Isabela Lamster
Paris
Summary
Diligent professional with comprehensive knowledge of the beauty and luxury industry. Over 8 years of international professional experiences in communication & marketing, journalism, and teaching.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Global Media Coordination Assistant
Chanel
Paris
07.2023 - 12.2023
- Selected, documented, and edited media campaign implementations across various channels including Print, Outdoor, Digital, and TV/Cinema.
- Administered and optimized Chanel's internal platform to streamline content distribution, which included video editing
- Served as a liaison for delivering photos and videos of media implementations to 45 international markets
- Coordinated with the Artistic Department and global markets to deliver media campaign assets for Youtube, TV, and Cinema.
- Collaborated with the media strategy team to enhance production of paid media/video assets by producing documents and spreadsheets. Gathered market intentions for asset activation, editing final reports.
- Conducted media monitoring of best practices for online video, connected TV, and display ads featuring Chanel's ad partners.
Marketing Consultant
EM Normandie Business School
Paris
09.2022 - 06.2023
- Provided comprehensive social media insights and strategic marketing recommendations for Saint James
- Planned and implemented a high-profile corporate event to enhance the visibility of Natan Couture
- Conducted analysis of M. Micallef’s online presence and provided recommendations for enhancing their digital identity, including implementation of a Pinterest account
Communication Analyst
Government of the State of São Paulo
São Paulo
04.2016 - 06.2018
- Produced comprehensive reports and memos on Government documents and contracts within the confines of rigorous legal requirements.
- Prepared clear and unambiguous official responses to media outlets, ensuring effective communication
Journalist
O Estado de S. Paulo (Estadão)
São Paulo
07.2012 - 12.2012
- Gathered and evaluated data, conducted interviews with sources, and developed news articles within the framework of the newspaper's trainee initiative.
Journalist
Municipality of the City of São Paulo
São Paulo
07.2011 - 07.2012
- Sourced and composed timely official press releases for both online and print platforms
- Trained interns and conducted thorough reviews of reports directly submitted to the Mayor
Education
MSc Marketing and Digital in Luxury and Lifestyle -
EM Normandie Business School
12-2023
Professional Makeup Certificate -
Make Up For Ever Academy (LVMH Group)
08.2021
Bachelor of Journalism -
Mackenzie University
07.2011
Skills
- Social Media and Digital Marketing
- Office Pack, Canva, Camtasia
- SEO, SEA strategies
- Gen AI Tools
- Attention to Detail and Organization
- Teamwork and Cooperation
- Interpersonal Communication
- Proactivity and Creativity
Languages
Portuguese
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
German
Intermediate (B1)
B1
Spanish
Intermediate (B1)
B1
Certification
- Google Analytics - Apr 2023
- Google Ads Search - Dec 2022
- TOEFL iBT (116/120) - Jan 2022
Affiliations
- Beauty, Makeup and Fashion Trend Following
- Travelling (45+ Countries Visited)
- 5+ Years of Acting Classes in Brazil, USA and France
Timeline
Global Media Coordination Assistant
Chanel
07.2023 - 12.2023
Marketing Consultant
EM Normandie Business School
09.2022 - 06.2023
Communication Analyst
Government of the State of São Paulo
04.2016 - 06.2018
Journalist
O Estado de S. Paulo (Estadão)
07.2012 - 12.2012
Journalist
Municipality of the City of São Paulo
07.2011 - 07.2012
MSc Marketing and Digital in Luxury and Lifestyle -
EM Normandie Business School
Professional Makeup Certificate -
Make Up For Ever Academy (LVMH Group)
Bachelor of Journalism -
Mackenzie University
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