Livia Soares
Rio de Janeiro
Summary
Senior Cultural Producer with over 10 years of experience in the Culture and Entertainment sector, specializing in the conception, curation, and production of events of varying scales — from exclusive gatherings for C-level executives to large festivals and brand activations. Experience includes nationally and internationally recognized projects such as Rock in Rio, Comic Con Experience, Biennials of the Book (RJ/SP), and Live Nation tours. Expertise in project management, executive production, logistics, cultural marketing, and interactive activations, with strong skills in negotiation and stakeholder management. Analytical and strategic mindset combined with creativity, leadership, assertive communication, and solution-oriented approach, transforming ideas into memorable experiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Producer
Fever
02.2023 - Current
- Led end-to-end event production management, from pre-production logistics and planning to on-site execution and post-event wrap-up across more than 20 cities throughout Brazil.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Collaborated with cross-functional teams to develop innovative event concepts and strategies.
- Managed project timelines and budgets, ensuring adherence to production schedules.
- Coordinated logistics for live events, including venue selection and vendor management.
- Analyzed audience feedback to refine future event programming and enhance engagement.
Executive Coordinator
ITB - Instituto Do Teatro Brasileiro
01.2024 - 08.2024
- Coordinated executive calendars, ensuring efficient scheduling and prioritization of meetings.
- Assisted in preparing meeting agendas and documentation for senior leadership discussions.
- Managed travel arrangements, optimizing logistics for cost-effectiveness and time efficiency.
- Streamlined communication between departments, enhancing information flow and collaboration.
- Maintained accurate records and files, ensuring compliance with organizational standards.
- Planned, promoted and facilitated special events and functions and oversaw post-event follow-up.
- Increased cost-efficiency by identifying areas for improvement and implementing budgetary controls where necessary for projects over 4M.
Head of Events
Senac São Paulo
06.2021 - 12.2023
- Management of the Events Team. Planning, organizing, executing, and evaluating small, medium, and large-scale events.
- Developed detailed event timelines to ensure timely execution of all activities.
- Coordinated event logistics, including venue selection and vendor management.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
Associate producer
Rock in Rio
01.2019 - 01.2023
- Oversaw store operations, including staff monitoring, inventory and display management, scheduling (breaks and shifts), and customer guidance and support.
- Managed and supervised staff teams in brand activations, including the first edition of The Town (Vivo). Responsibilities included team scheduling and training, public service supervision, booking and access control, and direct coordination with IT teams and technical operators, ensuring smooth operations, deadline compliance, and a high-quality audience experience.
- Managed schedules and communicated with stakeholders to streamline production workflows.
- Trained new team members on production protocols and event management systems.
- Supported producers in decision-making processes, contributing valuable insights from a diverse range of perspectives.
Box Office Supervisor, Customer Experience Specialist & Assistant Producer
Omelete & Co. | CCXP, Game XP, Big Festival e Campeonato Brasileiro de League of Legends
01.2017 - 01.2022
- Career Progression in Major Pop Culture and Gaming Events, advancing from Production Assistant to Head of Strategic Areas.
- Head of Activations and Special Areas: Led the Gaules booth (Big Festival) and the V.I.P. area at Cobalão, focusing on artist relations, meet & greet logistics, photo and autograph sessions, staff supervision, access control, and inventory management.
- Sales and Customer Experience Supervision: Managed teams at Game XP, including training, shift scheduling, box office operations (opening/closing), and inventory organization.
- SAC 2.0: Provided bilingual support (Portuguese/English) at CCXP, both on-site and digitally, ensuring personalized service and prompt resolution of issues.
- Talent Sessions Logistics: Oversaw photo and autograph sessions, managed access to event spaces and backstage, and supported producers in operational execution at CCXP.
- Production Assistance: Supported logistics, credentialing, and box office operations at CCXP (2017/2018) and Game XP (2018), building extensive experience in large-scale event management.
Customer Experience Manager
Kuba
06.2020 - 05.2021
- Customer service and multichannel support (phone, email, chat, and social media).
- Collaborated with cross-functional teams to streamline communication and resolve customer issues efficiently.
- Developed and implemented customer feedback systems to enhance service delivery and satisfaction.
- Analyzed customer data to identify trends and improve overall experience strategies.
Education
MBA - Cultural Management
Senac São Paulo
Bachelor's Degree - Cultural Production
Instituto Federal do Rio de Janeiro
Skills
- Event planning
- Project management
- Production scheduling
- Relationship building
- Teamwork and collaboration
- Live event production
- Scheduling and timelines
- Staff supervision
- Organizational development
- Partnership development
- Performance analysis
- Budget management
Certification
- Cultural Agents Training / Education Mediators for Heritage | Federal University of Ceará
- Branding / Email Marketing / Social Media Management / Copywriting | Rock Content
LANGUAGES & CERTIFICATIONS
Portuguese — Native
English — Advanced
Spanish — Basic
Timeline
Executive Coordinator
ITB - Instituto Do Teatro Brasileiro
01.2024 - 08.2024
Producer
Fever
02.2023 - Current
Head of Events
Senac São Paulo
06.2021 - 12.2023
Customer Experience Manager
Kuba
06.2020 - 05.2021
Associate producer
Rock in Rio
01.2019 - 01.2023
Box Office Supervisor, Customer Experience Specialist & Assistant Producer
Omelete & Co. | CCXP, Game XP, Big Festival e Campeonato Brasileiro de League of Legends
01.2017 - 01.2022
Bachelor's Degree - Cultural Production
Instituto Federal do Rio de Janeiro
MBA - Cultural Management
Senac São Paulo