Dynamic International Sales Manager with a proven track record at Tholz, showcasing expertise in market analysis and negotiation. Excelled in expanding international sales, fostering partnerships, and developing high-performing teams. Demonstrated multilingual proficiency and problem-solving abilities, achieving consistent sales growth and strategic market expansions.
Overview
6
6
years of professional experience
Work History
International Sales Manager
Tholz
Campo Bom, Rio Grande Do Sul, Brazil
06.2024 - Current
Managed a diverse team of sales professionals, fostering a supportive environment that encouraged high performance and accountability.
Traveled from Brazil to United States to reach customers in international markets.
Analyzed market trends and competitor activities to identify new opportunities for business expansion.
Negotiated favorable contracts for both the company and clients, ensuring long-term partnerships and profitability.
Optimized pricing structures based on market research findings, leading to improved profit margins without sacrificing competitiveness or customer satisfaction.
Hired, trained and managed salesforce of 15.
Expanded international sales by cultivating strong relationships with key clients and distributors.
Motivated salesforce to achieve sales goals through incentives and rewards.
Exceeded annual sales targets consistently by proactively identifying untapped markets and pursuing new client leads.
Developed relationships with clients and potential clients to improve business growth.
Prepared sales presentations for clients showing success and credibility of products.
Organized promotional events and interacted with community to increase sales volume.
Led the organization and actively participated in the company's entry into international trade shows, attending industry events in Mexico and the United States (PSP Expo - Dallas) to enhance global brand presence.
Played a key role in developing a new line of automation and lighting products for the U.S. market, conducting extensive research to align with market demands.
Validated product-market fit through direct customer feedback, traveling to Florida for two weeks in 2024 to present and test products with pool builders.
Successfully confirmed product and pricing strategy at the Dallas trade show, securing approval from key industry clients.
National Sales Coordinator
Tholz
Campo Bom, Rio Grande Do Sul, Brazil
06.2023 - 05.2024
Championed innovative approaches within the organization using data-driven insights that led to positive change.
Coached junior members of the team on best practices in a supportive manner that encouraged professional growth.
Provided ongoing training and support to the sales team, improving overall skill sets and driving results.
Managed key accounts to ensure customer satisfaction and foster long-term relationships.
Organized and led the company's participation in industry trade shows focused on automation and lighting solutions for pools in the national market, enhancing brand visibility and customer engagement.
Played a key role in restructuring the national sales team, overseeing the replacement of underperforming sales representatives and recruiting new talent to expand regional coverage.
Identified areas for improvement in existing processes by conducting thorough reviews of past performance metrics.
Contributed to the establishment of the company's distribution center in São Paulo, developing an internal sales supervisor and building a high-performing internal sales team (8 members). This department successfully onboarded over 350 new clients in 2023 and 2024 and remains one of the company's top-performing sales divisions.
Streamlined communication between sales teams and management, enhancing collaboration and efficiency.
Implemented systems and procedures to increase sales.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
National Sales Supervisor
Tholz
Campo Bom, Rio Grande Do Sul, Brazil
01.2020 - 05.2023
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
Established strong partnerships with channel partners for seamless distribution of products across various regions.
Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
Met with customers to give sales presentations, negotiate contracts and promote services.
Attended events, training seminars, and manufacturer product showcases.
Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
Created customized solutions for unique client needs resulting in increased customer satisfaction.
Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
Enhanced communication within the sales team through regular meetings, updates, and training sessions.
Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
Trained and developed exceptional sales leaders.
Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Trainee
Tholz
Campo Bom, Rio Grande Do Sul, Brazil
01.2019 - 12.2019
Attended training courses to build understanding of processes, techniques, and industry.
Filled out timesheets and paperwork according to identified requirements.
Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
Supported departmental tasks to increase understanding of industry processes.
Performed administrative functions, answering phones and filing paperwork in support of department.
Promoted positive collaboration among trainees, encouraging teamwork and problem-solving skills.
Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills.
Rotated through all departments during the trainee program, gaining a comprehensive understanding of how different areas of the company function and connect.
Spent extended time in key departments, particularly in sales, where I excelled and demonstrated strong potential.
Received direct mentorship from a company director and the sales manager, gaining valuable insights into leadership and strategic decision-making.
Played a crucial role in identifying a market opportunity, which led to the development of the company’s best-selling product line—the Smart line of pool automation and lighting.
Education
Bachelor of Science - Business Administration And Management
UNISINOS - Universidade Do Vale Do Rio Dos Sinos
São Leopoldo, Rio Grande Do Sul, Brazil
09-2022
High School Diploma -
Colégio Santa Teresinha
Campo Bom, Rio Grande Do Sul, Brazil
12-2017
Skills
Multilingual proficiency
Negotiation expertise
Sales strategies
Budget management
Partnership development
Market analysis
Business forecasting
Pricing strategy
Industry trends
Country launch
Sales operations
Problem-solving abilities
Languages
English
Advanced (C1)
Spanish
Upper intermediate (B2)
Portuguese
Bilingual or Proficient (C2)
Timeline
International Sales Manager
Tholz
06.2024 - Current
National Sales Coordinator
Tholz
06.2023 - 05.2024
National Sales Supervisor
Tholz
01.2020 - 05.2023
Trainee
Tholz
01.2019 - 12.2019
Bachelor of Science - Business Administration And Management