Jhonathan Rath
Brazil
Summary
Performance Marketing professional with over 7 years of digital marketing experience in various roles, showcasing expertise in media platforms, data analysis, and other acquisition channels. I am strategic, innovative, analytical, and results-oriented, with a keen eye for detail and strong problem-solving skills. My hardworking approach and passion for driving brand awareness and growth make me eager to contribute positively to the company's team.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Performance Media Coordinator
Winclap
04.2024 - Current
- Manage 6 employees in the performance media department at Winclap.
- Responsible for Globoplay, Hyperlocal, and Wellhub accounts.
- Streamline operational processes and workflow to increase efficiency of team performance and resource allocation.
- Develop and execute paid media strategies across various platforms.
- Successfully manage budgets and allocate resources to maximize productivity and profitability.
- Manage and allocate the paid media budget, ensuring efficient use and pacing.
- Analyze campaign performance data and create detailed executive reports and dashboards.
- Develop and maintain relationships with clients and suppliers through account development.
- Implement continuous optimization practices and improvements.
- Evaluate employee performance and convey constructive feedback to improve skills.
- Use best practices and technical knowledge to improve services and processes.
- Create and manage my team's task prioritization diagram.
Performance Marketing Lead, Global Partners
Converse
01.2023 - 04.2024
- Demonstrated strong communication skills on a daily basis.
- Developed and executed paid media plans, including PPC and Paid Social campaigns (Google, Meta, TikTok).
- Implemented PPC and Paid Social strategies effectively.
- Managed an average budget of USD 400k across various channels.
- Achieved a 44% revenue growth in the months following the implementation of new performance marketing strategies in Brazil.
- Analyzed campaign performance on media platforms and developed executive reports and dashboards (Looker).
- Crafted strategies for product and brand growth.
- Led customer acquisition, attraction, and activation strategies.
- Managed Converse Global Partner Market, establishing strategic and long-term relationships with partners worldwide, including Australia, South Africa, Poland, Turkey, Brazil, India, and Mexico.
- Developed playbooks with guidelines, orientations, and best practices for each platform.
- Recommended website architecture, content, and linking changes to improve SEO positions for target keywords.
- Achieved a 12% increase in conversion rate and a 400% growth in ROAS.
- Experienced in people and project management.
- Worked with agile methodologies (Scrum and Kanban).
Senior Performance Marketing Executive
Talent Marcel
01.2022 - 01.2023
- Developed comprehensive media plans, selecting optimal channels and KPIs for each campaign.
- Managed campaign briefs from strategic planning through to execution and optimization phases.
- Analyzed digital marketing campaigns to recommend optimizations and enhancements.
- Generated detailed reports on paid media campaigns to showcase ROI and provide strategic insights.
- Enhanced team efficiency by implementing automated solutions for media data collection.
- Played a key role in developing and executing paid media strategies, selecting optimal formats, products, and content across channels.
- Mentored and coached junior team members to enhance their skills and performance.
- Achieved an 88% increase in engagement rates across all channels.
- Reduced cost per lead acquisition by 30%.
Digital Marketing Executive
W3Haus
10.2020 - 12.2021
- Managed a diverse portfolio of clients' paid media campaigns.
- Conducted ongoing analysis of digital marketing campaigns and website performance.
- Executed PPC and Paid Social strategies effectively.
- Implemented Programmatic Media initiatives.
- Generated comprehensive digital marketing analytics reports, including trend analysis, subscriber engagement, growth, and ROI tracking.
- Collaborated on social media strategies, particularly in content marketing.
- Defined and monitored KPIs to ensure campaign success.
- Achieved a 25% increase in engagement rate and a 32% improvement in brand awareness across all channels.
Paid Media Executive
CEISC
07.2019 - 10.2020
- Managed the company’s digital marketing communication, overseeing paid media campaign activation and customer relationships through email marketing.
- Allocated and managed a BRL 100k budget for conversion campaigns across multiple channels.
- Developed and implemented paid media strategies, prioritizing channels with optimal return on investment.
- Activated, monitored, and optimized media campaigns for efficiency and effectiveness.
- Maintained direct communication with Google and Facebook’s account management teams.
- Created and updated executive reports, dashboards, and DataViz tools.
- Conducted insights, studies, analysis, and research to support data-driven decision making.
- Defined and monitored key performance indicators (KPIs) to track campaign success.
- Created, executed, and monitored inbound marketing and email marketing campaigns using tools such as RD Station.
- Curated content for customer relationships using CRM platforms.
- Successfully exceeded the goal of 50k leads in under one month.
Digital Marketing Analyst
Global Ad
06.2017 - 06.2019
- Implemented paid media strategies in paid search and paid social to drive traffic and boost conversions.
- Created dashboards and reports containing actionable insights for informed decision-making.
- Initiated and conducted market research studies, analyzing findings to guide strategic initiatives.
- Monitored online trends, conversations, and innovations to continually optimize strategies.
- Researched and implemented SEO techniques to enhance online visibility and organic search performance.
Social Media Intern
Cartola
06.2015 - 06.2017
- Managed daily updates to social media profiles to enhance company online presence.
- Crafted engaging content to attract potential customers.
- Evaluated analytics to monitor campaign effectiveness and pinpoint areas for enhancement.
- Oversaw social media accounts for diverse clients, customizing content to align with brand guidelines.
- Engaged with audience comments, posts, and inquiries across multiple channels.
- Generated reports and dashboards to assess campaign performance for clients.
- Implemented paid media strategies on Google, Facebook, Twitter/X, and LinkedIn.
Education
MBA - Marketing, Branding And Growth
PUCRS
Brazil07.2024
MBA - Digital Marketing
PUCRS
Brazil07.2020
Bachelor's - Journalism
PUCRS
Brazil03.2018
Skills
- Budgeting
- Digital marketing
- Analytics
- Campaign management and optimization
- Strategic planning
- Branding
- Performance
- Google Ads
- Social Ads
- Communication
- Fast learning
- Analytical and Critical Thinking
Certification
Meta Certificate - Associate Digital Marketing
Meta Certificate - Media Planning
GA4 Individual Qualification
Google Ads - Search and Display
Languages
Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Performance Media Coordinator
Winclap
04.2024 - Current
Performance Marketing Lead, Global Partners
Converse
01.2023 - 04.2024
Senior Performance Marketing Executive
Talent Marcel
01.2022 - 01.2023
Digital Marketing Executive
W3Haus
10.2020 - 12.2021
Paid Media Executive
CEISC
07.2019 - 10.2020
Digital Marketing Analyst
Global Ad
06.2017 - 06.2019
Social Media Intern
Cartola
06.2015 - 06.2017
MBA - Marketing, Branding And Growth
PUCRS
MBA - Digital Marketing
PUCRS
Bachelor's - Journalism
PUCRS
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