LEONARDO BEZERRA BITTENCOURT CALAZANS
Senior Market Intelligence Analyst
Rio de Janeiro,RJ
Summary
With over 8 years of professional experience, I bring a solid background across diverse domains, with a strong focus on process optimization, automation, and data-driven decision-making.
- Work experience in Market Intelligence, including competitive analysis, market trend and customer behavior assessment, identification of growth opportunities and risks, and development of strategic dashboards for KPI monitoring and actionable insights.
- Experience in Financial Controlling and Performance Management, covering commission and profit-sharing calculations, SG&A tracking, and performance reporting.
- Extensive experience in Internal Controls and Risk Advisory, including comprehensive process mapping and the strengthening of operational frameworks.
- Strong technical skills in Power BI, Power Apps, and Power Automate.
- Working knowledge of SQL and foundational knowledge of Python.
- Bachelor’s degree in Accounting.
I am a results-driven professional, motivated to address complex challenges and deliver value by contributing to high-performing, global teams.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Market Intelligence & Business Performance Analyst
Fresenius Medical Care
07.2025 - Current
- Led the calculation and management of Profit-Sharing Programs (PPR) and commercial commissions, ensuring data accuracy and corporate guideline alignment.
- Managed Selling, General & Administrative (SG&A) expenses, including budget monitoring, variance analysis, and identification of cost optimization opportunities.
- Provided key support for the corporate CRM (Microsoft Dynamics 365), focusing on continuous improvements and strategic data extraction to empower Sales and Marketing teams.
- Developed comprehensive Market Intelligence studies, including competitive analysis, market trend identification, and customer behavior assessment, providing strategic insights for decision-making.
- Created and maintained executive dashboards and reports using Power BI, tracking critical KPIs related to market performance, sales, and profitability.
- Consolidated internal and external data to build robust Business Cases and present strategic recommendations to senior leadership.
Marketing & Process Improvement Analyst
Fresenius Medical Care
10.2024 - 07.2025
- Developed executive reports for strategic project monitoring and incentive campaigns, ensuring clear visibility for leadership.
- Designed and managed internal applications (likely using Power Apps/Automate) to support the sales team, significantly enhancing operational efficiency.
- Contributed to the elaboration of the strategic marketing plan, focusing on sustainable growth and competitive positioning.
- Performed detailed product margin and cost analysis, directly supporting portfolio decisions and pricing strategies.
- Optimized marketing processes through automation initiatives, leading to increased productivity and reduced operational errors.
- Executed marketing projects, including new product launches and portfolio management, from planning to implementation.
Senior Control Assurance Consultant
Deloitte
08.2024 - 10.2024
- Led cross-functional teams in internal audit and internal controls projects, ensuring project delivery and quality standards.
- Conducted advanced business process mapping, developing flowcharts and comprehensive risk and control matrices.
- Designed and implemented risk mitigation strategies and action plans for internal control testing.
- Developed and deployed corrective action plans to strengthen internal controls and address identified audit risks.
- Created executive reports and dashboards in Power BI for KPI monitoring and project tracking, providing real-time insights.
- Implemented automated tasks using programming tools (e.g., Python, Power Automate) to enhance process efficiency.
Senior Risk Advisory Consultant
Deloitte
08.2023 - 08.2024
- Coordinated complex internal audit and control projects, managing multi-functional teams to achieve strategic objectives.
- Pioneered the development of detailed business process maps, identifying critical risks and implementing robust control frameworks.
- Devised and executed comprehensive action plans for internal control testing and risk mitigation.
- Generated and presented executive reports and interactive dashboards using Power BI to monitor key performance indicators and project progress.
- Supervised and mentored junior analysts, ensuring high-quality deliverables and fostering team development.
- Actively participated in initiatives within the Power & Utilities sector, promoting regulatory compliance and operational efficiency.
Risk Advisory Consultant
Deloitte
08.2022 - 08.2023
- Coordinated key activities within internal audit and internal controls projects.
- Developed action plans for internal control testing and risk mitigation, enhancing organizational resilience.
- Produced executive reports and Power BI dashboards to monitor KPIs and provide project oversight.
- Performed detailed business process mapping, focusing on risk identification and control implementation.
- Supervised small teams of analysts, ensuring efficient task execution and quality of deliverables.
- Supported consulting projects for the Power & Utilities sector, focusing on process improvement and internal control environment analysis.
Risk Advisory Business Analyst
Deloitte
02.2021 - 08.2022
- Participated actively in internal controls projects, contributing to risk identification and assessment.
- Supported the execution of internal control tests and the preparation of comprehensive audit reports.
- Contributed to the development of flowcharts and risk and control matrices for business process mapping.
- Assisted in the creation of Power BI dashboards to visualize project results and key metrics.
- Collaborated in conducting project status meetings and preparing essential project documentation.
Change Management & Project Support Intern
Vale S.A
02.2020 - 01.2021
- Provided essential support for global training projects on Agile methodologies, Scrum, Kanban, Lean, and Design Thinking.
- Assisted in the development of Power BI dashboards for project tracking and results visualization.
- Supported the creation of executive reports for project monitoring and stakeholder communication.
- Contributed to the coordination of status meetings and overall project monitoring activities.
Taxpayer Assistance Intern
Receita Federal
06.2019 - 12.2019
- Provided direct support and guidance to taxpayers on fiscal and tax-related inquiries.
- Assisted in resolving doubts concerning tax procedures, income tax declarations, and other tax obligations.
- Reviewed and verified tax documents submitted by taxpayers to ensure regulatory compliance.
- Maintained and updated taxpayer records within the Federal Revenue system.
- Supported internal administrative processes, including file organization and correspondence management.
Finance Operations Apprentice
Azul Seguros
07.2016 - 10.2017
- Supported daily Accounts Payable and Accounts Receivable activities, including invoice verification and posting.
- Participated in the preparation of monthly and quarterly financial reports for management analysis.
- Organized and archived financial and accounting documents, ensuring data integrity and accessibility.
- Assisted with general administrative tasks within the finance department, such as meeting scheduling and presentation preparation.
Education
Accounting
Federal University of Rio De Janeiro (UFRJ)
Rio De Janeiro08.2022
Skills
- Power BI
- Process Optimization
- KPI Reporting
- Automation
- Artificial Intelligence (AI)
- SQL
- SG&A Management
- CRM (Microsoft Dynamics 365)
- Microsoft Power Apps
- Microsoft Power Automate
- Business Case Development
- Executive Reporting
Certification
- Artificial Intelligence Impressor | Hashtag Treinamentos (Expected completion: July 2025)
- Power Apps – Practical Applications | Hashtag Treinamentos (Expected completion: May 2025)
- Certified Public Accountant (CRC Exam Approved) | Brazil (November 2021)
- Master Microsoft Power BI | Motim Educação (August 2020)
- Creativity and Innovation | Business Behavior Institute (December 2020)
- Microsoft Excel Advanced | Motim Educação (September 2019)
Additional Information
Certifications
- Certified Public Accountant (CRC Exam Approved) | Brazil (November 2021).
Languages
- Portuguese (Native).
- English (Intermediate – CEFR B2+).
Hobbies
- Video games.
- Technology.
- Movies.
- Reading.
LANGUAGES
Portuguese (Native)
English (Intermediate – CEFR B2+)
Timeline
Senior Market Intelligence & Business Performance Analyst
Fresenius Medical Care
07.2025 - Current
Marketing & Process Improvement Analyst
Fresenius Medical Care
10.2024 - 07.2025
Senior Control Assurance Consultant
Deloitte
08.2024 - 10.2024
Senior Risk Advisory Consultant
Deloitte
08.2023 - 08.2024
Risk Advisory Consultant
Deloitte
08.2022 - 08.2023
Risk Advisory Business Analyst
Deloitte
02.2021 - 08.2022
Change Management & Project Support Intern
Vale S.A
02.2020 - 01.2021
Taxpayer Assistance Intern
Receita Federal
06.2019 - 12.2019
Finance Operations Apprentice
Azul Seguros
07.2016 - 10.2017
Accounting
Federal University of Rio De Janeiro (UFRJ)
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