Summary
Overview
Work history
Education
Skills
Languages
Work availability
Timeline
italo da costa

italo da costa

Salvador,Bahia
Judge a man by his questions rather than his answers.
Voltaire

Summary

Innovative marketing specialist with outstanding credentials in marketing and communications, knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behaviour to create highly successful campaigns. Self-starter with broad comprehension of branding, social media and marketing tools. Exudes solid communication and analytical skills.

Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

7
7
years of professional experience
6
6
years of post-secondary education

Work history

Marketing Specialist

posto bastos
Euclides da Cunha, Bahia
07.2021 - Current
  • Developed and executed sales promotions, increasing revenue through targeted campaigns.
  • Harnessed customer-centric digital profiles to boost lead conversion and client experience.
  • Drafted targets and schedules for driving acquisition, growth and retention.
  • Collaborated with team to align and leverage tools and technologies.
  • Crafted and implemented plans and content for social media posts to reach different targets.
  • Gathered customer insight data to inform product development and marketing content.
  • Reviewed, edited and approved marketing assets, maintaining communication quality levels.
  • Acquired industry knowledge to support marketing efforts and strategies.
  • Segmented markets for customer-focused value propositions and messaging.
  • Used paid and organic content to fulfil campaign objectives.
  • Created digital and print collateral for distribution to potential clients and markets.
  • Analysed data from different sources to identify cross-selling and upselling opportunities.
  • Established campaign platforms for channelling marketing content to clients.
  • Supported team members with content and campaign planning, boosting market coverage.
  • Implemented strategies to engage and attract customers, increasing brand engagement and sales.
  • Worked within set financial constraints, keeping marketing expenses low.

Growth and Strategy Manager

huggy
Feira de Santana, Bahia
08.2018 - 08.2019
  • Coordinated strategic planning activities based on current data.
  • Organised teams, resources and timelines for successful [Type] deployment.
  • Consulted with C-level executives, influencing high level decision-making.
  • Collaborated with cross-functional teams to develop and implement new policies.
  • Represented [Type] group to general public at hearings, forums and conventions.
  • Led policy research and analysis projects to drive evidence-based policy making.
  • Monitored and reported on ongoing projects to help achieve departmental targets.
  • Planned implementation of new organisational policies.
  • Implemented operational business plans, establishing priorities and recommending improvements.
  • Established team and project goals, tracking performance and evaluating necessary changes.
  • Directed recruitment activities to select and hire talented workforce.
  • Developed key performance indicators for tracking and evaluating new policies.
  • Implemented proactive changes to programme operations to best meet goals.

Entrepreneur

Premia Pão, franchise owner
Feira de Santana, Bahia
08.2016 - 08.2018
  • Mapped income generating strategies to grow revenue.
  • Set company culture, facilitated communication and build cohesion between team members.
  • Determined business plan, mission statement and vision.
  • Sourced initial funding to get business off the ground.
  • Enhanced new product awareness by posting engaging images to company websites and social media accounts.
  • Leveraged insights from network within media advertising industry to strengthen decision-making.
  • Applied digital marketing tactics to drive business growth and awareness.
  • Planned expansions to service and product offering based on client feedback.
  • Devised and implemented new strategies in response to new trends and technologies.
  • Offered specialist industry insights to drive business development for long-term growth.
  • Attended and hosted networking events, establishing solid relationships with other business professionals.
  • Tracked industry and consumer trends to identify opportunities to boost sales.
  • Led training and development programmes for over 20 staff.
  • Used exceptional skills in leadership, communication and team building to instill strong company-wide culture.
  • Guided team activities by offering actionable feedback to drive development and improvement.
  • Established business goals and objectives to provide organisational direction toward growth and prosperity.
  • Oversaw budget management to keep to financial targets.

Education

Bachelor of Science - BIOTECHNOLOGY

UFBA- STATE FEDERAL UNIVERSITY , salvador
01.2011 - 07.2016

Skills

  • Bilingual proficiency English/portuguese
  • Translation management systems
  • Copywriting and editing
  • Cultural awareness
  • Brand development
  • Creative Cloud proficiency
  • Social media expert
  • Certified Content Marketer
  • Creative writing
  • Promotions planning skills
  • Copywriting abilities
  • Customer demographics understanding
  • Pricing structures knowledge
  • Sales strategy familiarity
  • Campaign development experience
  • Result tracking and reporting
  • Deep-dive data analysis
  • Advanced synthesis and characterization
  • Method validation
  • Research program planning
  • Data collection and organization
  • Experiment Design
  • Data analysis
  • Multidisciplinary team collaboration
  • Confident communicator
  • Coaching and mentoring
  • Skills gap analysis
  • Management science
  • Training and assessment strategy
  • Instagram
  • Analytical and Critical Thinking
  • Problem-Solving
  • Excellent Communication
  • Social media marketing
  • Google Workspace
  • Leadership

Languages

English
Advanced
Portuguese
Native
Spanish
Upper intermediate

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline

Marketing Specialist - posto bastos
07.2021 - Current
Growth and Strategy Manager - huggy
08.2018 - 08.2019
Entrepreneur - Premia Pão, franchise owner
08.2016 - 08.2018
UFBA- STATE FEDERAL UNIVERSITY - Bachelor of Science, BIOTECHNOLOGY
01.2011 - 07.2016

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