IONARA LIMA
Summary
Professional with solid Sales & Marketing experience. Over 20 years working in commercial department as well in projects to bring innovation and new revenues. Very focused, hardworking, quick learning and able to handle multiple tasks. Communication skills and a key strength in expand business for profit, optimizing results.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Commercial Supervisor
RENAULT BRAZIL (GROUPE RENAULT)
01.2020 - Current
- Responsible for creating and analyzing sales reports, forecast, issues contributing to success or shortcomings, as well as taking any corrective action;
- Charge of Identifying potential business deals; discovering and exploring opportunities (sales to new potential customers, sales more profitable);
- Lead collaboration projects implementation with strategic partners involving cross functional areas such as Sales Operation, Marketing, Logistics, Customer Service, etc.;
- Incentive campaigns coordination (from sales team to owner businesses);
- Commercial team performance animation by daily/weekly touchpoints;
- Responsible for setting an action plan and follow up performance to B2C leads conversion
- Innovation to work (lives, bootcamps, hackathons, virtual parties (you name it)
- Scrum master to post-covid new ways working group
Executive advisor & Project manager
RENAULT BRAZIL (GROUPE RENAULT)
01.2017 - 12.2019
- Managed strategic and transversal projects among boards, driving initiatives focused on revenue generation, cost reduction and risk management
Executive advisor in Sales & Marketing
RENAULT BRAZIL (GROUPE RENAULT)
01.2012 - 12.2019
- Charge of deploying the Commercial strategy among the departments (MOST, priorities, axes)
- Responsible for providing commercial performance reports;
- Leader of cost reduction actions and Nissan Sinergies working group in Sales & Marketing
- Responsible for planning and coordinating the commercial strategic agenda;
- Draft and maintain meeting minutes, distribute to team and follow up the list of open actions;
- Charge of in-house events; relationship & motivational dates to the commercial team, it includes Sales force team; cost reduction workshops; Sales workshops; strategies planning meeting; budget meetings
- Responsible for coordinating the story telling of the presentation in the commercial kick off conventions (dealer conventions, press conventions; professional magazine meetings and new dealer open house events);
- Develop PowerPoint presentations, letters and speeches to the VP commercial;
- Responsible to coordinate sales performance meetings;
- Handle confidential data and matters in a discreet and professional manner;
Internal, Sales manager assistant, office executive manager
RENAULT BRAZIL (GROUPE RENAULT)
01.1998 - 12.2012
- Special projects (1998 - Present)
- New spare parts warehouse move; 2002
- Home office field team; 2006
- Commercial team Home office; 2012
- 5'S at commercial office; 2012
- Winter camp to employees' kids; 2013
- Reebok Fitness club to the employees; 2013
- Women@Renault; 2019
- Instituto Renault advisor; 2020
Education
Business Management - office automation, marketing and languages
FATEC-UNESP
SPSpecialization in Business - automotive after sales
FGV
SPPost graduation - Strategic plan & Executive advisor
UNÍTALO
Skills
- Leadership and management of cross-functional teams
- Strong communication
- Process & results oriented
- Love learning
Websites
Languages
Portuguese
English
French
Spanish
Hobbies and Interests
- Culture & languages
- Reading & politics
- Diversity & inclusion
- Sports & travel
Extralearnings
- Project Management
- Communication & presentation skills
- Feedback skills
- Women empowerment
Accomplishments
2018 -3 innovation actions select by corporate as bench in the world
2019 - 2 innovation actions select by corporate as bench in the world
2021 - action ESG to zvrazil Dealer - first uniciative in the Renault world
2021 - Sales milestone of spares parts in Brazil
Certification
2024 - Leadership by Fluxus
Timeline
Commercial Supervisor
RENAULT BRAZIL (GROUPE RENAULT)
01.2020 - Current
Executive advisor & Project manager
RENAULT BRAZIL (GROUPE RENAULT)
01.2017 - 12.2019
Executive advisor in Sales & Marketing
RENAULT BRAZIL (GROUPE RENAULT)
01.2012 - 12.2019
Internal, Sales manager assistant, office executive manager
RENAULT BRAZIL (GROUPE RENAULT)
01.1998 - 12.2012
Business Management - office automation, marketing and languages
FATEC-UNESP
Specialization in Business - automotive after sales
FGV
Post graduation - Strategic plan & Executive advisor
UNÍTALO
2024 - Leadership by Fluxus
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