HubSpot
Joël Bush
Marketing Operations
Cape Town/Sao Paulo
Summary
Dynamic Marketing and Operations Specialist with over 10 years of diverse experience in sales, leadership, and operations across retail, communications, and NGO sectors. Proficient in CRM management, marketing automation, data analytics, and digital content strategy, with a proven track record of building streamlined processes and fostering collaboration among cross-functional teams. Certified in Digital Marketing, Revenue Operations, HubSpot Sales Hub, Inbound Marketing Optimization, and Digital Content & Copywriting; currently pursuing the Google Data Analytics Professional Certificate. Detail-oriented and results-driven, dedicated to utilizing data-driven strategies and compelling content to enhance customer experiences and drive sustainable business growth.
Overview
6
6
years of professional experience
Work History
Marketing Operations Specialist
Bolster
2024.08 - Current
- Conduct regular CRM audits and implement data validation processes to maintain high data quality across marketing, sales, and customer success operations.
- Design and execute lead nurturing strategies, email, and SMS marketing campaigns, consistently achieving 30%+ open and engagement rates.
- Build and maintain CRM dashboards and reporting frameworks, providing actionable insights that improve decision-making across teams.
- Develop and implement workflow automations across multiple platforms, streamlining cross-functional processes and reducing manual workload.
- Lead process implementation initiatives that enhance alignment and efficiency between marketing, sales, and customer success teams.
- Execute cross-platform integrations and automation builds to optimize campaign execution and customer lifecycle management.
- Conduct lead scraping and enrichment activities, consistently delivering 20,000–40,000 targeted leads per week to fuel social media marketing campaigns.
- Build and update web pages in Webflow.io, ensuring seamless user experience and accurate campaign tracking.
- Created and maintain the company’s internal knowledge base, improving onboarding, team collaboration, and operational efficiency.
Lead Generation Manager
Bolster
2024.02 - 2024.08
- Collaborated with sales teams to ensure seamless handoff of qualified leads, driving higher conversion rates.
- Trained and guided team members to maintain high productivity and performance metrics.
- Trained and mentored team members in best practices for lead generation, resulting in improved overall team performance.
- Increased cross-functional collaboration between marketing, sales, and customer success teams, strengthening alignment on lead generation goals.
Lead Generation Specialist
Bolster
2023.11 - 2024.02
- Utilized data analysis tools to identify trends and patterns in lead behavior, making strategic adjustments to marketing efforts accordingly.
- Implemented a CRM system to streamline lead management processes, resulting in improved organization and increased efficiency.
- Managed multiple lead generation channels simultaneously, ensuring consistent results across all platforms.
- Evaluated performance metrics regularly for ongoing optimization of lead generation tactics, ensuring continued growth and success in the role.
SDR
Bolster
2023.08 - 2023.11
- Prospected and qualified leads across the construction industry, focusing on remodelers, builders, and contractors..
- Booked and scheduled product demos for Account Executives, ensuring a smooth handoff of qualified opportunities.
QC Manager /Critical Skills Trainer
Escript
2022.02 - 2023.02
- Managed the Quality Control division, ensuring compliance with standards and delivering high-quality results.
- Developed and delivered critical skills training programs that improved employee performance and accuracy.
- Contributed to content development and process improvements, fostering innovation and efficiency.
Quality Analyst
SSE Energy UK, Teleperformance
2021.04 - 2021.10
Quality Analyst
Hive Home UK, Capita
2020.07 - 2021.02
SDR
Debenhams & Hive Home UK, Capita
2019.08 - 2020.07
Education
Certificate - Google Data Analytics Professional
Google Learning
2001.05 -
Certificate - HubSpot CRM
HubSpot Academy
2001.05 -
Certificate - Digital Content And Copywriting
Red & Yellow Creative School of Business
Cape Town 2001.05 -
Diploma - Data Analytics
Austin Peay State University
2022-06
Matric Bachelor Pass -
Rondebosch Boys' High School
01.2011
Certificate - Health and safety
NOSA
01.2021
Skills
CRM Management
Marketing Automation
Lead Generation & Prospecting
Data Analytics & Reporting
Sales Development & Lead Nurturing
Process Implementation & Optimization
References
Dan Chong, +64 21 211 0715, Bolster
Nadia Meyer, +27 79 210 0376, Bolster
Jaime Thorpe, +27 84 268 2322, Escript
David Cohen, +27 74 143 1030, Escript
Darryn Symes, +27 72 366 9395, Capita
Emily Clarke, +27 74 258 9847, Capita
Software
Zapier
Stripe
Zoom API
Google Sheets
Timeline
Marketing Operations Specialist
Bolster
2024.08 - Current
Lead Generation Manager
Bolster
2024.02 - 2024.08
Lead Generation Specialist
Bolster
2023.11 - 2024.02
SDR
Bolster
2023.08 - 2023.11
QC Manager /Critical Skills Trainer
Escript
2022.02 - 2023.02
Quality Analyst
SSE Energy UK, Teleperformance
2021.04 - 2021.10
Quality Analyst
Hive Home UK, Capita
2020.07 - 2021.02
SDR
Debenhams & Hive Home UK, Capita
2019.08 - 2020.07
Certificate - Google Data Analytics Professional
Google Learning
2001.05 -
Certificate - HubSpot CRM
HubSpot Academy
2001.05 -
Certificate - Digital Content And Copywriting
Red & Yellow Creative School of Business
2001.05 -
Certificate - Health and safety
NOSA
Diploma - Data Analytics
Austin Peay State University
Matric Bachelor Pass -
Rondebosch Boys' High School