Juliana Droghetti
São Paulo
Summary
As a communications strategist with over a decade of experience, I craft brand strategies, content ecosystems, and marketing campaigns that are both insight-driven and emotionally resonant. With a background in journalism and film, I bring a storyteller’s instinct to every project—translating research and data into narratives that connect meaningfully with diverse audiences. My approach combines research, analytical thinking, and creative intuition, ensuring strategies that are both innovative and true to a brand’s vision. I thrive in collaborative, cross-disciplinary environments, and am passionate about leading initiatives that inspire, engage, and leave a lasting impact across industries and platforms.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Rastro
Rio de Janeiro
04.2025 - Current
- Repositioned agency through innovative concepts to attract diverse customer segments.
- Developed targeted marketing strategies across multiple channels for maximum reach.
- Managed social media campaigns, increasing brand visibility and audience engagement.
- Oversaw content creation for digital platforms, maintaining consistent brand messaging.
- Executed strategic planning and resource allocation to optimize project outcomes.
Head of Content
Mude Health
Lisbon
02.2023 - 02.2025
- Responsible for branding and communication strategy, aligning with the company vision and values.
- Developed and implemented content strategies to drive traffic and engagement.
- Directed an end-to-end content production process, encompassing ideation, creation, and distribution for multiple platforms, including a website, social media, email campaigns, and a podcast.
- Collaborated with healthcare professionals to ensure accurate information delivery.
- Managed content calendar to align with marketing campaigns and product launches.
- Conducted market research to identify trending topics in the wellness industry.
Communications Strategist
Bioma Food Hub
São Paulo
08.2022 - 02.2023
- Executed communication strategies for investment hub and co-working space focused on food systems.
- Crafted compelling content for internal and external communication channels.
Founder
Ybytu
São Paulo
01.2021 - 06.2022
- Directed project development, sales, and communications for CSA YBYTU in São Paulo.
- Developed business strategies that enhanced growth and sustainability initiatives.
- Managed operations encompassing product development, marketing, sales, customer service, and finance.
International Development
RT Features
São Paulo/Los Angeles
08.2018 - 08.2019
- Supported executive production and script development for international feature-length films.
Documentarian
Vice Media Group
São Paulo
09.2017 - 06.2018
- Researched, scripted, directed, and hosted the mini-documentary 'O Mito de Bolsonaro,' analyzing factors influencing support for Jair Bolsonaro among young Brazilians. Watch it here: https://www.youtube.com/watch?v=bBg6vkwcOxM
- Scripted three episodes of web series Explorer Investigation for Vice Media Brazil and National Geographic.
Content Developer
Prodigo Films
São Paulo
02.2016 - 08.2017
- Contributed to the development and production of original content for Netflix and HBO Brasil, focusing on concept development, research, and script support for documentaries and series.
- 'Rompendo Silêncio' HBO BRASIL https://tinyurl.com/2vxzbjy7.
- 'Coisa Mais Linda' on NETFLIX https://tinyurl.com/3t8z85v2
- 'Outros Tempos: Jovens' HBO Brasil.
- 'Para Gostar de Ler' - Itaú, DPZ&T, Prodigo Films.
- Collaborated with directors to align content with project vision and goals.
Creative Assistant
New Content
São Paulo
09.2014 - 09.2015
- Developed concepts and strategies for branded content projects to engage target audiences.
Created tailored communication approaches to enhance brand positioning.
Collaborated with notable brands including Latam, Nestlé, Banco Original, Livraria Cultura, Wine, and WBeer. - Coordinated creative projects between teams and the Creative Director.
- Assisted in developing marketing materials and presentation decks for campaigns.
Communications Assistant
BrazilFoundation
New York
02.2014 - 05.2014
- Managed strategic communication efforts and public relations, fulfilling role of reporter for Miami Gala, an influential fundraising event hosted by Brazil Foundation.
Public Relations Assistant
LVMH
São Paulo
02.2013 - 05.2013
- Facilitated development and distribution of Louis Vuitton press releases and press kits across Latin America, ensuring brand consistency and effective communication.
- Coordinated events and product launches to enhance brand visibility and engagement.
Intern Reporter
TRIP Magazine
São Paulo
01.2012 - 01.2013
- Selected published articles include: http://tinyurl.com/gnx7s92
Education
MA - Regenerative Economics
University of Plymouth / Schumacher College
Totnes, United Kingdom01.2020
BA - Journalism and Social Communications
Pontifícia Universidade Católica de São Paulo (PUC-SP)
São Paulo, Brasil01.2013
International Baccalaureate (IB) Diploma -
St Clare's, Oxford
Oxford, United Kingdom01.2010
Skills
- Brand strategy
- Digital marketing
- Strategic planning
- Creative direction
- Content creation/Writing
- Communication planning
- Innovative thinking
- Trend research
Languages
Portuguese - Native, English - Native, Spanish - Proficient, French - Intermediate
Languages
Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
Training/Courses
- Trends - BOX1824
- 'Short Documentary for the Web' - Continuing Education, UCLA
- Writing Screenplays - Continuing Education, UCLA
- 'Improving Your Writing Skills' - Continuing Education, NYU
Timeline
Marketing Manager
Rastro
04.2025 - Current
Head of Content
Mude Health
02.2023 - 02.2025
Communications Strategist
Bioma Food Hub
08.2022 - 02.2023
Founder
Ybytu
01.2021 - 06.2022
International Development
RT Features
08.2018 - 08.2019
Documentarian
Vice Media Group
09.2017 - 06.2018
Content Developer
Prodigo Films
02.2016 - 08.2017
Creative Assistant
New Content
09.2014 - 09.2015
Communications Assistant
BrazilFoundation
02.2014 - 05.2014
Public Relations Assistant
LVMH
02.2013 - 05.2013
Intern Reporter
TRIP Magazine
01.2012 - 01.2013
MA - Regenerative Economics
University of Plymouth / Schumacher College
BA - Journalism and Social Communications
Pontifícia Universidade Católica de São Paulo (PUC-SP)
International Baccalaureate (IB) Diploma -
St Clare's, Oxford
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