Isabella Oliveira
Curitiba
Summary
Results-driven Social Media and Content professional with expertise in sports communications and graphic design. Managed social media operations for the Brazilian Canoe Confederation, overseeing content strategy and execution. Enhanced audience engagement, growing followers from 11K to 34.3K organically. Experienced in professional football and international events, including on-site coverage of the Paris 2024 Olympic and Paralympic Games, with proficiency in Adobe Creative Suite and video editing.
Overview
1
1
Language
10
10
years of professional experience
Work History
Social Media & Content
Brazilian Canoe Confederation (CBCa)
Curitiba, Brazil
03.2023 - Current
- Developed the content strategy that grew the Brazilian Canoeing official profile organically from 11K to 34.3K followers since March 2023.
- Fully responsible for the Brazilian Canoe Confederation’s social media channels, independently managing the entire content process, from editorial planning and content ideation to creation, publishing, and performance monitoring, with autonomy over formats, tone of voice, visual identity, and communication priorities.
- Planned, produced, and distributed engaging content across Confederation’s channels, enhancing audience interaction on Instagram, Facebook, YouTube, and LinkedIn.
- Produce content across multiple formats, including carousels, Reels, Stories, videos, graphics, copy, interviews, and behind-the-scenes content, adapting the format, language, and approach to different platforms and audiences.
- Plan and manage the Brazilian Canoeing content calendar, coordinating competitions, institutional campaigns, sponsor deliverables, projects, special activations, and content needs across different canoeing disciplines.
- Provide real-time coverage of national and international competitions, producing and publishing results, interviews, training and behind-the-scenes content while responding to live schedules, results, and developments throughout events.
- Produce content directly with athletes, coaches, and members of Brazilian national teams, including interviews, photo and video capture, training sessions, behind-the-scenes coverage, and social-first content.
- Provide on-site communications coverage at international competitions, managing Brazilian Canoeing content in fast-paced environments and adapting quickly to results, schedule changes, and evolving communication priorities.
- Led graphic design initiatives for Confederation, developing visual identities for events, point-of-sale materials, branding applications for boats, and institutional pieces, ensuring consistent brand representation.
- Resolved complaints through calm communication and effective problem-solving, maintaining positive relationships with audiences and stakeholders.
- Identified issues, analysed information and provided solutions to problems.
Social Media
Vapor DM
Curitiba, Brazil
04.2021 - 02.2023
- Managed portfolio of 10+ bar and restaurant clients across Brazil, overseeing Instagram and Facebook accounts and customer communications via WhatsApp broadcast lists to enhance client engagement.
- Planned ongoing content and special campaigns tailored to each brand’s identity, audience, and business needs, including company anniversaries, events, public holidays, seasonal dates, and major cultural and sporting moments such as the FIFA World Cup.
- Developed tailored editorial calendars, coordinating content ideation, planning, and material organisation for client review, ensuring alignment with client goals.
- Managed deadlines and content schedules for multiple accounts, ensuring timely delivery of planned content and campaigns, contributing to consistent brand messaging.
- Developed content ideas and creative briefs in collaboration with the Graphic Design team, supporting the creation and adaptation of campaign assets.
Marketing & Fan Relations
Coritiba Foot Ball Club
Curitiba, Brazil
08.2016 - 01.2020
- Cultivated relationships with club members and supporters, addressing enquiries and resolving issues to enhance satisfaction with membership programme.
- Oversaw Goleada Coxa-Branca, the club’s loyalty programme, coordinating benefits, activations, and member experiences to foster engagement.
- Managed Ombudsman requests related specifically to club members, following up on cases, resolving issues, and coordinating with relevant internal departments.
- Planned, organised, and delivered marketing and relationship activations involving club members, sponsors, and first-team players, including exclusive experiences and club-led initiatives.
- Coordinated meet-and-greet experiences between club members, sponsors, and players, managing logistics for player meetings, photo opportunities, and autograph sessions.
- Organised and delivered matchday activations, including on-pitch activities before, during, and after matches, coordinating participants and operational requirements for each experience.
Education
Certificate of Higher Education - Grafic Designer
Universidade Positivo
Curitiba, PR01-2027
Skills
- Social Media Management
- Content Strategy
- Content Creation
- Content calendar management
- Content planning
- Content production
- Social media platforms
- Social media oversight
- Audience engagement strategies
- Real-Time Content & Live Event Coverage
- Sports Communications
- Content Production with Athletes
- Multi-Account Management
- Time Management & Organisation
- Project coordination
- Event management
- Graphic Design
- Visual design
- Branding & Visual Identity
- Adobe Illustrator
- Adobe Photoshop
- Video Editing – CapCut
- Copy and content writing
- Creative Problem-Solving
- Attention to Detail
- Data interpretation
- Effective communication
- Audience interaction
- Leadership
- Team building
- Team Team leadership
- Analytical and critical thinking
- Issue resolution
- Public Relations
Languages
English
Intermediate
B1
Timeline
Social Media & Content
Brazilian Canoe Confederation (CBCa)
03.2023 - Current
Social Media
Vapor DM
04.2021 - 02.2023
Marketing & Fan Relations
Coritiba Foot Ball Club
08.2016 - 01.2020
Certificate of Higher Education - Grafic Designer
Universidade Positivo