Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Leonardo Pasini

São Paulo

Summary

Currently working as a Account Strategist for an ad-tech company, specialized in growing accounts in the Spanish Americas. Responsible for managing clients' investments, proposing campaigns, increasing website traffic, and training clients to become self-service within the platform.

Overview

5
5
years of professional experience

Work History

Account Strategist - Agencies - Spanish Americas

Criteo
08.2024 - Current
  • Manage the entire book of business of Spanish Americas, containing over 120 active clients and growing.
  • Achieve quartely revenue goals.
  • Sustain accounts history and data through Salesforce.
  • Grow New Business clients within my portfolio to make sure they become Existing Business within a 6 month time.
  • Train and colaborate with Reseller members to ensure an effective customer service to all clients.
  • Focus on our top 5 clients to keep and grow their investment and products adoption.
  • Travel three to four times a year to Mexico to make presentations to our biggest clients to get them to explore new products and solutions.

Customer Engagement Representative - Spanish Americas

Criteo
01.2023 - 08.2024
  • Responsible for managing an extensive book of business with over 60 clients from Spanish Americas.
  • Train clients to become experts of Criteo's platform to become self-service.
  • Work together with the New Business team to grow the most recent clients' campaigns and investments.

Customer Engagement Representative - Spanish Americas

Criteo
07.2021 - 12.2022
  • Full ownership of one enterprise account group.
  • Provide customers with market intelligence by leveraging data.
  • Design, develop and implement marketing campaigns.
  • Responsible for upselling new products and securing incremental budgets.

Account Strategist Intern - Spanish Americas

Criteo
03.2021 - 06.2021
  • Point of contact for enterprise clients
  • Maximized clients' campaign ROI through strategic budget management.
  • Prepared and supported analyzes and presentations.
  • Responsible for CRM, Jira, Tableau, and other portfolio management systems.

Finance Intern

Italian Dessert
06.2020 - 02.2021
  • Management of accounts payable and receivable.
  • Issuance of invoices.
  • Creation of profit projection and expense spreadsheets.
  • Communication with customers, suppliers, and company salespeople.

Education

MBA - Market Intelligence

FIA
12-2026

Bachelor of Science - Business Administration and Marketing

ESPM
São Paulo, SP
12.2022

Bussines Management

IESEG School of Management
04.2020

Mandarin course

Sprachcaffe
02.2018

English course

EF - Education First
07.2015

Skills

  • Salesforce
  • Jira
  • Tableau
  • Power BI
  • Microsoft Office
  • Data interpretation
  • Performance metrics analysis
  • Account retention
  • Customer segmentation

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
French
Intermediate (B1)
Chinese (Mandarin)
Elementary (A2)

Timeline

Account Strategist - Agencies - Spanish Americas

Criteo
08.2024 - Current

Customer Engagement Representative - Spanish Americas

Criteo
01.2023 - 08.2024

Customer Engagement Representative - Spanish Americas

Criteo
07.2021 - 12.2022

Account Strategist Intern - Spanish Americas

Criteo
03.2021 - 06.2021

Finance Intern

Italian Dessert
06.2020 - 02.2021

Bussines Management

IESEG School of Management

Mandarin course

Sprachcaffe

English course

EF - Education First

MBA - Market Intelligence

FIA

Bachelor of Science - Business Administration and Marketing

ESPM

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Leonardo Pasini