Lucas Claro

Innovation Operating Model , Largest Energy Transmission Company in Latin America (2023-2024)

Context

The company underwent rapid expansion through numerous acquisitions. This accelerated growth resulted in a fragmented IT
landscape and a legacy operating model that was slow, inefficient, and lacked the processes needed to foster and manage technological innovation effectively.

Key Activities

• Conducted comprehensive interviews with stakeholders across the organization to understand their primary challenges and
  identify specific barriers to innovation.
• Analyzed stakeholder pains and requirements to define the core components of a successful technology innovation pipeline
• Designed a new operating model for innovation, establishing clear processes for idea generation, experimentation, prototyping, and the scaling of new solutions and technologies, which needed to be ran along the day-to-day IT operation

Digital Platform (from idea to Mass Market launch), Top 10 Global Insurance Company (2022-2023)

Context

Client suffered significant losses during the pandemic due to a revenue model reliant on physical retail stores and brokers. Because of that, they approached us with a request to deploy B2C offers, having decided to start their portfolio with a digital product for used smartphone insurance.

Key Activities

• Product discovery including potential clients and non-clients: quantitative (more than a 1,000 respondents) and qualitative
  research (30 online interviews)
• 4 different business models proposed for different types of clients and markets, using Design Sprints to quickly prototype and user test for validation
• Deployment of finished digital product with relevant differentials to final users through integration of business, client support, marketing, design, and development teams

Digital Strategy and Innovation Portfolio, Top 5 Global Consumer Health Goods Company (2021-2023)

Context

Client is internationally recognized for its baby, youth, and general health and wellness products. However, the world population
is getting older (in 2030, 1 in 6 people will be 60 and over). As a response, their request was a digital-first strategy and innovation
portfolio the 60+ market, including the design of disruptive offers, experiment designs for validation, and a Roadmap for their implementation.

Key Activities

• Coordinating with multiple LATAM Stakeholders (Brazil, Mexico, Colombia)
• Deep dive into the 60+ population needs and wants (quantitative
  and qualitative research)
• Leading of co-creation workshop sessions in which different main areas of opportunity were explored, ideas for new products
  were generated and prioritized
• Value testing for each of the ideas prioritized in order to define a roadmap of product and feature deployment
• Financial modeling to understand costs and potential revenue for each of the product ideas
• This project has led to a pilot in Mexico