Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Lara de Oliveira Azevedo

Lara de Oliveira Azevedo

Vila Velha

Summary

Marketing Director | Strategic Planning | Project Management | Growth Marketer | Advertising | Product Owner | Scrum Master


Results-driven marketing professional with expertise in strategic planning, project management, and growth marketing. Skilled in negotiation, clear communication, and team leadership, I specialize in driving brand growth through innovative digital strategies and direct marketing. Adept at turning challenges into successful opportunities, I leverage agile methodologies (Scrum) to exceed targets and deliver impactful results. Passionate about continuous learning and adding value, I am committed to achieving excellence in every project.

Overview

2026
2026
years of professional experience

Work History

Desenvolvimento De Projetos Freelancer - Designer E Multifunções Criativas

  • Experiência abrangente no mercado freelance, com atuação por vários anos no desenvolvimento de soluções criativas e estratégicas para diferentes demandas de clientes
  • Principais responsabilidades e conquistas:
  • Design Gráfico e Criação Visual: Desenvolvimento de materiais gráficos, incluindo identidade visual, peças publicitárias, apresentações corporativas e design para campanhas digitais e impressas - Nível médio
  • Desenvolvimento e Manutenção de Sites: Criação e personalização de websites utilizando plataformas como Tray e Shopify
  • Planejamento de Mídias Sociais: Estratégias completas de social media, incluindo planejamento de conteúdo, gestão de campanhas e análise de métricas para aumento de engajamento e conversões
  • Social Media Management: Criação, curadoria e publicação de conteúdo para redes sociais, engajamento com a audiência e monitoramento de tendências para manter relevância no mercado
  • Consultoria e Atendimento ao Cliente: Desenvolvimento de projetos personalizados para atender às necessidades específicas de cada cliente, garantindo altos níveis de satisfação e fidelização
  • Habilidades Técnicas: Domínio de ferramentas como Adobe Creative Suite (Photoshop, Illustrator), plataformas de gerenciamento de mídias sociais (Hootsuite, Buffer), e ferramentas de análise (Google Analytics)
  • Diferenciais: Alta capacidade de gerenciamento de múltiplos projetos com prazos apertados
  • Foco em inovação e alinhamento às tendências de mercado para soluções criativas e eficazes
  • Excelente comunicação e habilidade em trabalhar em equipes multidisciplinares ou de forma autônoma
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.

Owner

Libertè Brand
04.2024 - Current
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Founded and led Libertè Brand, a disruptive force in the marketing industry, driving innovation and strategic excellence to deliver highly personalized solutions for top clients across Brazil.
  • Pioneered a movement of freedom and originality, setting new standards and redefining what’s possible in the marketing landscape.
  • Spearheaded successful, high-impact campaigns that garnered attention and set the brand apart, achieving outstanding results and expanding our reach beyond our home state.
  • Built and nurtured a culture of creativity and innovation, pushing boundaries and challenging conventional approaches to deliver exceptional value to clients.
  • Leveraged deep expertise to develop and execute strategies that not only met but exceeded client expectations, establishing the company as a market leader.

Director Marketing Communications

Kamell Comércio Global
08.2024 - 03.2025
  • Spearheaded high-impact digital and offline marketing strategies, driving qualified lead generation and fostering strategic B2B partnerships for the nautical industry.
  • Orchestrated end-to-end promotional campaigns, significantly boosting brand visibility and market positioning in a competitive sector.
  • Led data-driven optimization of marketing performance, leveraging advanced analytics to refine strategies and achieve measurable results.
  • Collaborated closely with sales teams to align marketing and sales objectives, resulting in a substantial increase in lead generation and revenue growth.
  • Directed large-scale email marketing campaigns and coordinated high-visibility trade show participation, maximizing brand exposure and conversion rates.
  • Conducted in-depth market research, identifying key opportunities for expansion into new markets and customer segments.
  • Managed multi-disciplinary teams, ensuring flawless execution of cross-functional marketing initiatives.
  • Maximized marketing ROI through strategic budget allocation and resource management, consistently exceeding KPIs and delivering strong business outcomes.

Marketing Director

Elo E-health
03.2024 - 07.2024
  • Led the development and execution of innovative marketing strategies, aligning product and service promotions with business objectives to drive growth.
  • Spearheaded comprehensive market research initiatives, leveraging consumer behavior insights to optimize and refine marketing approaches.
  • Managed brand consistency across all channels, ensuring cohesive messaging that reinforced the company’s positioning in the e-health sector.
  • Directed end-to-end advertising campaigns, from concept to execution, delivering measurable results and amplifying brand presence.
  • Supervised and mentored a high-performing marketing team, fostering collaboration and driving exceptional results across all marketing initiatives.
  • Championed data-driven decision-making, utilizing key metrics to track performance and continuously improve campaign effectiveness.
  • Drove cross-functional alignment between marketing, sales, and product teams to ensure seamless execution and maximized impact.
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.

Padrão Enfermagem Cachoeiro de Itapemirim
02.2024 - 05.2024
  • Como gestor de marketing freelancer, desenvolvi estratégias personalizadas, gerenciei mídias sociais e criei conteúdo envolvente para
  • Cliente, bem como as demais atribuições do cargo
  • Na parte administrativa cuidei e cuido de todo
  • Setor, sem nenhuma demanda específica, realizando tudo aquilo que é solicitado, como analisar currículos, por exemplo
  • Freelancer

Account Manager

V4 Company
10.2023 - 02.2024
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Managed high-level client relationships, ensuring marketing strategies were fully aligned with business objectives to drive measurable growth.
  • Collaborated cross-functionally with internal teams to design and implement tailored solutions that identified new growth opportunities and enhanced client satisfaction.
  • Leveraged performance metrics to identify areas for optimization, driving data-driven improvements that led to enhanced campaign outcomes.
  • Maintained consistent, strategic communication with clients, analyzing feedback to build and nurture long-term partnerships, ensuring client retention and satisfaction.
  • Spearheaded the identification and execution of key performance improvements, optimizing strategies to consistently exceed client expectations.

Social Media Manager

WeTrade
06.2023 - 10.2023
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Developed and executed high-impact social media strategies, driving brand visibility and boosting audience engagement across multiple platforms.
  • Analyzed emerging social media trends and leveraged insights to craft tailored, compelling content that resonated with the target audience.
  • Continuously optimized campaigns through performance analysis, driving improvements in engagement metrics and overall effectiveness.
  • Fostered an active and loyal community by creating authentic, engaging content that sparked meaningful interactions with followers.
  • Collaborated with cross-functional teams to ensure social media content aligned with overall marketing objectives, amplifying brand message and reach.

Social Media

Nossa Assessoria
08.2023 - 09.2023
  • Planejamento de estratégias de marketing, criação de conteúdo, interação com
  • Público, análise de resultados, acompanhamento de métricas, gerenciamento do time de social media, dentre outras funções atribuídas ao cargo
  • Freelancer

Marketing Director

Grupo Bartet
04.2023 - 08.2023
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Spearheaded the development and execution of targeted marketing strategies, driving the promotion of dental services and aligning efforts with business growth objectives.
  • Led a high-performing marketing team, overseeing campaign planning, execution, and optimization to consistently achieve measurable results.
  • Conducted in-depth market research to ensure brand consistency and identify opportunities for strategic growth and market positioning.
  • Supervised and optimized integrated marketing campaigns, driving brand awareness and customer acquisition through data-driven insights.
  • Ensured cross-functional collaboration to align marketing initiatives with overall business goals, fostering a seamless execution process.

Closer

Indeniza.me
02.2023 - 05.2023
  • Collaborated with team members to strategize effective sales tactics, leading to increased team performance.
  • Masterfully guided leads through the final stages of the sales process, consistently achieving high conversion rates and securing contract signatures.
  • Developed and presented tailored solutions to address client needs, overcoming objections and effectively closing deals.
  • Played a pivotal role in transforming high-potential leads into long-term clients, driving revenue growth and contributing to the company’s success.
  • Demonstrated exceptional sales acumen, building rapport and trust with prospects to facilitate smooth, successful negotiations.
  • Delivered results under pressure, consistently exceeding sales targets and ensuring a seamless transition from lead to client.

Social Media Manager

Leaf
11.2022 - 03.2023
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Developed and implemented high-impact social media strategies to elevate brand presence and drive engagement across key platforms.
  • Crafted tailored, engaging content that resonated with target audiences, significantly increasing social media interaction and brand visibility.
  • Analyzed performance data to optimize content strategies, consistently improving engagement metrics and overall campaign effectiveness.
  • Managed and nurtured community interactions, fostering authentic relationships with followers and maintaining strong brand consistency.
  • Led cross-functional collaboration to align social media initiatives with overall brand objectives, driving cohesive messaging and maximizing impact.

Sales Development Representative

Paytime
01.2022 - 10.2022
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Drove lead qualification process by proactively identifying high-potential prospects, ensuring a consistent pipeline of quality leads for the sales team.
  • Led both outbound and inbound prospecting efforts, establishing meaningful connections and uncovering key customer pain points to drive sales opportunities.
  • Collaborated closely with the marketing team to align strategies, resulting in a 20% increase in qualified leads and enhancing overall sales efficiency.
  • Streamlined lead qualification, optimizing the sales funnel and contributing directly to revenue growth by providing the sales team with actionable insights.
  • Played a key role in improving sales team performance, enhancing conversion rates, and accelerating revenue generation through targeted outreach and strategy execution.

Owner

ELT
05.2020 - 01.2022
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Founded and led a highly successful remote Advertising and Marketing agency, overseeing client acquisition, financial management, and daily operations to ensure business growth and profitability.
  • Took full ownership of strategic planning, design, and process implementation, optimizing workflows and ensuring operational efficiency across all departments.
  • Drove business expansion by developing tailored marketing strategies, fostering strong client relationships, and delivering results-driven campaigns.
  • Managed a diverse team, empowering creativity and collaboration to execute innovative campaigns that aligned with client objectives.
  • Implemented financial oversight, balancing budgets and optimizing resource allocation to maximize ROI and ensure sustainable growth.

Graphic Designer and Community Manager

Sthorm.io
08.2021 - 10.2021
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Led the design and execution of high-impact graphic design projects, creating visual assets that effectively communicated the brand’s message and enhanced marketing efforts.
  • Transitioned to a dual role, taking on the responsibility of planning and scheduling social media content across multiple company projects, ensuring brand consistency and audience engagement.
  • Collaborated closely with internal teams to align visual design with marketing objectives, driving greater cohesion between design and campaign strategies.
  • Delivered innovative design solutions that elevated the company’s visual identity, improving audience perception and engagement.
  • Adapted quickly to on-site work, fostering stronger team collaboration and contributing to the company’s growth through creative and strategic input.

Director Of Marketing Operations

CYB3R Security Operations
12.2020 - 08.2021
  • Launched successful product lines by conducting comprehensive market research and analysis.
  • Spearheaded the development and execution of high-impact marketing campaigns, elevating the company’s visibility and brand presence in the competitive Brazilian market.
  • Led the end-to-end organization of major events, ensuring flawless execution and maximizing audience engagement to drive business growth.
  • Oversaw video production, from concept to execution, creating compelling content that effectively communicated the brand’s story and engaged target audiences.
  • Managed social media strategies, curating tailored content and building strong online communities to enhance brand awareness and customer loyalty.
  • Utilized data-driven insights to track performance metrics, refine marketing strategies, and implement growth initiatives that consistently delivered measurable results.

Strategic Planning Analyst

Mentalize
03.2021 - 05.2021
  • Improved strategic decision-making by conducting in-depth market research and analysis.
  • Facilitated successful strategy execution by monitoring key performance indicators and adjusting plans accordingly.
  • Analyzed and identified process inefficiencies, proactively creating a comprehensive database to map, redesign, and streamline workflows to align with strategic business goals.
  • Led the transformation of operational processes by implementing automation solutions, significantly enhancing efficiency and reducing manual workloads.
  • Developed and executed process optimization strategies that resulted in measurable improvements in productivity and operational performance.
  • Collaborated with cross-functional teams to ensure seamless integration of redesigned processes, contributing to a smoother, more agile business operation.
  • Drove continuous improvement initiatives that not only aligned processes with strategic objectives but also fostered a culture of innovation and operational excellence.

Social Media

Brava Eventos
02.2021 - 03.2021
  • Responsável por criar, apresentar e conduzir a estratégia da empresa nas redes sociais, além de projetar a sua presença nas mesmas
  • Elaborar e planejar a estratégia de ação em redes
  • Em outras palavras, criar
  • Plano de mídia social que deve estar intimamente ligado aos objetivos da marca
  • Usando ferramentas como mLabs para agendamento de posts e análise de performance da marca, entre outras ferramentas
  • Freelancer

Customer Service Team Manager

Dellossi
06.2020 - 09.2020
  • Managed team schedules, balancing workloads to optimize staff coverage during peak hours.
  • Enhanced communication skills within the team through training sessions and role-playing exercises.
  • Led and managed a high-performing customer service team, ensuring seamless communication between the agency and clients for optimal service delivery.
  • Coordinated cross-functional teams to ensure flawless execution of client campaigns, meeting and exceeding expectations while adhering to strict commercial deadlines.
  • Acted as the primary point of contact for clients, effectively gathering and translating their requests into actionable strategies that aligned with their business objectives.
  • Championed client satisfaction, proactively identifying opportunities to enhance service delivery and build long-term, trusting relationships.
  • Streamlined internal processes to improve response times and efficiency, contributing to increased client retention and overall agency performance.

Graphic Designer

Sthorm.io
06.2020 - 08.2020
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Led the design and execution of visually compelling graphic design projects, ensuring brand consistency and alignment with the company’s identity and messaging.
  • Managed content planning and scheduling across all company projects, optimizing posting strategies to increase audience engagement and maximize brand visibility.
  • Developed creative visual assets that effectively communicated the brand’s story, elevating marketing campaigns and driving customer engagement.
  • Collaborated with cross-functional teams to ensure cohesive content strategies, delivering high-quality, on-brand designs that resonated with target audiences.
  • Continuously analyzed content performance to refine strategies and drive further engagement, contributing to the company’s growth and market presence.

Marketing Director

MagraSS
10.2019 - 05.2020
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Spearheaded the management and optimization of all company social media platforms, developing targeted content and creating posting strategies that drove engagement and brand awareness.
  • Analyzed performance data through in-depth reports, providing actionable insights to refine strategies and continuously improve campaign effectiveness.
  • Designed visually compelling graphics and creative assets to support marketing campaigns, elevating the brand’s presence across digital channels.
  • Planned and executed high-impact marketing strategies, including Google Ads and Facebook Ads, driving traffic, conversions, and ROI.
  • Organized and managed successful events and campaigns both in-house and externally, boosting brand visibility and fostering community engagement.
  • Led and coordinated a dynamic team, ensuring seamless execution of marketing initiatives and alignment with company goals.

Head of Sales

LiberFly
12.2018 - 09.2019
  • Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
  • Led high-stakes negotiations with clients, securing immediate financial compensation and favorable terms for their cases, driving successful outcomes for both the company and clients.
  • Facilitated the transfer of rights and legal processes related to incidents, ensuring smooth, efficient, and timely transactions.
  • Managed complex client relationships, providing clear guidance and support throughout the negotiation process to ensure satisfaction and resolution.
  • Ensured compliance with legal and company policies, while maximizing the financial benefits for clients, contributing to overall business success.
  • Demonstrated expert negotiation skills to close deals under pressure, consistently achieving positive results and strengthening client trust.

Education

No Degree - Law

Faculdade Redentor
Itaperuna, Rio De Janeiro, Brazil

Skills

  • Strategic Creative Direction

  • Strategic Brand Development

  • Effective Issue Resolution

  • Efficient Time Allocation

  • Analytical Problem-Solving

  • Proficient in Prioritizing Tasks

  • Strategic Decision Making

  • Proficient in Organization Techniques

  • Team Management

  • Strong Interpersonal Skills

  • Versatile Responsiveness

  • Strategic Decision-Making

Languages

English
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)

Timeline

Director Marketing Communications

Kamell Comércio Global
08.2024 - 03.2025

Owner

Libertè Brand
04.2024 - Current

Marketing Director

Elo E-health
03.2024 - 07.2024

Padrão Enfermagem Cachoeiro de Itapemirim
02.2024 - 05.2024

Account Manager

V4 Company
10.2023 - 02.2024

Social Media

Nossa Assessoria
08.2023 - 09.2023

Social Media Manager

WeTrade
06.2023 - 10.2023

Marketing Director

Grupo Bartet
04.2023 - 08.2023

Closer

Indeniza.me
02.2023 - 05.2023

Social Media Manager

Leaf
11.2022 - 03.2023

Sales Development Representative

Paytime
01.2022 - 10.2022

Graphic Designer and Community Manager

Sthorm.io
08.2021 - 10.2021

Strategic Planning Analyst

Mentalize
03.2021 - 05.2021

Social Media

Brava Eventos
02.2021 - 03.2021

Director Of Marketing Operations

CYB3R Security Operations
12.2020 - 08.2021

Customer Service Team Manager

Dellossi
06.2020 - 09.2020

Graphic Designer

Sthorm.io
06.2020 - 08.2020

Owner

ELT
05.2020 - 01.2022

Marketing Director

MagraSS
10.2019 - 05.2020

Head of Sales

LiberFly
12.2018 - 09.2019

Desenvolvimento De Projetos Freelancer - Designer E Multifunções Criativas

No Degree - Law

Faculdade Redentor

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Lara de Oliveira Azevedo