Engaged customers by providing comprehensive explanations of policy details, enhancing customer understanding and trust.
- Processed client paperwork to calculate premiums and enrol in insurance plans;
- Anticipate risk management strategies, handling policy renewals, and tracking claims;
- Cultivated professional relationships to foster long-term partnerships that contributed to sustained business growth.
- Continuing professional development through online courses and face-to-face training.
Editor in Chief
Palavra Magazine
Danbury - CT, USA
01.2008 - 02.2009
- Edited manuscripts, articles, and web content for clarity, grammar, and style, adhering to strict deadlines.
- Coordinated with writers, photographers, and graphic designers to create engaging articles that increased reader interest.
- Developed story ideas and assigned topics to a team of writers.
- Interviewed sources and leads to gather insights, enhancing story depth and authenticity.
- Researched topics and checked facts to maintain a high standard of journalistic integrity.
- Cultivated relationships with industry experts and influencers to foster collaborative content opportunities, enriching editorial offerings.
- Covered local events and politics of interest to readers.
Journalist
Linha Aberta Magazine
Deerfield Beach - FL, USA
01.2005 - 12.2007
- Researched subjects thoroughly to ensure accuracy and depth in articles;
- Attended events to conduct on-the-ground interviews, capturing real-time insights and narratives.
- Collaborated with clients to clarify article expectations and align content with their vision;
- Formulated articles in accordance with prescribed editorial and formatting guidelines.
Education
Bachelor's Degree - Public Relations
Taubate University
Taubate, Brazil02-2000
Press Relations - Press Officer
SENAC - University Center
São José dos Campos (Brazil)01-2018
Cross-cultural Communication - Intercultural Communication
OM (Operation Mobilization) International Agency
São José dos Campos/SP (Brazil)01-2016
Forums and Events of Social Communication - Communications and Arts
Broward Center for the Performing Arts
Fort Lauderdale - FL (USA) 01-2007
Skills
- Marketing
- Digital marketing
- Brand management
- Crisis communication
- Customer relations
- Bilingual proficiency
- Detail-oriented
- Teamwork skills
- Highly motivated
Volunteer Experience
- For nearly five years working with OM (Operation Mobilization Agency), I was able to contributed to the development of communication strategies aimed at protecting international communities, designing and promoting various social campaigns, such as those focused on combating human trafficking in countries facing extreme vulnerability.
- In 2016, I had the opportunity to travel to Brussels, in Belgium, to the arts and communication conference organized by Operation Mobilization International (humanitarian agency).
Timeline
Marketing and Public Relations Manager (remote)
Garavello Capital
12.2023 - Current
Insurance Sales Specialist
Maciel Broker
07.2017 - 06.2026
Editor in Chief
Palavra Magazine
01.2008 - 02.2009
Journalist
Linha Aberta Magazine
01.2005 - 12.2007
Bachelor's Degree - Public Relations
Taubate University
Press Relations - Press Officer
SENAC - University Center
Cross-cultural Communication - Intercultural Communication
OM (Operation Mobilization) International Agency
Forums and Events of Social Communication - Communications and Arts
Broward Center for the Performing Arts