Luís Dente

• Lead the Ice Cream Business in Brazil (> R$ 1 Bn Sales) with a multifunctional team of ~800 employees of Manufacturing, HR, Supply Chain, R&D, Legal, Sales and Marketing.
• Responsible for the P&L, local strategy crafting and execute in Ice Cream Market with iconic brands such as Kibon, Magnum, Tablito, Chicabon, Ben & Jerry's.
• Led successful turnaround efforts to recover and stablish a new level of Profitability and EBITDA.
• Optimized supply chain operations and new Go to Market Strategies for reduced costs and increased efficiency.
• Created a positive work culture, resulting in increased employee satisfaction and recover #proudtobeKibon
• Portfolio and Marketing Revamp, reinforcing Brand power reigniting ADV Campaigns focused on Brand Experience, creating new Best sellers skus (Nutablito and New Monobites)

• Sales | Trade Marketing | Digital Transformation Leadership for Kibon Brasil
• Leadership of Sales Teams to recover (post covid times) and maximize revenue potential moving to a double digit growth traction
• Lead a New and Transformational revenue stream creating a D2C platform with > 800 last mile delivery stores
• Lead a Transformational Sales Restructuring, crafting new sales structure and roles, developing new leadership team, implementing a new CRM model with Salesforce and digitalization of sales with Apps and Chatbots. Overheads costs reduction by + ~400 Bps bottom line profitability
• Reignite Distributors developing a better cost-efficient model to grow

• Responsible for a new Business Model: Compra Food Service Marketplace to integrate food service operators, restaurants, OOH stores direct to Food Companies
• Lead the internal Start Up Scaling up from zero to GMV R$ ~50Mn, streamlining processes, implementing Agile, developing B2B Digital Marketing Structure and capabilities.
• Build and Implement a Strategic Plan to roll out Marketplace to > 50 Food companies
• Develop the New Business Model Plan to leverage teh marketplace via Strategic Partnerships and Spin off Model

• Responsible for Sales | Trade Marketing | Marketing B2B | Professional Chefs | Digital Transformation of Foodservice Business Unit with ˜R$ 500 Mn sales and 60-plus employees
• Lead a Radical Transformational Agenda due to Covid impact in Foodservice business :

- Sales Restructuring with Salesforce CRM implementation and other digital platforms, Complete Redesign of Sales Structure allowing OVH reduction of ~500 bps positive impact in bottom line.

- Team Energy | Mental Health | Keeping engagement to accelerate changes and hard decisions

• Lead the Unilever Brasil Performance in the short term, improving S&OP processes, P&L projection and Monthly | Quarterly Closure of all Business Units
• Lead a multifunctional team with Supply Chain and Finance to assure Monthly basis results of all Business units
• Lead ZBB Model in Brand | Marketing Investments wirth a positive impact of double digit Million Euros to convert in Performance and New transformation investments
• Managed Pricing and Promotional resources effectively by developing budgets, monitoring expenditures, and implementing cost-saving measures where appropriate.
• Developed and executed strategic plans for increased efficiency, resulting in better resource allocation and improved outcomes.
• Drove process improvements through thorough analysis of operational inefficiencies leading to streamlined workflows and reduced waste.

• From 2012 to 2018 I was Head of Customer Development | Trade Marketing for all of Unilever BUs
• Develop and Lead the RTM Strategy to BU | Category, deciding Trade investments allocations, KPIs to execute, channels and sales structures to be developed with Marketshare | ROI mindset
• Lead insightful Key Trade and Sales shows, inspiring and engaging Sales teams and Customers to implement and execute Unilever Category Strategies.
• Negotiated favorable terms with vendors for display materials and promotional items, reducing costs and improving return on investment.
• Collaborated with sales teams to create effective sales tools and materials, driving increased revenue generation.
• Established robust metrics tracking systems to monitor the performance of trade marketing initiatives, enabling data-driven decision making and continuous improvement efforts.
• Big Achievements : Homecare Marketshare record, Launch of new categories (Babycare, Stain Removal, Cleaners), NRM Succesfull Strategies to Home Care and Deodorants, New Brands (CIF, Bed Head, Nexxus, Rexona Clinical, Simple)