Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Lorena Antunes

Lorena Antunes

Medical Leader
Vinhedo,SP

Summary

Results-driven Medical Director with 13+ years in pharma. Expertise in Pediatric Intensive Care, Rare Diseases, Pulmonology, and Healthcare Management. Proven track record in product launches, clinical trials, scientific collaboration, stakeholder engagement, global medical partnerships and cross-functional leadership. Passionate about improving patient outcomes.

Overview

29
29
years of professional experience

Work History

Medical Affairs Director Brazil

Procter & Gamble Health
São Paulo
01.2023 - Current
  • Spearheading the development and execution of innovative medical strategies, aligned with global and regional priorities for the franchises of Nerve Care, Digestive, Pain Relief, Vitamins, and Digestive Wellness, I could lead and implement innovative models of CME, KOL engagement, and new strategies for medical residents.
  • Strong partnerships with cross-functional teams, including Marketing, Regulatory Affairs, Sales, I implemented new training models for Salesforce to maximize the effectiveness and optimize outcomes for the country and the stakeholders collaboration.
  • I promoted a strong improvement in Medical and marketing Compliance with focus on HCPs relationships.
  • Global Medical collaboration, facilitating scientific partnerships and research collaborations with different teams for RWE and IIS.
  • Build KOL and Stakeholder Engagement, fostering Scientific Exchange.
  • Strategic input into CME - continued medical education and communication materials, including conference symposia and medical congresses.
  • Build Patient Journey and integrate it for patient centricity, to guide the strategy in the field and in HCPs communication.
  • I actively contribute to the Local and Regional Governance Boards to shape strategic direction, always 'doing the right thing'.
  • I implemented different kind of scientific interactions and a new strategy in medical specialists that increased the business results and market share of P&G products.

Head of MSL Brazil

Chiesi Pharmaceutical
São Paulo
05.2021 - 01.2023
  • Managed MSL Teams in three therapeutic areas: Respiratory, Rare Diseases, and Specialty Care.
  • Developed and implemented strategic medical plans to drive business objectives across Brazil, leading in the field the strategy for Triple Therapy reimbursement for COPD.
  • Founded and led the Global MSL Community, coordinating global MSL activities and ensuring alignment across all countries.
  • I implemented a project for insights gathering and customer experience for MSLs, brand, and market access.
  • Nominated by MSL Society as one of the four finalists for 'MSL Manager of the Year Outside the U.S.' in 2022.
  • My successful strategy in the field led the company to double number of MSLs in the country.

Medical Manager

Viver Centro de Desospitalização Humana
Campinas
08.2019 - 05.2020
  • Management of the clinical team (medical).
  • Coordinated Rare Disease's diagnosis.
  • Coordination of the infusion center.

Medical Science Liaison

Boehringer Ingelheim
São Paulo
08.2014 - 08.2019
  • Cultivated strong relationships with HCPs, researchers, and academic institutions to drive innovation in Rare Diseases, Pulmonology, and Special Care.
  • Led the successful launch of OFEV, including IPF awareness campaigns, clinical trial promotions, preceptorships for HCPs, salesforce trainings, and HCP communications.
  • Increased scientific collaborations with local and global KOLs for Interstitial Lung Diseases (ILD).
  • Delivered KOL Mappings for different specialties, KOL's and Medical Societies Engagement plans.
  • Leveraged scientific expertise and field experience to optimize medical strategies for respiratory products (asthma, COPD, IPF).
  • Provided valuable scientific insights and intelligence to internal stakeholders.
  • Supported pharmacovigilance and implemented '4 hands treatment', helping HCPs to manage adverse events together with the MSLs, to help the adherence and continuation of patient's treatments with nintedanib.

Pediatric Intensivist

National Institute of Orthopedics-INTO
Rio De Janeiro
01.2008 - 01.2016
  • Individualized care plans based on patient requirements.
  • Special emphasis on pediatric pain management.
  • Including the family as an integral part of their child's care team.

Medical Affairs Manager

EMS Pharma
São Paulo
01.2013 - 01.2014
  • Product Launch and Management: Successfully launched multiple products, including Brasart BCC, Neutrofer Prev, Poli, Rusovas, and Vazy.
  • Strategic Planning: Developed and implemented strategic plans for both registered and pre-launch products.
  • Clinical Operations: Organized and supported international and national clinical trials and advisory board meetings.
  • Cross-functional Collaboration: Collaborated with various departments, including Pharmacovigilance, Regulatory Affairs, Marketing, Legal, Market Access, and Sales.
  • Portfolio Development: Evaluated new molecules and potential partnerships for new products.

Home Care Medical Manager

PRONEP SP
São Paulo
01.2012 - 01.2013
  • Supervise, direct, and assess patient care (almost 300 patients).
  • Communication with physicians and patients families.
  • Maintain client charts, and documentation for health care operators.
  • Clinical patient care.
  • Supervision of field staff (medical, pharmaceutical, physiotherapist, and speech therapists teams).

Auxiliary Teacher

SUAM UNIVERSITY
Rio De Janeiro
01.1996 - 01.2001
  • Assistant Professor - Cardiology and Pulmonology.

Education

C- Level Education - Leadership And Management

FGV - Fundação Getúlio Vargas Business School, São Paulo
06.2023

Medical Affairs Uplifting Skills -

School of Medical Affairs, Europe
11.2022

Post-graduation - Healthcare Management

Albert Einstein Hospital, São Paulo
01.2021

MBA - Executive Coaching And Sustainable Leadership

Unyleia
01.2016

Master Coach - Coaching, Personal and Professional Coaching and Business and Executive coaching, Leader Coach and Master Coaching

Brazilian Institute of Coaching
01.2012

Medical Residence - Pediatrics

UERJ - Rio De Janeiro University, Rio De Janeiro
02.1994

Specialist Title - Pediatric Intensive Care

AMIB - Brazilian Intensive Medicine Association
01.1994

Specialist Title - Pediatrics

Brazilian Pediatric Society
01.1994

Graduation - Medicine

Medical School Souza Marques School of Medicine
01.1991

Skills

  • Leadership
  • People Management and Coaching
  • Innovation
  • Issue and conflict resolution
  • Team building and Field Work
  • Solid Medical and Scientific Knowledge
  • Strategy in Medical Affairs
  • Insights Gathering & Market Access Strategy

Languages

Portuguese
Proficient (C2)
C2
English
Advanced (C1)
C1
Spanish
Intermediate (B1)
B1

References

  • Dr. Marcos Nascimento, drmarcmd@gmail.com, +55418818-0916
  • Dr. Otávio Alabarse, MD, alabarse@usp.com.br, +551999166-6113

Timeline

Medical Affairs Director Brazil - Procter & Gamble Health
01.2023 - Current
Head of MSL Brazil - Chiesi Pharmaceutical
05.2021 - 01.2023
Medical Manager - Viver Centro de Desospitalização Humana
08.2019 - 05.2020
Medical Science Liaison - Boehringer Ingelheim
08.2014 - 08.2019
Medical Affairs Manager - EMS Pharma
01.2013 - 01.2014
Home Care Medical Manager - PRONEP SP
01.2012 - 01.2013
Pediatric Intensivist - National Institute of Orthopedics-INTO
01.2008 - 01.2016
Auxiliary Teacher - SUAM UNIVERSITY
01.1996 - 01.2001
FGV - Fundação Getúlio Vargas Business School - C- Level Education, Leadership And Management
School of Medical Affairs - Medical Affairs Uplifting Skills,
Albert Einstein Hospital - Post-graduation, Healthcare Management
Unyleia - MBA, Executive Coaching And Sustainable Leadership
Brazilian Institute of Coaching - Master Coach, Coaching, Personal and Professional Coaching and Business and Executive coaching, Leader Coach and Master Coaching
UERJ - Rio De Janeiro University - Medical Residence, Pediatrics
AMIB - Brazilian Intensive Medicine Association - Specialist Title, Pediatric Intensive Care
Brazilian Pediatric Society - Specialist Title, Pediatrics
Medical School Souza Marques School of Medicine - Graduation, Medicine

Similar Profiles

CREATE PROFILE
Lorena AntunesMedical Leader