Ligia Loterio

Lead the SEO strategy team at uSERP, managing 25+ monthly campaigns. Oversee keyword research, site migrations, indexing fixes, on-page and technical audits, and backlink strategies. Leverage analytics tools to track performance and provide actionable insights while serving as the primary client contact.

Led global B2B SEO strategy across the US, LATAM, and Brazil, focusing on lead generation and pipeline impact.

Drove strategic SEO initiatives across multiple markets at Pipefy, earning a promotion in less than one year due to strong performance and measurable impact.

Delivered SEO optimization services for brands including Bayer and Vigor, improving organic visibility and search performance as an independent consultant.

Managed B2B and B2C SEO strategy for Brazil’s largest Applicant Tracking System (ATS) and job board platform, creating and executing the job description library from conception to launch, which boosted organic traffic by 160% within three months.

Managed SEO and content strategy for health and lifestyle websites, leading a team of in-house writers, freelancers, and developers while leveraging in-depth website analytics to drive data-driven decisions and optimize content performance.

SEO writer specializing in creating and optimizing long-form content across various topics, with a focus on health-related subjects to improve search visibility and user engagement.

Handled public relations for John Deere, Yara, and Transparency International, managing communications to strengthen brand reputation and stakeholder engagement.

Produced, researched, and wrote content for Brazil’s leading newspaper company, delivering high-quality journalism to a wide audience.