Jack Larkin

• Spearheading market strategy and operations for the Australian and New Zealand casino verticals.
• Conducting in-depth competitor and data analysis to inform acquisition and retention strategies.
• Driving brand awareness through innovative campaign planning and new product launches.
• Leading go-to-market strategies for launching new brands and casino offerings in regulated and emerging markets.
• Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
• Collaborating with the CRM team to launch data-driven campaigns, promotions, and competitions tailored to target segments.
• Overseeing regulatory compliance, ensuring localization and responsible gaming requirements are met.
• Managing KPIs and revenue targets while optimizing product performance and customer satisfaction.

• Managed VIP player portfolio, focusing on personalized communication, retention, and lifetime value growth.
• Built strong client relationships through customized service and rewards structures.
• Maintained expert knowledge of the AU/NZ wagering and casino market to anticipate player needs.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Create own hand crafted offers to entice and reactivate customers.
• Provided data-driven feedback on player preferences to inform product and marketing strategies.
• Partnered with acquisition and product teams to deliver a seamless player journey from onboarding to loyalty.
• Prioritized tasks effectively while managing multiple high-value accounts simultaneously without any compromise on quality or attention given.
• Served as the primary point of contact for VIP clients, ensuring seamless communication and efficient resolutions to any concerns or challenges.
• Developed long-lasting client relationships through consistent communication and proactive problem solving.

• Creating and implementing PR campaigns that synchronise with the company's goals and brand messaging.
• Crafting compelling content for blogs, social media posts, and other PR materials.
• Managing media relations, pitching stories, and coordinating interviews.
• Assisting with client meetings, including the creation of meeting agendas and notes.
• Assist with production teams and produce stories and content for the bet365 brand.
• Operate and control social media accounts with over 500k followers including twitter, Facebook, instagram and threads.
• Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
• Used excellent, compelling, engaging and persuasive copywriting skills to develop outstanding copy for social media posts.
• Build a strong customer relation with the client to understand their needs, wants and preferences.
• Engage with VIP clients and addressing their concerns or inquiries promptly and professionally.
• Successfully have a strong in-depth knowledge of the products or services offered by bet365, enabling me to provide expert advice and recommendations to VIP clients based on their specific needs and preferences.

- Line produce live horse racing on Sky 1 and Sky 2.

- Line produce major horse racing events such as the Magic Million Auctions, barrier draws, The Melbourne Cup, The Everest and Cox Plate.

- Line produce live shows in between race gaps.

- Coordinated with other producers and on-air talent to create program content, new ideas and segments.

- Edit footage to create packages to be posted on all Sky Racing social media platforms.

- liaising with raceday stewards across the country.

- Managed a full crew daily and maintained energy and enthusiasm in fast paced environment.

- Drove wagering on both channels.

-Senior race day control operator , ensuring accurate results when operating markets.

- Working under pressure to manually enter past the post results.

- Operating VIZ and Trio systems daily to ensure all graphics went to air.

- Proof reading and editing supers and graphics scheduled to air.

- Recording Stewards' reports.

- Recording jockeys' and trainers' comments.

-Conducted training sessions and trained new employees on equipment and work place procedures.

- Analyzed form focusing on regional NSW venues.

- Identified market value.

- Managed customer relations and increased customer satisfaction.

- Offered friendly and efficient service to over 4000 customers via email and telephone calls.

- Distribution of various customer packs including rating and pricing, track bias, history and data selection.

- Recorded statistics and analytic form, encompassing all types of data, such as sectionals and splits, track patterns and jockey/trainer statistics/combination.

- Managed social media coverage. Posting content to Instagram.

-Supervised students and managed the boarding house.

- Organized and guided activities for students.

- Oversaw day-to-day operations including morning wake-ups and night duties.

- Coach to various sports including Tennis, Hockey, Rugby, Cricket and Soccer.