Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Juliana Cunha

Porto Alegre

Summary

With 5+ years of experience in media buying, combined with a background in IT and advertising, I specialize in data-driven strategies to optimize campaign performance. Highly analytical and results-oriented, I leverage industry best practices to align marketing efforts with business objectives. Skilled in cross-functional collaboration, I ensure seamless integration between creative, strategy, and performance teams to drive impactful results

Overview

2
2
years of professional experience
1
1
Certification

Work History

Senior Media Buyer

Stealth White Label Agency
Miami
10.2024 - Current
  • Managed paid social campaigns focused on maximizing ROAS and achieving each client’s business objectives
  • Developed and executed media buying strategies, ensuring efficient budget allocation and audience targeting
  • Conducted creative analysis and briefings, refining ad creatives to enhance engagement and conversion rates
  • Led client-facing calls and performance updates, providing data-driven insights and strategic recommendations
  • Built and maintained Looker Studio data dashboards, streamlining campaign tracking and reporting
  • Created detailed performance reports based on campaign results in order to optimize future efforts
  • Assisted team members with day-to-day operations related to media buying processes

Media Buyer

Road Agency
01.2023 - 10.2024
  • Managed paid media campaigns to drive social media growth, event performance, lead generation, and eCommerce success
  • Created detailed plans that outlined strategies for achieving desired results from advertising campaigns.
  • Led creative briefings with a strong focus on paid media, ensuring alignment between performance objectives and content execution
  • Identified areas of improvement in existing processes in order to streamline workflow efficiencies
  • Provided regular updates on campaign performance status to internal stakeholders and clients
  • Explained to clients how specific types of advertising helped promote customer products or services

Education

Bachelor's Degree - Advertising And Marketing

Catholic University of Pelotas
Brazil
10-2028

Certificate of Technical Studies - Information Technology

IFSul Camaquã
Brazil
01.2019

Skills

  • Meta, Google, TikTok, Pinterest and Linkedin Ads
  • Google Analytics
  • Google Tag Manager
  • Digital media strategy
  • Data analysis
  • Project management
  • Market research
  • Performance reporting
  • Copywriting
  • Cometly
  • Looker Studio
  • Team Work
  • Communication

Languages

Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Elementary (A2)
A2

Certification

  • Agile Methodology with Scrum
  • Speak Up – Advanced English Course
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Shopping Certification
  • Google Ads Apps Certification

Timeline

Senior Media Buyer

Stealth White Label Agency
10.2024 - Current

Media Buyer

Road Agency
01.2023 - 10.2024

Bachelor's Degree - Advertising And Marketing

Catholic University of Pelotas

Certificate of Technical Studies - Information Technology

IFSul Camaquã

Similar Profiles

CREATE PROFILE
Juliana Cunha