Writing, Painting, Animals and Nature
Jessica Soares
Marketing & Operations Manager
Summary
Experienced professional with over 8 years of expertise in digital marketing, project management, team leadership, campaign management, and customer service. I am an energetic and diligent individual eager to apply my marketing, management and team leadership skills to a dynamic role with a positive attitude.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Fulfillment Operations Manager - Digital Marketing
Yellow Pages / Pages Jaunes - Canada
05.2021 - Current
- Oversee and manage the fulfillment team responsible for over 600 active accounts
- Streamline processes, refine products, documents, reports, and presentations to enhance efficiency and foster a well-structured and highly-organized team environment
- Lead employees towards a culture of high performance and positivity, implementing strategies for their growth and success
- Hiring, onboarding and training of new hires to fulfill business requirements
- Support and collaborate with the sales team as a digital marketing specialist for sales pitches and audits, ensuring smooth processes, guidelines, and transparent communication across departments
- Utilize data and insights to spot operational gaps and improvement opportunities
- Develop and execute social media and SEO strategies and campaigns for clients
- Track trends and suggest enhancements to both challenge and refine company's product offerings
- Lead successful change initiatives, ensuring seamless transitions during organizational restructuring efforts
- Implement process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow
- Seek opportunities to facilitate team growth through exploration of emerging market platforms, new tools, and more
- Invest in building my knowledge by enrolling in Meta courses, attending workshops, and engaging in continuous learning to provide ongoing support to the team with any inquiries
Social Media Campaign Manager
Yellow Pages / Pages Jaunes - Canada
05.2019 - 05.2021
- Manage a portfolio with 25 accounts and with a value of over $75,000.
- Determine overall social media strategy in line with client's marketing goals and YP's product expectations
- Deliver quality content that is original and reflective of the client's business
- Track monthly campaign performance and create monthly page reports to present to the client
- Attend monthly touchpoint calls and serve as a subject matter expert and educational resource for clients and the sales team
- Build and manage paid social advertising campaigns in line with client's social goals
- Track and record advertising spend and performance to ensure all campaigns are fulfilled on budget
- Identify opportunities for advanced advertising features such as Lookalike Audiences, Conversion Tracking, Pixel, and A/B Testing
- Remain up-to-date on industry trends and platform changes
- Contribute to refining and optimizing workflow processes, procedures, and tools to enhance team efficiency
- Share knowledge with the social team through weekly group meetings and regular workshops
- Recognize upselling and renewal opportunities within the account and work with the sales team to pull necessary data and deliver a good pitch
- Ensure brand consistency across all touchpoints by adhering to established style guidelines when creating visual assets.
- Coordinate cross-promotional efforts with other departments, ensuring a consistent message across all channels.
Project Manager
Yellow Pages / Pages Jaunes - Canada
05.2018 - 05.2019
- Analyze the strengths, weaknesses, and opportunities of a business website and its online presence
- Collaborate and manage the workload of a skilled team of designers and copywriters
- Monitor project flow and progress from client onboarding, product production, QA and delivery
- Manage over 40 accounts and serve as the primary point of contact for clients
- Take charge of project fulfillment from the initial client engagement to the delivery of the product
- Perform SEO audits, quality assurance processes, and research to identify the best domain option for the client's business.
Marketing Coordinator
Overseas5
10.2016 - 05.2018
- Produce engaging and original content for Twitter, Facebook, Youtube and Instagram to increase brand awareness, engagement and sales
- Refine the company's website, update landing pages, and develop monthly articles to nurture it
- Improved website visibility through development and implementation of SEO strategies
- Help plan and develop promotion and general marketing communication material, such email marketing, brochures, and more
- Work in collaboration with the Marketing Manager in a tight schedule
- Maintain productive relationship with clients, partners and the sales team
- Update and maintain the marketing department's documentation refined
- Generate sponsorships with related and partnering entities to enhance marketing objectives
- Plan and execute internal and external marketing events
- Create engaging brochures and flyers to use for promotional materials and distribution
- Develop and tracked performance indicators to measure results of marketing campaigns
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships
- Collaborate with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives
Marketing Analyst
KPL Soluções
10.2014 - 01.2015
- Wrote engaging and successful marketing, advertising, and website copy
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement
- Produced materials for events, online, offline media and for internal proposes
- Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements
- Generated leads and converted prospects into customers through strategic marketing initiatives at industry trade shows and conferences
Marketing Assistant
RK Production
09.2013 - 01.2014
- Assistant of Randal Kleiser
- Social Media Management
- Video Editing
- Production of folders, brochures, social media posts, and more
- Scripts Analysis
Social Media Inter
14 bits
06.2013 - 09.2013
- Freelancer
- Produced unique content on a daily basis for the channel Comedy Central Brazil on Facebook, Twitter and Instagram
- Wrote engaging copy for the channels blog and website
- Weekly social media report
- Responded to comments, posts, and questions from various channels
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms
Marketing And Advertising Intern
Sabesp
01.2012 - 01.2013
- Streamlined the sponsorship process by organizing and maintaining a comprehensive database of contacts and agreements
- Supported the development of post-event reports, highlighting key successes and areas for improvement in future initiatives
- Collaborated with the advertising agency to manage projects and arts for events, online and offline advertising campaigns
- Worked with our PR team to analyze the company's objectives and ensure a marketing plan to achieve each goal
- Created designs for promotional materials and events such as banners and flyers
- Managed events, booking venues, and marketing materials orders
- Wrote content and blogs for the company's website and social media channels
Education
Certificate - Marketing Communications & Management
BCIT
01.2015 - 2017.05
Bachelor of Marketing - Marketing & Advertising
FECAP
05.2009 - 2012.05
Certificate - Marketing Communications
ESMP
01.2012 - 2012.05
Skills
Websites
Interests
Timeline
Fulfillment Operations Manager - Digital Marketing
Yellow Pages / Pages Jaunes - Canada
05.2021 - Current
Social Media Campaign Manager
Yellow Pages / Pages Jaunes - Canada
05.2019 - 05.2021
Project Manager
Yellow Pages / Pages Jaunes - Canada
05.2018 - 05.2019
Marketing Coordinator
Overseas5
10.2016 - 05.2018
Certificate - Marketing Communications & Management
BCIT
01.2015 - 2017.05
Marketing Analyst
KPL Soluções
10.2014 - 01.2015
Marketing Assistant
RK Production
09.2013 - 01.2014
Social Media Inter
14 bits
06.2013 - 09.2013
Marketing And Advertising Intern
Sabesp
01.2012 - 01.2013
Certificate - Marketing Communications
ESMP
01.2012 - 2012.05
Bachelor of Marketing - Marketing & Advertising
FECAP
05.2009 - 2012.05
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