Leonardo Pasini
São Paulo
Summary
Currently working as a Account Strategist for an ad-tech company, specialized in growing accounts in the Spanish Americas. Responsible for managing clients' investments, proposing campaigns, increasing website traffic, and training clients to become self-service within the platform.
Overview
5
5
years of professional experience
Work History
Account Strategist - Agencies - Spanish Americas
Criteo
08.2024 - Current
- Manage the entire book of business of Spanish Americas, containing over 120 active clients and growing.
- Achieve quartely revenue goals.
- Sustain accounts history and data through Salesforce.
- Grow New Business clients within my portfolio to make sure they become Existing Business within a 6 month time.
- Train and colaborate with Reseller members to ensure an effective customer service to all clients.
- Focus on our top 5 clients to keep and grow their investment and products adoption.
- Travel three to four times a year to Mexico to make presentations to our biggest clients to get them to explore new products and solutions.
Customer Engagement Representative - Spanish Americas
Criteo
01.2023 - 08.2024
- Responsible for managing an extensive book of business with over 60 clients from Spanish Americas.
- Train clients to become experts of Criteo's platform to become self-service.
- Work together with the New Business team to grow the most recent clients' campaigns and investments.
Customer Engagement Representative - Spanish Americas
Criteo
07.2021 - 12.2022
- Full ownership of one enterprise account group.
- Provide customers with market intelligence by leveraging data.
- Design, develop and implement marketing campaigns.
- Responsible for upselling new products and securing incremental budgets.
Account Strategist Intern - Spanish Americas
Criteo
03.2021 - 06.2021
- Point of contact for enterprise clients
- Maximized clients' campaign ROI through strategic budget management.
- Prepared and supported analyzes and presentations.
- Responsible for CRM, Jira, Tableau, and other portfolio management systems.
Finance Intern
Italian Dessert
06.2020 - 02.2021
- Management of accounts payable and receivable.
- Issuance of invoices.
- Creation of profit projection and expense spreadsheets.
- Communication with customers, suppliers, and company salespeople.
Education
MBA - Market Intelligence
FIA
12-2026
Bachelor of Science - Business Administration and Marketing
ESPM
São Paulo, SP12.2022
Bussines Management
IESEG School of Management
04.2020
Mandarin course
Sprachcaffe
02.2018
English course
EF - Education First
07.2015
Skills
- Salesforce
- Jira
- Tableau
- Power BI
- Microsoft Office
- Data interpretation
- Performance metrics analysis
- Account retention
- Customer segmentation
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
French
Intermediate (B1)
Chinese (Mandarin)
Elementary (A2)
Timeline
Account Strategist - Agencies - Spanish Americas
Criteo
08.2024 - Current
Customer Engagement Representative - Spanish Americas
Criteo
01.2023 - 08.2024
Customer Engagement Representative - Spanish Americas
Criteo
07.2021 - 12.2022
Account Strategist Intern - Spanish Americas
Criteo
03.2021 - 06.2021
Finance Intern
Italian Dessert
06.2020 - 02.2021
Bussines Management
IESEG School of Management
Mandarin course
Sprachcaffe
English course
EF - Education First
MBA - Market Intelligence
FIA
Bachelor of Science - Business Administration and Marketing
ESPM
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