Lance Da Silva

Copywriter and Business Learning Experience

During my professional journey, I had the opportunity to work as a copywriter, where I gained valuable insights into various aspects of business operations. This experience provided me with a well-rounded skill set and knowledge in several key areas:

1. Ad Copy and Marketing Strategies:

- Developed persuasive ad copy for various marketing campaigns, honing the ability to craft compelling and effective messaging.

- Gained expertise in understanding target audiences and tailoring copy to drive engagement and conversions.

2. Email Marketing and List Building:

- Acquired skills in creating and managing email marketing campaigns, including list segmentation and automated workflows.

- Utilized email marketing to nurture leads, drive sales, and enhance customer relationships.

3. Sales Funnel Development:

- Designed and implemented sales funnels to guide prospects through the buyer's journey, from awareness to conversion.

- Leveraged analytics to optimize and improve funnel performance over time.

4. Affiliate Marketing:

- Explored the fundamentals of affiliate marketing, including partnership development, tracking, and commission structures.

- Collaborated with affiliates to promote products and generate revenue through partnerships.

5. Dropshipping and Amazon FBA:

- Gained an understanding of dropshipping and Amazon FBA models, including product sourcing, inventory management, and order fulfillment.

- Explored strategies to optimize profitability and customer satisfaction in e-commerce businesses.

6. Outsourcing and Project Management:

- Learned how to effectively outsource tasks and projects to freelancers and remote teams, enhancing efficiency and productivity.

- Developed project management skills to oversee and coordinate various aspects of business operations.

7. Website Design and Development:

- Acquired knowledge in website design principles and best practices, contributing to the creation of user-friendly and visually appealing websites.

- Collaborated with web developers and designers to bring digital projects to life.

This diverse range of experiences has equipped me with a holistic understanding of business and marketing, enabling me to approach challenges with creativity and strategic thinking. I am eager to apply these skills and insights to contribute to the success of future endeavors and achieve meaningful results.

• Founded and managed an online fragrance store specializing in perfume decants
• Successfully sold perfume decants in bulk to retail stores, establishing profitable wholesale relationships
• Managed e-commerce platform, inventory, customer service, and marketing efforts to maximize sales and customer satisfaction.

• Maintained a clean and organized bar area, stocked supplies, and assisted bartenders during busy shifts
• Provided exceptional customer service, mixed cocktails, and ensured a positive experience for patrons
• Received and processed orders from customers as well as serving them their food and drinks., Established and managed a carpet cleaning business, providing professional cleaning services to residential and commercial clients
• Developed and implemented marketing strategies to grow the client base and increase revenue.

• Utilized barbering skills to serve clients on a part-time basis, ensuring high-quality haircuts and grooming services
• Managed scheduling, customer relations, and financial transactions.

• School's football program
• Analyzed game footage, assessed player performance, and provided valuable insights to coaching staff
• Contributed to the development of game strategies and player evaluations
• Gave helpful advice to players who played my position in Football

• Worked as a driver for various delivery services, including Uber Eats, DoorDash, Uber, flower deliveries, medical courier, and cosmetics delivery
• Demonstrated a strong work ethic and punctuality while ensuring timely and safe deliveries
• Maintained a clean and well-maintained vehicle to uphold company standards