Leonardo Marin

Work History

Franchisee

Ana Terra Seguros

10.2021 - Current

Seeking to expand our range of products and generate more revenue, we acquired an insurance and health plan franchise linked to one of the largest brokerages in Brazil, with over 30 years in the market
With the commercial and legal support of the franchisor, we have operated in a structured and secure manner from the beginning
We have built a solid portfolio with over 100 active clients, always guided by close, transparent, and trustworthy service, which ensures a high number of referrals and recurring business

Business Development Executive

Movelaria Oliveira

01.2024 - 07.2024

I was hired directly by the company's owner through my network, with the mission of opening new markets with construction companies, expanding the brand's focus, which until then served only end customers and architects
I worked on developing strategic partnerships with mid- and high-end construction companies, leading intensive prospecting and relationship-building efforts
I also brought influential construction companies and partners to visit our factory and showroom, strengthening the brand in the high-end segment
Recognizing the need to focus on the luxury market, I expanded operations to Balneário Camboriú (SC)
With the support of a former international football player with strong influence in the local real estate market, I gained direct access to major builders and entrepreneurs in the region
Together, we attended in-person meetings in SC, where he introduced us, resulting in new opportunities and successful business deals
In addition to generating new business, I actively participated in meetings, visits, and client receptions at the factory, always maintaining a professional demeanor, assertive communication, and the ability to connect with diverse profiles, including prominent entrepreneurs, investors, and opinion leaders in the luxury real estate market

Business Development Executive

RCE Engenharia e Consultoria

08.2022 - 08.2023

I took the position with the goal of stabilizing my career after the birth of my son, believing in RCE's portfolio and my commercial capabilities
My role was to create and qualify business opportunities for the construction company, specializing in corporate projects, particularly in the healthcare sector
The main challenge was learning to qualify these opportunities assertively, analyzing the projects and client profiles technically, ensuring mutually beneficial business relationships
With my experience, networking, and the company's contact base, I worked to strengthen the brand in the market and build long-term relationships
I navigated high-level environments, working with major entrepreneurs, decision-makers, and leading professionals
I operated in São Paulo, Minas Gerais, Paraná, and Santa Catarina, representing the company in meetings, visits, and events, always maintaining a professional demeanor and assertive communication, which opened important doors
One example was my approach to one of the largest transport companies in Brazil, where I developed a potential opportunity worth R$ 40 million
This experience reinforced my ability to deal with people, build solid relationships, and communicate effectively in any business environment
I was internally recognized for my ethical conduct, dedication, and the results achieved

Authorized

Ademicon

10.2019 - 10.2021

After returning to Curitiba, I began working in the consórcio market, using a combination of referrals, cold calls, partnerships with brokers and architects, as well as targeted campaigns through Facebook and Instagram ad management
These strategies allowed me to generate qualified leads and accelerate the sales process, focusing on genuinely interested clients
Although consórcio products are often poorly sold, I have always prioritized ethical practices, offering them only to clients for whom it truly made sense
On several occasions, I chose not to close deals, knowing it would not be the best option for the client, reinforcing my commitment to providing quality service
The trust I built with my clients led many to continue doing business with me in other ventures, thanks to my complete transparency during negotiations and the high standard of service I delivered

Manager

Easy Jump Fit Store

01.2017 - 05.2019

After returning to Brazil, I helped my parents manage their store located on the main avenue of Itapema, SC
My primary responsibilities included supporting the definition of sales goals and strategies, as well as optimizing inventory and purchasing management
We implemented a strategic system based on sales history and customer feedback, where clients would indicate their favorite items
This approach improved purchasing decisions and reduced revenue loss from unsold products
We prioritized high-level customer service, especially for our luxury clientele, offering exclusivity and quality while building lasting relationships to generate future referrals
To boost sales, we developed marketing campaigns and initiatives, such as hosting events and sponsoring influencers and gyms, leveraging the brand's presence on social media
I also played a key role in building the store's e-commerce platform, expanding the business's reach to customers in other cities and states while maintaining a personalized service experience in the digital space
This gave me hands-on experience in online sales strategies
Additionally, we adopted more aggressive operating hours, opening at 9 a.m
And on Sundays—when most other stores remained closed—to capture more foot traffic and increase sales

Owner

CWB Imports

11.2014 - 08.2017

Building B2B Commercial Relationships
Brazilian Clothing Brands and Australian Retailers and E-commerce
I moved to Australia with the goal of building a business
I worked in construction, dishwashing, and moving while improving my English and focusing on the development of my business
My main challenge was establishing B2B partnerships, approaching e-commerce platforms and retail networks, and building relationships with people from different cultures and personalities
This experience taught me the true value of sales and the importance of resilience
I learned to manage challenges, such as being away from family, while dedicating myself to the business
In the last 7 months as an Uber driver, I completed 3,760 rides, which greatly improved my English fluency and gave me confidence to interact with people in both English and Portuguese
Although I established some partnerships, the sales volume was not what I expected
I returned to Brazil with the feeling that I had given my best, but also feeling that being close to my family was what truly mattered

Sales Manager

Lamisteel Indústria e Comércio de Aços Ltda

01.2008 - 01.2013

I started in the financial sector and soon moved to sales, leading a telesales team
At 23, I realized I had a knack for identifying potential clients and creating sales strategies
One of my biggest achievements was turning a small client into a business partner, which helped increase revenue consistently
The experience taught me the importance of a well-aligned team and a focus on the customer

Summary

Work History

Franchisee

Business Development Executive

Business Development Executive

Authorized

Manager

Owner

Sales Manager

Education

MBA - Business Management

Bachelor of Science - Sales Management

Bachelor of Science - Advertising, Marketing

Skills

Certification

Languages

Timeline

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