Isabela Garcia

I've been working as a reputational communications and crisis management coordinator at Pearson for 3 years, serving the Latin American market. Some of my duties in this position are:

• Reputational management of local and national crises
• Management and approval of PR content and digital channels, as well as internal communication channels
• Reinforcing and looking after the reputation of the global brand (Pearson) and its brands in Latin America (Wizard and Yázigi).
• Cultivated business partnerships to build lasting relationships with internal and external parties.
• Assisted in creating presentations outlining strategic plans related to corporate affairs initiatives.
• Organized and implemented corporate communication strategies to ensure successful alignment with business objectives.
• Advocated the organization's mission, values and goals by developing effective public relations campaigns.
• Created crisis management plans aimed at mitigating potential risks associated with adverse publicity or public opinion.
• Organized events to promote company's brand identity and maximize public relations opportunities.
• Coordinated the production of corporate publications such as press releases, newsletters and brochures.
• Established and maintained working relationships with clients, government officials and media representatives.
• Built and maintained corporate image, brand and identity.
• Coordinated press interviews with senior management team members as needed, and more...

While I was living in Spain - where I studied my master degree's in Communication, Diversity and Inclusion - I continued to work as a freelancer in strategic planning and reputation building in the digital environment for different brands in different sectors: food, high-end construction, health, technology and education - in Brazil and Spain. Some of my roles as a freelancer were:

• Managed content distribution for various online channels and social media platforms.
• Monitored performance metrics to identify areas of improvement in content quality and delivery.
• Conducted keyword research to optimize SEO performance across all channels.
• Researched industry trends and topics relevant to target audience needs.
• Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
• Identified target audience and developed optimized communication plans to engage and interest individuals.
• Identified new ways of leveraging digital channels in order to build a more positive public perception of the company's brand.

I was responsible for creating and organising the in-house digital department for the high-end construction company CRB. My duties as digital coordinator included:

• Managed multiple projects and tasks simultaneously while managing client expectations.
• Wrote and edited campaigns to deliver on strategies and meet project objectives.
• Delivered marketing strategy updates to upper-level management.
• Designed creative assets for use on digital platforms such as websites, emails, and banners.
• Created marketing policies and procedures, evaluating and revising to maximize team efforts.
• Assisted in the development of brand guidelines for all digital communications materials.
• Supervised creation of marketing materials and collateral.
• Produced content for online advertising campaigns, optimizing ads for maximum visibility.
• Managed social media accounts, creating engaging posts and responding to customer inquiries.
• Created and implemented external and internal communications strategies for key company initiatives and products
• Internal communications - Newsletter production and direct to clients (communication strategy and content)