Jhonatan Balchak

• Led a team of Product Managers across multiple brands, market segments (economic, challenger, and premium), and sales channels
• Developed and executed growth, profitability, and brand positioning strategies
• Managed product portfolio lifecycle (LCM) and led new product launches
• Designed and implemented commercial campaigns and promotional activities focused on performance and results
• Oversaw pricing strategies, market intelligence, and strategic marketing planning
• Drove customer journey initiatives, digital presence, and marketing investment ROI
• Fostered cross-functional collaboration and led innovation projects

• Responsible for strategy and execution of the digital portfolio in Latin America, with focus on Intraoral Scanners (IOS), 3D Printing, and Surgical/Prosthetic Planning Software
• Managed regional P&L and led cross-functional teams to accelerate digital workflow adoption in clinics and laboratories
• Led regional product strategy and localized the global roadmap and product launches
• Integrated digital solutions into the full implant therapy workflow (IOS → Planning → Production)
• Explored new business models and digital services tailored for clinics and labs
• Acted as key liaison with Global Product Managers, providing clinical insights and regulatory nuances from local markets
• Developed and managed teams of Product Managers, technical staff, and digital specialists

Key Achievements:

• Built and structured the digital product management team across LATAM
• Led the regional launch of Straumann SIRIOS IOS, highlighted as a strategic milestone at IN Congress 2024
• Redefined the commercial model for CoDiagnostix, enabling a more accessible and scalable approach for the region

• Led customer-centric initiatives in patient flow and capacity management, with a focus on predictive analytics and integration with Electronic Medical Record (EMR) solutions
• Collaborated closely with customers and regional markets (particularly in NAM & LATAM) to define and execute the innovation roadmap
• Developed and refined value propositions based on market needs and customer insights
• Provided indirect leadership to project implementation teams and Product Owners (POs) to ensure alignment and successful solution delivery
• Drove new product introductions (NPIs) through cross-functional collaboration with agile development teams
• Contributed to product co-creation by managing the backlog and aligning features with customer requirements

• Led a team of 10 Global Product Managers at various levels (from Senior Analysts to Specialists), fostering development and alignment across functions
• Managed three global brands in the dental segment, overseeing their strategy, positioning, and portfolio performance
• Owned the global product roadmap and portfolio process, acting as the main point of contact for all regions: Latin America, North America, Europe, Emerging Markets & South Africa, and Asia-Pacific
• Led the full launch process: from gathering user requirements and defining pricing strategies to content creation, sales forecasts, and product availability coordination
• Collaborated cross-functionally with key support areas such as Education, Branding, and Growth Marketing to ensure cohesive market readiness and brand alignment

Key Achievements:

• Drove lifecycle management of the brand’s most profitable product line, introducing new products, optimizing the portfolio, and managing phase-outs to ensure business sustainability
• Successfully led the global launch of the brand’s most innovative product: a disruptive ceramic implant, introduced in Europe during an event in Copenhagen, Denmark
• Achieved geographic expansion of the brand's reach from 60 to 82 countries

• Continued leadership of a product launch initially executed in Brazil, now supporting Western Europe, Central Europe, and Emerging Markets through train-the-trainers product and solution training programs
• Responsible for product management of an innovative implant solution manufactured using Ceramic Injection Molding (CIM) — a disruptive technology in dentistry — with the objective of transferring product leadership to the Brazilian market
• Contributed to pricing strategy definition and sales forecast development to support strategic and operational decision-making

• Responsible for launching and managing the product lifecycle in the local market, from go-live to performance monitoring and post-launch optimization
• Defined and executed go-to-market strategies aligned with global guidelines and tailored to local market needs
• Developed marketing materials and conducted sales force training to ensure accurate product positioning and messaging
• Conducted market, competitor, and trend analysis to support strategic decision-making and portfolio prioritization
• Supported pricing strategy, promotional activities, and sales forecasting in collaboration with sales, marketing, and finance teams
• Acted as a liaison with global and regional teams to align innovation roadmaps and new product introductions
• Monitored key performance indicators and identified opportunities for continuous improvement and business growth

• Led product development projects in compliance with international medical device regulations and good manufacturing practices for product registration and commercialization in FDA (USA), ANVISA (Brazil), and CE Marking (Europe)
• Managed cross-functional teams of specialists from various areas, including Risk Management, Process Engineering, Product Development Engineering, R&D, Dentistry, Production Management, Logistics, and Planning