JOAO KALSING

Heading sales/BD for new projects within GE's Gas Power division in Brazil, leading pivotal initiatives that shape our strategic positioning across the region. In this capacity, I serve as the executive interface for top-tier customers, key partners, and stakeholders across both public and private sectors, forging alliances that drive sustainable growth and market expansion.

My focus is on establishing GE Vernova as the premier manufacturing leader in the region by spearheading innovation and delivering impactful solutions that accelerate the energy transition, enhance customer success and strengthen our competitive edge.

Led the Brazilian operations of Baker Hughes’ Subsea Services division, with full accountability for revenue, margin, cash flow, and overall business performance. Oversaw a large, cross-functional team focused on delivering operational excellence, ensuring project execution, customer satisfaction, and financial discipline.

Directed critical areas such as risk management, planning, commercial delivery, and contract oversight, driving efficiency and reliability across all operations. Played a key role in strengthening client relationships and positioning the business for sustainable growth in one of the most complex and competitive offshore markets.

Held full P&L responsibility for the Surface division across the Southern Cone, overseeing regional operations, team leadership, reporting lines, and overall business performance.

In addition to managing the full organizational structure, I served as the primary liaison for adjacent equipment lines — including Drilling, Onshore Flexible Pipes, and the Offshore/Subsea portfolio — ensuring integrated delivery and alignment across business units.

Key achievements included sustained quarter-over-quarter improvement in operating margins, driven by the expansion of sales opportunities, disciplined cost control, divestment of non-productive assets, and the development of new service scopes tailored to local market profile and demands.

Managed business development and strategic accounts for Independent Oil Companies across Brazil and the Southern Cone.

Oversaw a portfolio of high-profile projects, ranging from Brazil’s Pre-Salt fields to Argentina’s Vaca Muerta Shale, engaging in complex negotiations and long-cycle commercial planning.

Played a key role in securing major offshore contracts in Brazil and led the commercial expansion that more than doubled the Surface division’s footprint in the Southern Cone — significantly elevating the region’s strategic relevance within the global organization.

Led the end-to-end development of commercial proposals and contract negotiations for large-scale capital projects across Latin America.

My scope covered Power Generation and Gas Compression applications in sectors such as power plants, FPSO topsides, refineries, and petrochemical facilities.

Throughout this period, I played a key role in securing deals exceeding US$500 million in total value, contributing directly to business growth and regional market positioning.

Based in Florence - Italy, working for the Turbomachinery division and with focus on oil & gas offshore markets and FPSO applications, I provided early engagement support in sales and market intelligence to global teams across North America, Latin America, Europe, Asia-Pacific, and West Africa. My responsibilities included managing a pipeline of future projects and opportunities, as well as enhancing competitiveness through proactive customer engagement.

Based in Mexico City - Mexico, I supported the Turbomachinery division acting as Regional Sales representative. My role involved close collaboration with key EPCs and local National Oil Company to align customer projects and drive business development. This position also broadened my expertise in the Services/Aftermarket division through service missions in Ciudad del Carmen and Villahermosa, playing a crucial role in establishing a local repair shop, enhancing local repair capabilities, and boosting new sales in the region.

Developed comprehensive commercial proposals for Oil & Gas projects, involving detailed data analytics, risk assessments, and cost & pricing frameworks. Acted as a key liaison with a diverse cross-functional team, including Engineering, Sales, Legal, Finance, Manufacturing, Logistics, and Project Management, to ensure cohesive and effective proposal development.

Supported various commercial functions within the Turbomachinery division, gaining hands-on experience in proposal development, market analysis, and client interactions. Contributed to projects and initiatives that provided foundational knowledge in commercial operations and business development.