JOSE BACELLAR
Toronto, Ontario
Summary
Dynamic and results-driven Canadian-Brazilian Executive with over 30 years of experience driving growth in the biotech, pharmaceuticals, consumer packaged goods, and technology sectors. Proven leader in C-suite roles and management consulting, specializing in high-impact business transitions and international scale-ups. Expertise in business development, team leadership, and strategic planning, leveraging innovative problem-solving and market analysis to propel organizational success. Renowned for exceptional leadership skills, adaptability to evolving business landscapes, and a strong track record of fostering collaboration to achieve impactful results.
Overview
2026
2026
years of professional experience
Work History
Founder, President & CEO
VERDEMED
Toronto, Canada
06.2018 - Current
- Bridging regional medical needs with cannabis treatments approved by Health Canada, the EMA, and the FDA.
- Cultivated partnerships with stakeholders to enhance service delivery and community impact.
- Directed efforts to ensure availability of premium cannabinoid pharmaceuticals in Latin American jurisdictions, aligning with legal authorizations.
- Established strategic vision and direction for all facets of VERDEMED operations.
High-Tech Scale-Up Expert - Exponential Growth Strategy
BACELLAR INC.
Toronto, Canada
01.2010 - 06.2018
- Executed mandates focused on high-impact transformation, agility, and managing critical scale-up transitions.
- Provided executive leadership and strategic thinking for fast-growing tech companies to capture full value creation from disruptive opportunities.
Advisor to the CEO - Corporate Business Development
ACIC GROUP
Brantford, Canada
01.2013 - 06.2015
- Advised a full-service pharmaceutical firm specializing in APIs, contract manufacturing, regulatory services, and clinical services from FDA-inspected facilities.
- Analyzed industry trends to provide actionable insights for business development strategies.
President
VETNIL
Louveira, Sao Paulo, Brazil
- 01.200
- Directed strategic initiatives to enhance operational efficiency and improve organizational performance.
- Directed the development and launch of high-tech veterinary solutions, expanding exports to over 20 countries.
Board Member, CEO & President
BOMBRIL S.A.
São Paulo, Brazil
- Led a major consumer goods public company (BOVESPA) with annual sales exceeding R$ 1.3 billion.
- Managed operations for three manufacturing plants and over 2,500 employees, serving 3,000 active clients in the household cleaning market.
Engagement Manager
MCKINSEY & COMPANY
Sao Paulo, Brazil
- 01.199
- Analyzed client feedback to enhance engagement strategies and service delivery.
- Led cross-functional teams to drive strategic initiatives and enhance client engagement.
- Managed high-level consulting engagements for the world's leading top management firm.
Education
MBA - Business Administration
Rotman School of Management
Toronto, CanadaMaster of Science - Business Administration
University of São Paulo
Sao Paulo, BrazilBachelor of Arts - Economics
University of São Paulo
Sao Paulo, Brazil01-1987
Skills
- Entrepreneurial and innovative
- Marketing & Sales
- New business development
- Revenue growth
- Strategic thinking
- Start-up operations
- Team leadership
Executive Profile
Performance-oriented Canadian Brazilian Executive with over 30 years of experience driving growth across biotech, pharmaceuticals, CPG, and tech-based ventures. Proven track record in C-Suite roles, management consulting, and strategic advisory, specializing in high-impact business transitions and international scale-ups., Business Development, Marketing & Sales Exponential Growth, Strategic Advisory, English, Portuguese, Spanish
Education Honors
- Executive MBA (EMBA), Rotman School of Management, University of Toronto, Leadership Award, 2009-01-01
- Master of Science in Business Administration, University of São Paulo, 1995-01-01
- Bachelor of Arts in Economics, University of São Paulo, 1987-01-01
Leadership Publications
- Former Board Member (Executive Committee) and Chair, Trade & Investment Committee, Brazil-Canada Chamber of Commerce (BCCC)
- Featured in The Impaired Hearing of the Corporations, 2008-01-01, 1,001 Days of Bombril
Personal Information
- Title: Founder, President & CEO
- Nationality: Canadian Brazilian
Languages
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)
Timeline
Founder, President & CEO
VERDEMED
06.2018 - Current
Advisor to the CEO - Corporate Business Development
ACIC GROUP
01.2013 - 06.2015
High-Tech Scale-Up Expert - Exponential Growth Strategy
BACELLAR INC.
01.2010 - 06.2018
President
VETNIL
- 01.200
Board Member, CEO & President
BOMBRIL S.A.
Engagement Manager
MCKINSEY & COMPANY
- 01.199
MBA - Business Administration
Rotman School of Management
Master of Science - Business Administration
University of São Paulo
Bachelor of Arts - Economics
University of São Paulo