Resumo
Visão geral
Experiência profissional
Formação acadêmica
Habilidades e competências
Links
Certificados
Languages
Linha do tempo
Generic
Karina Harumi

Karina Harumi

Londrina,Paraná

Resumo

Specialist in Marketing Operations, Technical SEO, UX/UI Design, and Marketing Automation, with proven experience in platforms such as HubSpot, GA4, Google TagManager, LookerStudio, RD Station, SalesforceMarketingCloud, and BI tools. Skilled in planning and executing data-driven strategies, focusing on SXO, A/B testing, digital journey optimization, CRM, and systems integration.

Experienced in Agile methodologies (Scrum/Kanban), dashboard creation, and KPI development. Strong performance in cross-functional teams, with a focus on scalability, high-impact delivery, and qualified lead generation.

For more detail sabout my background and projects, please visit my LinkedIn profile ♥

Visão geral

10
10
years of post-secondary education
1
1
Certification

Experiência profissional

MarketingOps e Data

Grupo TecnoSpeed
Londrina, Paraná
2021.03 - Atual
  • Development of user-centered interfaces focused on conversion and organic traffic.
  • Implementation of advanced technical SEO to increase visibility and attract qualified traffic.
  • Execution of A/B tests and other methodologies for continuous design and SEO optimization.
  • Analysis of quantitative and qualitative data to guide insight-driven decisions.
  • Integration of marketing automation and AI for scalability and operational efficiency.
  • Creation of automations that facilitate real-time analysis and agile decision-making.
  • Structuring of processes, tools, and workflows with a focus on data quality.
  • Strategic support to marketing through insights and data governance.
  • ROI-oriented approach, transforming data into decisions and optimizing marketing actions.

Head of Digital Marketing

Gelt Tecnologia
Londrina, Paraná
2020.10 - 2021.02
  • Responsible for building and managing the company's online presence.
  • Managing the institutional image on social media platforms.
  • Leading strategic campaigns focused on conversion and sales.
  • Creating targeted and engaging content for social media.
  • Direct involvement in optimizing products experience (UX Design).
  • Developing intuitive interfaces focused on customer satisfaction.
  • Applying UX strategies to drive business growth.

Formação acadêmica

Data Science - Tecnologia da Informação

Descomplica Faculdade Digital
2025.03 - 2026.09

Competitive Intelligence and Innovation - Gestão de Marketing

Descomplica Faculdade Digital
2024.06 - 2025.03

Marketing and Growth - Marketing

Descomplica Faculdade Digital
2023.05 - 2024.05

GraphicDesign, UX, and Multimedia - Design e Comunicação Visual

Faculdade VINCIT
2022.11 - 2023.04

Postgraduate specialization in Digital Design - Design

Universidade Estadual de Londrina
Londrina, PR
2015.02 - 2016.12

Licentiate and Bachelor - Geografia

Universidade Estadual de Londrina
Londrina, PR
2009.02 - 2013.12

Habilidades e competências

  • Strong communication skills with the team
  • Motivation for continuous learning and development
  • Proactive problem-solving attitude
  • Determination and persistence in achieving goals
  • Empathy towards people's needs
  • Efficiency in planning and organizing work
  • Team leadership capabilities
  • Knowledge of key systems and technologies in the field

Certificados

  • Looker Data Studio Course – From Basic to Advanced
  • Intelligence Business
  • Product Design
  • Leadership Training
  • Marketing Analytics: Techniques and Data Analysis

Languages

Português
Língua materna
Inglês
Intermediário
B2
Japonês
Pré-intermediário
B1
Espanhol
Básico
A2
Italiano
Básico
A2

Linha do tempo

Data Science - Tecnologia da Informação

Descomplica Faculdade Digital
2025.03 - 2026.09

Competitive Intelligence and Innovation - Gestão de Marketing

Descomplica Faculdade Digital
2024.06 - 2025.03

Marketing and Growth - Marketing

Descomplica Faculdade Digital
2023.05 - 2024.05

GraphicDesign, UX, and Multimedia - Design e Comunicação Visual

Faculdade VINCIT
2022.11 - 2023.04

MarketingOps e Data

Grupo TecnoSpeed
2021.03 - Atual

Head of Digital Marketing

Gelt Tecnologia
2020.10 - 2021.02

Postgraduate specialization in Digital Design - Design

Universidade Estadual de Londrina
2015.02 - 2016.12

Licentiate and Bachelor - Geografia

Universidade Estadual de Londrina
2009.02 - 2013.12
Karina Harumi