Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Carolina Araujo

Carolina Araujo

Rio De Janeiro

Summary

I’m a passionate and results-driven Community Manager with 6+ years of experience leading engagement strategies across tech, gaming, and edtech. I specialize in community-led growth, user-centered design, and data-informed decision-making. In addition to my formal experience, I’ve had hands-on involvement with communities across platforms like Discord, Reddit, WhatsApp Communities, and Telegram, enriching my understanding of diverse community dynamics and engagement models. I bring a unique blend of strategy, empathy, and execution to everything I do.

Overview

7
7
years of professional experience

Work History

Country Community Manager

Canva
01.2025 - Current
  • Design and lead engagement strategies for the Brazilian Creators Community, driving the production of high-quality, strategic, and user-friendly templates for the platform’s library.
  • Define and track KPIs to measure performance and continuously optimize engagement initiatives.
  • Conduct user research, interviews, and A/B tests to inform data-driven decisions and refine community strategy.
  • Deliver deep competitive benchmarking analysis to strengthen creator incentive programs.
  • Lead advocacy for Creators ambassadors, enabling in-person activations, strategic partnerships, and UGC campaigns in collaboration with Growth and Social Media teams.

Community Manager, Team Supervisor

PM3
01.2023 - 12.2024
  • Company market: Tech
  • Translated product strategy into actionable community plans aligned with company goals.
  • Applied project management to scale operations and drive efficient, high-impact initiatives.
  • Defined KPIs to track progress, measure ROI, and guide strategic adjustments.
  • Managed and mentored a 3-person team through 1:1s, team rituals, and PDIs.
  • Prioritized backlog and initiatives to maintain strategic focus and team productivity.
  • Led community programs such as workshops, innovation marathons, and study groups to fuel learning and engagement.
  • Conducted continuous user research and testing to iterate on community strategy.

Senior Community Manager

PM3
01.2021 - 12.2024
  • Company market: EdTech
  • Led community-led-growth (CLG) strategies for the company.
  • Coordinate and planning projects with cross-functional teams.
  • User research, employing both quantitative and qualitative methods to understand customer behavior and improve services.
  • Active involvement in executing various elements of company products, including creating written content and reviewing lessons.
  • Facilitated workshops, study groups, and Q&A sessions (online and in person).


Associate Community Manager

Gazeus Games
01.2018 - 01.2021
  • Company market: Games
  • Developed and scaled community strategies across 14 mobile games.
  • Managed push notification campaigns, generating over 99k unique clicks with a 2.5% average open rate.
  • Conducted global research to inform player personas and feature design.
  • Executed go-to-market plans for new features and app launches.

Education

Meta Certified Community Manager -

Meta
12.2023

Some College (No Degree) -

Digital Marketing Institute
Remote

Bachelor of Arts - Digital Communications And Media

IBMR
Rio De Janeiro
12.2020

Skills

  • Community Management
  • User Centered Thinking
  • Data Analysis & KPI Tracking
  • Project Management
  • Event Planning & Execution
  • Problem Solving
  • Adaptability
  • Teamwork & Collaboration
  • People Leadership & Mentoring

Languages

Brazilian Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Elementary (A2)

Timeline

Country Community Manager

Canva
01.2025 - Current

Community Manager, Team Supervisor

PM3
01.2023 - 12.2024

Senior Community Manager

PM3
01.2021 - 12.2024

Associate Community Manager

Gazeus Games
01.2018 - 01.2021

Meta Certified Community Manager -

Meta

Some College (No Degree) -

Digital Marketing Institute

Bachelor of Arts - Digital Communications And Media

IBMR

Similar Profiles

CREATE PROFILE
Carolina Araujo