João Pedro Pelliciari

I joined paiN Gaming to strengthen brand partnerships and lead strategic campaigns aligned with gamer culture. I oversee planning, co-create activations, and bridge brands with one of Latin America’s largest esports communities.

Key accomplishments:
- Led integrated campaigns for coffee and technology brands, driving brand positioning and relevance within the gamer audience.
- Developed full-funnel activations for endemic and non-endemic partners, embedding communication strategies in geek and gaming culture through 360° planning.
- Reinforced paiN’s leadership in competitive esports and gamer lifestyle, introducing a new strategic vision for digital content and brand communication.
- Built branded content strategies that enhanced partner visibility and social media engagement, strengthening the emotional connection between brands and the fanbase.

At Disney, I led brand campaigns and franchise integrations for Marvel, Star Wars, Pixar, and others. I combined storytelling and commercial strategy to deliver relevant, full-funnel activations.

Key accomplishments:
- Created 360° campaigns for brands like Stellantis, Bradesco, Burger King, and Kwai, increasing usage and product adoption through Disney’s ecosystem.
- Led activations tied to movie and series launches, ensuring unified messaging and boosting brand relevance.
- Delivered end-to-end commercial solutions — from pitch to final reporting — building long-term partnerships.
- Strengthened Disney’s role as a strategic content platform, attracting new partners and expanding franchise visibility.

At Omelete, I developed creative strategies and branded campaigns across platforms like CCXP, Omelete, and GameXP. I worked with major entertainment brands to align their narratives with pop and geek culture, driving audience engagement and media integration.

Key accomplishments:
- Created digital and experiential campaigns for brands such as Cup Noodles, Oi, Renault, Disney, Ford, and Nickelodeon, increasing brand consideration and positioning within the geek and pop culture ecosystem.
- Designed integrated activations across Omelete and brand partner platforms, generating visibility across fan communities and entertainment channels.
- Aligned production schedules and content strategy to brand goals, increasing partner relevance and positioning within the entertainment segment.
- Contributed to strengthening Omelete’s status as a cultural pillar in the geek and entertainment space in Brazil and Latin America.