Karina Harumi
Londrina,Paraná
Resumo do currículo
Specialist in Marketing Operations, Technical SEO, UX/UI Design, and Marketing Automation, with proven experience in platforms such as HubSpot, GA4, Google TagManager, LookerStudio, RD Station, SalesforceMarketingCloud, and BI tools. Skilled in planning and executing data-driven strategies, focusing on SXO, A/B testing, digital journey optimization, CRM, and systems integration.
Experienced in Agile methodologies (Scrum/Kanban), dashboard creation, and KPI development. Strong performance in cross-functional teams, with a focus on scalability, high-impact delivery, and qualified lead generation.
For more detail sabout my background and projects, please visit my LinkedIn profile ♥
Visão geral
10
10
years of post-secondary education
1
1
Certification
Histórico profissional
MarketingOps e Data
Grupo TecnoSpeed
Londrina, Paraná
03.2021 - Atual
- Development of user-centered interfaces focused on conversion and organic traffic.
- Implementation of advanced technical SEO to increase visibility and attract qualified traffic.
- Execution of A/B tests and other methodologies for continuous design and SEO optimization.
- Analysis of quantitative and qualitative data to guide insight-driven decisions.
- Integration of marketing automation and AI for scalability and operational efficiency.
- Creation of automations that facilitate real-time analysis and agile decision-making.
- Structuring of processes, tools, and workflows with a focus on data quality.
- Strategic support to marketing through insights and data governance.
- ROI-oriented approach, transforming data into decisions and optimizing marketing actions.
Head of Digital Marketing
Gelt Tecnologia
Londrina, Paraná
10.2020 - 02.2021
- Responsible for building and managing the company's online presence.
- Managing the institutional image on social media platforms.
- Leading strategic campaigns focused on conversion and sales.
- Creating targeted and engaging content for social media.
- Direct involvement in optimizing products experience (UX Design).
- Developing intuitive interfaces focused on customer satisfaction.
- Applying UX strategies to drive business growth.
Formação acadêmica
Data Science - Tecnologia da Informação
Descomplica Faculdade Digital
03.2025 - 09.2026
Competitive Intelligence and Innovation - Gestão de Marketing
Descomplica Faculdade Digital
06.2024 - 03.2025
Marketing and Growth - Marketing
Descomplica Faculdade Digital
05.2023 - 05.2024
GraphicDesign, UX, and Multimedia - Design e Comunicação Visual
Faculdade VINCIT
11.2022 - 04.2023
Postgraduate specialization in Digital Design - Design
Universidade Estadual de Londrina
Londrina, PR 02.2015 - 12.2016
Licentiate and Bachelor - Geografia
Universidade Estadual de Londrina
Londrina, PR 02.2009 - 12.2013
Habilidades e competências
- Strong communication skills with the team
- Motivation for continuous learning and development
- Proactive problem-solving attitude
- Determination and persistence in achieving goals
- Empathy towards people's needs
- Efficiency in planning and organizing work
- Team leadership capabilities
- Knowledge of key systems and technologies in the field
Certificados
- Looker Data Studio Course – From Basic to Advanced
- Intelligence Business
- Product Design
- Leadership Training
- Marketing Analytics: Techniques and Data Analysis
Languages
Português
Língua materna
Inglês
Intermediário
B2
Japonês
Pré-intermediário
B1
Espanhol
Básico
A2
Italiano
Básico
A2
Linha do tempo
Data Science - Tecnologia da Informação
Descomplica Faculdade Digital
03.2025 - 09.2026
Competitive Intelligence and Innovation - Gestão de Marketing
Descomplica Faculdade Digital
06.2024 - 03.2025
Marketing and Growth - Marketing
Descomplica Faculdade Digital
05.2023 - 05.2024
GraphicDesign, UX, and Multimedia - Design e Comunicação Visual
Faculdade VINCIT
11.2022 - 04.2023
MarketingOps e Data
Grupo TecnoSpeed
03.2021 - Atual
Head of Digital Marketing
Gelt Tecnologia
10.2020 - 02.2021
Postgraduate specialization in Digital Design - Design
Universidade Estadual de Londrina
02.2015 - 12.2016
Licentiate and Bachelor - Geografia
Universidade Estadual de Londrina
02.2009 - 12.2013
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