Lauren Pettigrew
New York
Summary
Multi-talented professional with expertise in gaining deep understanding of marketing goals to drive profitability. Successful at combining strong media mix, targeted messages and eye-catching marketing materials. Expert at leveraging social media to enhance marketing campaigns. Eager to turn customer-facing experience and marketing education into organizational opportunity.
Overview
3
3
years of professional experience
Work History
Marketing Intern
The New Heart for Life Community
01.2024 - Current
- Assisted company's founder with personalized marketing and communication ideas to enhance strategy effectiveness.
- Developed initiatives to increase community understanding of key messages.
- Recommended strategies to improve marketing and communication efforts.
Campaign Ambassador
The Black Sheep Marketing
01.2023 - Current
- Executed targeted campaigns, increasing brand awareness among student populations.
- Fostered positive brand perceptions, enhancing customer engagement through strategic outreach.
- Led marketing initiatives at University of Utah and Salt Lake City, driving engagement for diverse clients.
- Analyze campaign results to optimize future marketing efforts.
- Conduct market research through surveys for consumer insights.
Strategic Consultant
Girl Scouts of Utah
Salt Lake City, UT
01.2025 - 04.2025
- Collaborated with a select team from the Goff Strategic Leadership Institute to conduct comprehensive research and organizational analysis for the Girl Scouts of Utah.
- Conducted qualitative and quantitative research to identify barriers to member recruitment and retention.
- Developed data-driven marketing and operational recommendations to improve member engagement, program effectiveness, and long-term organizational growth.
Marketing Intern
Culligan Water of Salt Lake City
Salt Lake City, UT
09.2024 - 12.2024
- Created comprehensive marketing plans that effectively integrated multiple channels to increase engagement.
- Developed innovative marketing strategies that enhanced brand visibility within target demographics.
- Conceptualized initiatives that successfully expanded client's customer base through targeted outreach.
- Design targeted campaigns leveraging local market knowledge.
- Enhance skills in strategic planning and creative problem-solving.
Education
Bachelor of Science - Strategic Communication, Entrepreneurship, Health
University of Utah
Salt Lake City, UT12-2025
High school or equivalent -
Park City High School
Park City, UT06-2022
Skills
- Project Management
- Market research
- Creative strategy
- Sales
- Customer Service
- Leadership
- Communication
- Data analysis
Languages
English
Native/ Bilingual
Spanish
Professional
Accomplishments
Utah Seal of Biliteracy
Timeline
Strategic Consultant
Girl Scouts of Utah
01.2025 - 04.2025
Marketing Intern
Culligan Water of Salt Lake City
09.2024 - 12.2024
Marketing Intern
The New Heart for Life Community
01.2024 - Current
Campaign Ambassador
The Black Sheep Marketing
01.2023 - Current
Bachelor of Science - Strategic Communication, Entrepreneurship, Health
University of Utah
High school or equivalent -
Park City High School