Overview
Work History
Education
Career Snapshot
Core Leadership Expertise
Accomplishments
Websites
Executive Profile
Signature Achievements
Timeline
Generic

JOSH EAGAN

Overview

20
20
years of professional experience

Work History

Chief Marketing Officer

Milestone Education
07.2024 - 02.2026

Multi-location education organization focused on delivering exceptional early childhood experiences and enrollment growth across a national network of schools.

  • Directed enterprise growth strategy across a 60+ location education platform, aligning enrollment, customer acquisition, brand development, and digital transformation.
  • Redesigned lead management systems supporting 20,000+ annual inquiries, increasing conversion performance from 10% to 30%.
  • Led local-market enrollment strategies in partnership with school leaders to drive family engagement and community awareness.
  • Led transformation of 60+ websites, improving search visibility, conversion rates, and customer experience.
  • Implemented executive reporting and attribution frameworks linking marketing investment directly to enrollment outcomes.

Founder & President

Roanoke Valley Family Magazine
01.2012 - 12.2024

Award-winning parenting media company helping thousands of families discover trusted resources, events, schools, and activities for their children.

  • Founded and scaled the region's leading parenting media brand, helping families discover educational, recreational, healthcare, and community resources.
  • Generated $500K+ annual revenue through advertising, sponsorships, partnerships, and events.
  • Produced six annual family-focused events attracting 10,000+ parents and children.
  • Built partnerships with schools, youth sports organizations, healthcare providers, and community leaders.
  • Managed editorial, sales, creative, marketing, audience development, and operations.

Vice President of Marketing

The Nest Schools
01.2021 - 07.2024

One of the nation's fastest-growing early childhood education organizations, serving thousands of families across multiple states.

  • Built the marketing infrastructure supporting expansion from 5 schools to more than 60 locations across multiple states.
  • Owned enrollment marketing, customer acquisition, retention, CRM, and lifecycle marketing strategy.
  • Led family acquisition, enrollment marketing, and employment marketing strategies to support rapid expansion while maintaining operational capacity.
  • Implemented automation and lead nurturing programs that increased retention by 50%.
  • Developed integrated growth strategies across SEO, paid media, content, and local marketing, increasing qualified traffic by 33%.
  • Created Discovery Days enrollment initiative generating 500+ enrollments.

Senior Sales Representative

American Woodmark
01.2009 - 08.2020

One of North America's largest cabinet manufacturers, serving major home improvement retailers including Home Depot and Lowe's.

  • Increased territory revenue from $2.7M to $4.8M in two years, managed 27 retail locations, trained 60+ sales professionals, and exceeded annual sales targets for five consecutive years.

Vice President of Sales & Marketing

Salem Avalanche Baseball Club
01.2006 - 01.2009

Family-focused sports and entertainment brand dedicated to creating memorable experiences for parents and children through youth engagement, community programming, live events, and affordable family entertainment.

  • Developed revenue streams exceeding $1M annually through strategic sponsorships, events, and promotions.
  • Directed ticket and sponsorship sales alongside marketing initiatives to enhance community engagement.

Education

Master of Business Leadership -

Liberty University
Lynchburg, VA

Bachelor of Arts - Marketing

Temple University
Philadelphia, PA

Career Snapshot

  • 20+ Years Marketing Leadership
  • 60+ Locations Supported
  • 500+ Enrollments Generated
  • $5.5M+ Revenue Created

Core Leadership Expertise

  • Parent & Family Marketing
  • Multi-Location Growth
  • Enrollment Strategy
  • Community Marketing
  • Local Market Expansion
  • Customer Acquisition
  • CRM & Marketing Automation
  • Paid Media
  • SEO
  • Content Strategy
  • Public Relations
  • Event Marketing
  • Strategic Partnerships
  • Analytics & Attribution
  • Team Leadership

Accomplishments

  • Sales Leadership Award 2010
  • President's Award 2011
  • Minor League Baseball Marketing Executive of the Year 2008
  • Parenting Media Association Small Market Magazine of the Year 2014

Executive Profile

For more than 20 years, I have helped organizations serving children and families grow enrollment, expand multi-location operations, and build trusted community brands. From founding the region's leading parenting media company to leading growth for multi-location education organizations, I have spent my career understanding how parents discover, evaluate, and choose programs for their children. My experience spans early childhood education, youth-focused organizations, family entertainment, SaaS, and community-based brands, with a proven track record of driving customer acquisition, local market growth, CRM optimization, and revenue expansion.

Signature Achievements

  • Tripled qualified lead generation across 60+ education brands within 12 months.
  • Improved lead-to-enrollment conversion rates from 10% to 30% across 20,000+ annual inquiries.
  • Supported expansion from 5 schools to 60+ locations across multiple states.
  • Created enrollment initiatives responsible for 500+ enrollments.
  • Built the region's leading parenting media brand generating $1,000,000+ annually.
  • Produced family-focused events attracting more than 10,000 parents and children.
  • Generated more than $5.5M annually through sponsorships, events, and new business initiatives.

Timeline

Chief Marketing Officer

Milestone Education
07.2024 - 02.2026

Vice President of Marketing

The Nest Schools
01.2021 - 07.2024

Founder & President

Roanoke Valley Family Magazine
01.2012 - 12.2024

Senior Sales Representative

American Woodmark
01.2009 - 08.2020

Vice President of Sales & Marketing

Salem Avalanche Baseball Club
01.2006 - 01.2009

Master of Business Leadership -

Liberty University

Bachelor of Arts - Marketing

Temple University
JOSH EAGAN