Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
International experience
Cultural activities
Filmmaking and multimedia
Additional Information
Main stories and coverages
Political campaigns
Timeline
Generic
Julio Cruz Neto

Julio Cruz Neto

São Paulo

Summary

Creative journalist and writer (books and scripts) with an eye for detail and passion for crafting stories. Experienced professional passionate about creating compelling content and driving engagement.

With a relevant experience in newsrooms from the private and public sectors, my focus has shifted towards scriptwriting and content creation in video production studios and personal projects, not to mention team/project management in companies and cultural institutions.

This diverse background has provided me with a broader understanding of the communication field, while also honing skills in research and data analysis. Key highlights of my career demonstrate how my expertise can benefit organizations.

Overview

27
27
years of professional experience

Work History

Writer and Researcher

Almap BBDO (advertisement Agency)
01.2022 - Current
  • Company Overview: advertisement agency
  • Research and content writing for Bradesco Seguros, insurance company, on Linkedin
  • Screenplays for lives presented by Cielo, financial company, in its social networks
  • Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
  • Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.

Writer

Africa (advertisement Agency)
05.2024 - 07.2024
  • Research, interview and data analysis to write a dystopian book called “Rally in the Amazon Desert”, a mixed narrative that combines fiction and reality, addressing environment, human rights, politics and economics.

International News Reporter

Brasil de Fato
01.2023 - 01.2024
  • Company Overview: daily paper and website: www.brasildefato.com.br
  • Raised awareness about important issues by covering underreported stories affecting local communities.
  • Streamlined reporting processes with effective time management skills, meeting tight deadlines consistently without compromising quality.
  • Main features subjects:

- 50th anniversary of the military coup in Chile

- Peronism (a political ideology) in Argentina nowadays

- Why Hamas attacked Israel

Writer/editor of Entries for Cultural Encyclopedia

Itaú Cultural
01.2018 - 11.2023
  • Company Overview: institution dedicated to arts and culture
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Organized material to research and complete writing tasks.

Content Writer and Editor

Sesc São Paulo
01.2015 - 02.2023
  • Company Overview: social and cultural institution
  • Content creation (social media, festivals catalogues, press releases etc)
  • Communication team managing during events
  • Completed thorough research into assigned topics.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Provided writing support in fast-paced environment for variety of public-facing materials.

Communication Advisor

CDHIC
01.2022 - 01.2023
  • Company Overview: organization that supports human rights and migration
  • Wrote press releases for routine use and crisis management.
  • Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
  • Ghostwriting for articles published in newspapers.
  • Managed email marketing campaigns by crafting compelling newsletters that drove subscriber engagement.

Writer and Director of Educative and Corporate Videos

MBA60
01.2012 - 12.2014
  • Company Overview: multimedia platform
  • Interviewed individuals by phone, video chat and in-person to write scripts.
  • Wrote circa 500 scripts and directed circa 500 one-minute videos.
  • Brainstormed ideas to create useful content for clients.
  • Conducted comprehensive interviews with industry experts, adding credibility and depth to videos presented by the same experts.

Free-lance Writer

Lonely Planet Magazine
01.2011 - 12.2013

Here are my main articles for this magazine, all written after trips to the mentioned places:

- Soul's labyrinth (about Petra, in Jordan)
- Searching for a new order (about Cairo in times of revolution – Arab spring)
- Crossing without borders (a journey through the Chilean lakes)
- The decadent richness of São Luís do Maranhão, in the far northeast of Brazil
- Under my feet, the "chapadões" (The Chapada dos Veadeiros by it's residents)

  • Managed competing deadlines with efficiency.

Content Coordinator, Videos Production/direction

Editora Globo
01.2012 - 12.2012
  • Coordinated the whole content production of Movimento Empreenda (a digital platform to help and stimulate entrepreneurs), including the production and direction of educative and inspirational videos.
  • Collaborated with cross-functional teams to ensure timely delivery of high-quality content.

Free-lance Writer

O Estado De S. Paulo (daily Paper)
01.2011 - 12.2012
  • Company Overview: "Aliás" was the features section of O Estado de S.Paulo, a well-renowned Brazilian daily paper.
  • Wrote important feature reports, one of them about Andrew Higgins, the boat constructor established in New Orleans (USA) who was an important character of the Second World War.
  • Interviewed individuals by phone, video chat and in-person to write news stories.
  • Conducted interviews with subject matter experts to generate topics.

Chief editor at Ambev custom magazine

Trip Editora
01.2011 - 12.2011
  • Company Overview: magazines publishing house
  • Magazines publishing house

Agência Pública
01.2011 - 12.2011
  • Company Overview: investigative journalism
  • Notes about leaks from Wikileaks
  • Investigative journalism

Chief Editor

Opera Mundi
12.2008 - 03.2010
  • Company Overview: international news website
  • Managed 15 correspondents around the world plus a tiny local team of two editors, two trainees and one special reporter.
  • Managed approximately 20 e-mails every day from correspondents and other team members.

Reporter and Executive Editor at Agência Brasil

Empresa Brasil De Comunicação
06.2006 - 11.2008
  • Company Overview: public communications company
  • Managed a team of 8 editors and around 20 reporters and trainees in the role of executive editor.
  • Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
  • As a reporter, I did international coverages in Argentina, Bolivia and Colombia.
  • Wrote and submitted accurate, engaging, and fact-checked stories.

Website Chief Editor

Ministry Of Education
05.2005 - 04.2006
  • Company Overview: Ministry of Education
  • Managed a team of around 10 editors and reporters, with the production of several daily notes and articles about the actions of the Ministry of Education.
  • Writer of reports about basic education, upon research
  • Sustained and enhanced publication performance and fostered reliability, transparency and fairness.

Sub-editor at Jornal Da Tarde

Grupo Estado
01.2002 - 04.2005
  • Company Overview: media company at São Paulo
  • Delivered at least 1 whole page of the sports section ready to print.
  • Managed multiple stories simultaneously while maintaining a high level of organization to ensure successful completion within established time frames.
  • Elevated content quality with thorough fact-checking procedures to uphold journalistic integrity across all published materials.

Reporter at Jornal Da Tarde

Grupo Estado
01.1998 - 12.2002
  • Company Overview: media company at São Paulo
  • Developed and pitched story ideas to editors.
  • Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
  • Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
  • Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.

Education

Empretec - entrepreneur’s behavior

Sebrae
Botucatu-SP, Brazil
01.2024

Screenwriting -

B_Arco Cultural Center
São Paulo, Brazil
01.2013

Documentary -

Cinema International Academy
São Paulo, Brazil
01.2011

Post-graduated (specialized) - International Journalism

PUC-SP
São Paulo, Sao Paulo, Brazil
01.2004

Writing International News - International Journalism

Reuters Foundation
Beirut, Lebanon
01.2004

Bachelor of Arts - Journalism

Universidade Metodista De São Paulo
São Bernardo Do Campo, Sao Paulo, Brazil
01.1998

Skills

  • Creative writing and editing
  • Excellent grammar usage
  • Team collaboration
  • Multimedia writing and content creation
  • Critical thinking
  • Press releases and newsletters
  • Journalism
  • Scriptwriting
  • Attention to detail
  • Strong research and writing skills
  • Exceptional storytelling
  • Fact-checking

Personal Information

  • Date of Birth: 09/30/76
  • Nationality: Brazilian and Italian
  • Married, father of two boys

Languages

English
Advanced (C1)
Italian
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Portuguese
Bilingual or Proficient (C2)
German
Elementary (A2)
French
Beginner (A1)

International experience

  • Political coverages: Argentina, Bolivia, Colombia
  • Dakar rally: Spain, France, Mauritania, Morocco, Mali, Burkina Faso, Senegal, Niger, Libya, Egypt
  • Lonely Planet reporting: Jordan, Israel, Egypt
  • Discovery Sail: Portugal, Cabo Verde
  • Indy car races: USA, Australia, Mexico, Canada
  • Unesco education meeting: Mexico
  • Residence: 1 year in Wolfsburg, Germany (1997)
  • Tourism: Russia, Estonia, Latvia, Hungary, Czech Republic, Austria, Italy, Switzerland, France, Spain, Portugal, England, Scotland, Netherlands, Belgium, Denmark, Sweden, Lebanon, Egypt, Australia, USA, Mexico, Chile, Argentina, Uruguay

Cultural activities

  • Writer and director of feature documentary 'My Grandpa Made Porn', In production
  • Author of the book 'O caranguejo do Saara', 2014
  • Author of three institutional books by demand
  • Writer and co-director of the short-feature movie 'Sapiens Demens', 2014
  • Writer and director of short-feature movie 'Terminal Santo Ângelo', 2011

Filmmaking and multimedia

I deal well with the movie atmosphere and every kind of multimedia resources. I have carried out numerous multimedia coverages throughout my career, especially during my time at Jornal da Tarde (where I also produced bulletins for Rádio Eldorado) and at Agência Brasil, where I conducted live broadcasts for Rádio Nacional and created bulletins for both Rádio Nacional and TV Brasil. At that time, social media was still in its infancy. However, once it gained momentum, I embraced it wholeheartedly. A testament to this is the successful crowdfunding campaign for my book, during which I flooded my friends' and relatives' timelines. I love working with videos, photos, and cross-platform content. I also have experience in documentaries (having completed a course and worked on some short films) and possess an exceptional ability to master the language of cinema, television, and moving images. I have also taken a screenwriting course (please read about it in Education and Cultural Activities, above).


Additional Information

It’s worth highlighting my strong international background. I hold dual citizenship (Brazilian and Italian), and I’ve lived in Germany for a year. As a reporter, I’ve covered multiple international events, and I’m certainly not one to shy away from challenges. In Africa, I covered the Dakar Rally twice—an unforgettable experience that included navigating a terrorist threat in Niger, which I turned into a book called The Sahara’s Crab. In Lebanon, I took a Reuters Foundation course called “Writing International News.” In Jordan and Egypt, I embarked on a lengthy trip, writing articles for Lonely Planet magazine right after the Arab Spring. In Argentina, Bolivia, and Colombia, I reported on elections and various political and humanitarian crises. In Australia, Canada, and the United States, I covered multiple IndyCar races.


I feel a strong connection to the world beyond my homeland, having visited nearly 40 countries across all continents. My passion for connecting with people runs so deep that new places and cultures quickly feel like home. I’m fluent in four languages—Portuguese, English, Italian, and Spanish—and I’m excited about the possibility of living and working in Malta.

Main stories and coverages

  • Where the slave quarters have no voice, 01/2011
  • Rescue of Ingrid Betancourt, hostage of Farc guerrilla: Colombia, 01/2008
  • Argentinian presidential campaign, 01/2008
  • Bolivian political crisis, 01/2007
  • Brazilian presidential campaign, 01/2006
  • Palestine refugee camp of Shatila, Lebanon, 01/2004
  • Paris-Dakar Rally (Africa), 01/1999 - 12/2000
  • Sertões Rally (Brazil), 01/1998 - 12/2000
  • Discovery Sail (Portugal to Brazil), 01/2000
  • Formula 1 and F-Indy seasons, 01/1999 - 12/2002

Political campaigns

  • Press officer and content writer for the City Hall campaign of a candidate at Mauá (SP), 2016
  • Broadcast reporter and writer of the government plan of one candidate in Palmas (TO), 2010
  • Coverage of campaign rallies at the presidential election, for the Agencia Brasil website, 2006

Timeline

Writer

Africa (advertisement Agency)
05.2024 - 07.2024

International News Reporter

Brasil de Fato
01.2023 - 01.2024

Writer and Researcher

Almap BBDO (advertisement Agency)
01.2022 - Current

Communication Advisor

CDHIC
01.2022 - 01.2023

Writer/editor of Entries for Cultural Encyclopedia

Itaú Cultural
01.2018 - 11.2023

Content Writer and Editor

Sesc São Paulo
01.2015 - 02.2023

Writer and Director of Educative and Corporate Videos

MBA60
01.2012 - 12.2014

Content Coordinator, Videos Production/direction

Editora Globo
01.2012 - 12.2012

Free-lance Writer

Lonely Planet Magazine
01.2011 - 12.2013

Free-lance Writer

O Estado De S. Paulo (daily Paper)
01.2011 - 12.2012

Chief editor at Ambev custom magazine

Trip Editora
01.2011 - 12.2011

Agência Pública
01.2011 - 12.2011

Chief Editor

Opera Mundi
12.2008 - 03.2010

Reporter and Executive Editor at Agência Brasil

Empresa Brasil De Comunicação
06.2006 - 11.2008

Website Chief Editor

Ministry Of Education
05.2005 - 04.2006

Sub-editor at Jornal Da Tarde

Grupo Estado
01.2002 - 04.2005

Reporter at Jornal Da Tarde

Grupo Estado
01.1998 - 12.2002

Empretec - entrepreneur’s behavior

Sebrae

Screenwriting -

B_Arco Cultural Center

Documentary -

Cinema International Academy

Post-graduated (specialized) - International Journalism

PUC-SP

Writing International News - International Journalism

Reuters Foundation

Bachelor of Arts - Journalism

Universidade Metodista De São Paulo
Julio Cruz Neto