Juliana Morais
Sylvania
Summary
Marketing professional with background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Specialist
ALS Oil and Lubricants
02.2023 - Current
- Manages a portfolio of 50 client accounts through communication and issue resolution, ensuring high client satisfaction and retention via daily engagement.
- Implements a structured account management process for a targeted 40% of clients. This project involves defining engagement strategies, implementing tracking mechanisms, and coordinating client interactions, resulting in a significant 30% increase in sales within this group compared to the previous year.
- Oversees the customer base email list using segmentation techniques, ensuring data accuracy for targeted marketing and sales efforts.
- Streamlined communication processes, leading to improved collaboration between departments.
- Conducts performance analysis and optimizes email campaigns for higher engagement rates.
- Increase brand awareness by developing and implementing targeted marketing campaigns.
Email Marketing Manager
WomanSpeak, Inc.
01.2023 - 08.2024
- Designed and executed a strategic email marketing migration process, transferring and segmenting a list of 30,000 contacts with detailed tags.
- Created and optimized 10+ marketing campaigns and funnels within Kajabi, leading to enhanced user experience and improved lead generation.
- Tracked project milestones ensuring 100% on-time delivery.
- Identified and resolved issues during project execution, mitigating conflicts to maintain project momentum.
- Developed and deployed advanced audience segmentation strategies to deliver personalized and impactful messaging.
- Conducted A/B testing on subject lines and content, enhancing open and click-through rates.
Digital Marketing Manager
Espaçonave
04.2019 - 01.2023
- Conducted targeted email campaigns, training 6,000 students across 25+ industries in 23 Brazilian states and internationally. Achieved a 93.8% NPS, with participants recommending programs and courses.
- Observed, evaluated, measured, and refined funnel KPIs for launch performance, adapting email sequences and timing to achieve over 300% ROI.
- Led a 12-member cross-functional team across 4 departments, establishing a dynamic and achievement-driven culture that significantly boosted team morale and productivity.
- Applied data-driven strategies based on key analytics, leveraging insights to enhance performance and achieve business objectives.
- Implemented localization strategies, ensuring content resonated with diverse international audiences.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Email Marketing Manager
Espaçonave
03.2016 - 03.2019
- Built, deployed, iterated, and enhanced marketing automation across email and CRM platforms.
- Executed A/B tests and data-driven strategies, resulting in maximized email open rates, click-through rates, lead conversion rates, and managed unsubscribe rates for improved overall engagement.
- Created and implemented a comprehensive KPI tracking process for 10+ program/course launches, effectively monitoring CPC, CPA, CPL, CAC, and other critical metrics.
- Developed and optimized a streamlined client admissions process using Trello, onboarding 20 premium mentorship clients with a 30% conversion rate from qualified leads.
- Designed and implemented an optimized onboarding process for an evergreen program, integrating 100 clients.
- Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
Email Marketing Specialist
Espaçonave
02.2014 - 02.2016
- Managed a 50,000-contact email list, delivering a weekly newsletter that achieved a 30% open rate, 3% click rate, and 47% interaction rate, optimizing engagement and audience retention following email compliance regulations.
- Led the email-driven approval and monitoring process for 40 affiliates, supporting the launch of Espaçonave's key product, which generated 80% of annual revenue.
- Tracked and analyzed product launch conversion rates and customer behavior to understand performance.
- Refined automated marketing funnels, email workflows, templates, and email campaigns to drive conversions.
- Created data-driven reports to support informed decision-making and strategic planning.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
Education
MBA - Leadership, Innovation, and Management 3.0
Pontifícia Universidade Católica Do Rio Grande Do Sul
Bachelor's - Architecture and Urbanism
Centro Universitário Metodista Izabela Hendrix
Skills
- Digital Strategy
- Digital marketing
- Analytics and SEO
- CRM management
- Business development
- Customer research
- Sales expertise
- Time management
- Campaign management
- Social media management
- Communications management
- Campaign development
Certification
- Google Project Management Professional Certificate (ongoing) | Coursera
- Business Management - Module 1 & 2 | EAG - Empresa Autogerenciável
- Infusionsoft Basic & Advanced Email Marketing | Keap
- Microsoft Project | Microsoft
Languages
English (Fluent) | Portuguese (Fluent) | Spanish (Intermediate)
Timeline
Marketing Specialist
ALS Oil and Lubricants
02.2023 - Current
Email Marketing Manager
WomanSpeak, Inc.
01.2023 - 08.2024
Digital Marketing Manager
Espaçonave
04.2019 - 01.2023
Email Marketing Manager
Espaçonave
03.2016 - 03.2019
Email Marketing Specialist
Espaçonave
02.2014 - 02.2016
Bachelor's - Architecture and Urbanism
Centro Universitário Metodista Izabela Hendrix
MBA - Leadership, Innovation, and Management 3.0
Pontifícia Universidade Católica Do Rio Grande Do Sul
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