Leandro Schoechet

Led all marketing initiatives for Kindle and Fire TV in Brazil, focusing on branding, communication strategies, budget management, media performance analysis, social listening, and consumer insights to drive engagement and growth.

Brand development strategies for agency's top brands.

Clients: AMBEV; Nestlé; Petrobras; TikTok; Vivo; Perdigão; Ypê and strategic pitches.

Promoted to Director on Aug/2019.

Main Responsibilities: management of the strategic planning department for clients in the healthcare & wellness industry; product launch strategies (both local and global products, RX and OTC products); awareness campaigns; HCP and DTC strategy development; digital and social engagement strategies; conduction of workshops with local and regional teams (USA, Canada, Australia); PSP strategies.

Clients: Roche; Novartis; BMS; Merck; Janssen; GSK; Boehringer Ingelheim; AstraZeneca; Bayer CropScience; Takeda; Nestle Health Science; Grupo Raia Drogasil; Hospital BP.

Main Responsibilities: implementation of the Strategic Planning area for the group's digital agency (The Aubergine Panda); management and development of multi-platform projects for clients and prospects focused on connecting and establishing links between brands and people; social media and owned platforms strategic planning and development; digital interlocutor between the agencies Banco de Eventos and Samba (both part of Holding Clube), contributing to the strategic synergy in projects and pitches.

Clients: Roche (oncology); Bayer CropScience; Itaú (endomarketing); Oracle Latam; Kroton.

Main Responsibilities: apps, social media and owned platforms strategic planning and development; design of sectoral analyzes, including competitors, market trends and consumer behavior.

Client: Bradesco.

Main Responsibilities: analysis of drivers and strategy development for the digital ecosystem.

Clients: Fiat; Sky; Grupo Fleury; Whirpool.

Main Responsibilities: analysis of competitive communication; studies about the market and its trends; development of consumer research; elaboration of concept videos; contribution to creative concepts.

Clients: Johnson & Johnson; Unilever; Boehringer Ingelheim.