Open To Work
Italo Santos Ramos
Media Buyer
Ilhéus, Bahia
Summary
Dynamic Media Buyer with a proven track record adept at optimizing campaigns for enhanced ROI through data-driven insights and performance tracking. Skilled in client communication and competitive analysis, I excel in developing targeted strategies that resonate with audiences, ensuring impactful media placements and successful project execution.
Overview
5
5
years of professional experience
Work History
Media Buyer
Legal Sales Marketing
08.2022 - Current
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Improved overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.
- Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
- Analyzed campaign performance metrics to optimize media placements and enhance ROI.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Led cross-functional meetings to align project goals and ensure timely execution of campaigns.
Media Buyer
Jessica Ferrari Company
06.2021 - 07.2024
- Developed and executed targeted media buying strategies across digital and traditional platforms.
- Analyzed campaign performance metrics to optimize media placements and enhance ROI.
- Collaborated with creative teams to ensure alignment of media messaging with brand objectives.
- Managed relationships with vendors and media outlets for effective negotiation and placement.
- Mentored junior team members on best practices in media planning and buying techniques.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
Media Buyer
DigitalSharp
07.2021 - 03.2024
- Conducted market research to identify trends, audience segments, and competitive landscape insights.
- Streamlined reporting processes to present actionable insights to stakeholders efficiently.
- Led cross-functional meetings to align project goals and ensure timely execution of campaigns.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Collaborated with creative teams to develop impactful ad concepts tailored to specific target audiences.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Analyzed campaign performance metrics to optimize media placements and enhance ROI.
Education
High School Diploma -
High School
Ilhéus, Bahia, Brazil02-2013
Skills
- Verbal and written communication
- Client communication
- Strong math skills
- Performance tracking
- Campaign management
- Competitive analysis
- ROI measurement
- Social media advertising
- Attention to detail
- Professionalism
- Problem-solving abilities
- Copywriting
Work Preference
Work Type
Full TimePart TimeContract WorkInternshipLocation Preference
RemoteTimeline
Media Buyer
Legal Sales Marketing
08.2022 - Current
Media Buyer
DigitalSharp
07.2021 - 03.2024
Media Buyer
Jessica Ferrari Company
06.2021 - 07.2024
High School Diploma -
High School