Summary
Overview
Work History
Education
Skills
Websites
References
Software
Timeline
Generic

Joël Bush

Marketing Operations
Cape Town/Sao Paulo

Summary

Dynamic Marketing and Operations Specialist with over 10 years of diverse experience in sales, leadership, and operations across retail, communications, and NGO sectors. Proficient in CRM management, marketing automation, data analytics, and digital content strategy, with a proven track record of building streamlined processes and fostering collaboration among cross-functional teams. Certified in Digital Marketing, Revenue Operations, HubSpot Sales Hub, Inbound Marketing Optimization, and Digital Content & Copywriting; currently pursuing the Google Data Analytics Professional Certificate. Detail-oriented and results-driven, dedicated to utilizing data-driven strategies and compelling content to enhance customer experiences and drive sustainable business growth.

Overview

6
6
years of professional experience

Work History

Marketing Operations Specialist

Bolster
08.2024 - Current
  • Conduct regular CRM audits and implement data validation processes to maintain high data quality across marketing, sales, and customer success operations.
  • Design and execute lead nurturing strategies, email, and SMS marketing campaigns, consistently achieving 30%+ open and engagement rates.
  • Build and maintain CRM dashboards and reporting frameworks, providing actionable insights that improve decision-making across teams.
  • Develop and implement workflow automations across multiple platforms, streamlining cross-functional processes and reducing manual workload.
  • Lead process implementation initiatives that enhance alignment and efficiency between marketing, sales, and customer success teams.
  • Execute cross-platform integrations and automation builds to optimize campaign execution and customer lifecycle management.
  • Conduct lead scraping and enrichment activities, consistently delivering 20,000–40,000 targeted leads per week to fuel social media marketing campaigns.
  • Build and update web pages in Webflow.io, ensuring seamless user experience and accurate campaign tracking.
  • Created and maintain the company’s internal knowledge base, improving onboarding, team collaboration, and operational efficiency.

Lead Generation Manager

Bolster
02.2024 - 08.2024
  • Collaborated with sales teams to ensure seamless handoff of qualified leads, driving higher conversion rates.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Trained and mentored team members in best practices for lead generation, resulting in improved overall team performance.
  • Increased cross-functional collaboration between marketing, sales, and customer success teams, strengthening alignment on lead generation goals.

Lead Generation Specialist

Bolster
11.2023 - 02.2024
  • Utilized data analysis tools to identify trends and patterns in lead behavior, making strategic adjustments to marketing efforts accordingly.
  • Implemented a CRM system to streamline lead management processes, resulting in improved organization and increased efficiency.
  • Managed multiple lead generation channels simultaneously, ensuring consistent results across all platforms.
  • Evaluated performance metrics regularly for ongoing optimization of lead generation tactics, ensuring continued growth and success in the role.

SDR

Bolster
08.2023 - 11.2023
  • Prospected and qualified leads across the construction industry, focusing on remodelers, builders, and contractors..
  • Booked and scheduled product demos for Account Executives, ensuring a smooth handoff of qualified opportunities.

QC Manager /Critical Skills Trainer

Escript
02.2022 - 02.2023
  • Managed the Quality Control division, ensuring compliance with standards and delivering high-quality results.
  • Developed and delivered critical skills training programs that improved employee performance and accuracy.
  • Contributed to content development and process improvements, fostering innovation and efficiency.

Quality Analyst

SSE Energy UK, Teleperformance
04.2021 - 10.2021

Quality Analyst

Hive Home UK, Capita
07.2020 - 02.2021

SDR

Debenhams & Hive Home UK, Capita
08.2019 - 07.2020

Education

Certificate - Google Data Analytics Professional

Google Learning
05.2001 -

Certificate - HubSpot CRM

HubSpot Academy
05.2001 -

Certificate - Digital Content And Copywriting

Red & Yellow Creative School of Business
Cape Town
05.2001 -

Diploma - Data Analytics

Austin Peay State University
06-2022

Matric Bachelor Pass -

Rondebosch Boys' High School
01.2011

Certificate - Health and safety

NOSA
01.2021

Skills

CRM Management

Marketing Automation

Lead Generation & Prospecting

Data Analytics & Reporting

Sales Development & Lead Nurturing

Process Implementation & Optimization

Websites

References

Dan Chong, +64 21 211 0715, Bolster

Nadia Meyer, +27 79 210 0376, Bolster

Jaime Thorpe, +27 84 268 2322, Escript
David Cohen, +27 74 143 1030, Escript

Darryn Symes, +27 72 366 9395, Capita
Emily Clarke, +27 74 258 9847, Capita

Software

HubSpot

Zapier

Stripe

Zoom API

Google Sheets

Timeline

Marketing Operations Specialist

Bolster
08.2024 - Current

Lead Generation Manager

Bolster
02.2024 - 08.2024

Lead Generation Specialist

Bolster
11.2023 - 02.2024

SDR

Bolster
08.2023 - 11.2023

QC Manager /Critical Skills Trainer

Escript
02.2022 - 02.2023

Quality Analyst

SSE Energy UK, Teleperformance
04.2021 - 10.2021

Quality Analyst

Hive Home UK, Capita
07.2020 - 02.2021

SDR

Debenhams & Hive Home UK, Capita
08.2019 - 07.2020

Certificate - Google Data Analytics Professional

Google Learning
05.2001 -

Certificate - HubSpot CRM

HubSpot Academy
05.2001 -

Certificate - Digital Content And Copywriting

Red & Yellow Creative School of Business
05.2001 -

Certificate - Health and safety

NOSA

Diploma - Data Analytics

Austin Peay State University

Matric Bachelor Pass -

Rondebosch Boys' High School

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Joël BushMarketing Operations