Luisa Dalcin
Brasília
Summary
Motivated and results-focused professional with experience in the B2B technology industry and real estate sector. Proven track record in coordinating sales operations, enhancing customer experience initiatives, and creating effective content. Strong ability to develop successful strategies and execute creative solutions. Skilled in time management, problem-solving, and attention to detail. Passionate about improving technical knowledge by keeping up with new technologies, tools, and trends.
Overview
12
12
years of professional experience
Work History
Marketing Coordinator
SNEWS Broadcast Solutions
05.2022 - Current
- Directed planning and execution of company’s participation in 5+ national and international trade shows, increasing brand visibility by 30%.
- Crafted targeted marketing strategies by analyzing market trends and competitor activities, enhancing campaign effectiveness by 20%.
- Supervised a team of 3, successfully launching 5 major campaigns that aligned with company objectives, boosting team productivity by 25%.
- Coordinated cross-functional design and content creation, producing 20+ marketing materials that increased customer engagement by 15%.
- Strategized and coordinated SNEWS’s presence at 8 industry events, resulting in 10 new strategic partnerships and a 25% increase in leads.
- Implemented lead generation strategies through email marketing and online ads, resulting in a 15% increase in qualified leads within 6 months.
- Analyzed marketing campaign performance using key metrics, leading to a 20% improvement in campaign ROI.
- Established 5 strategic partnerships within the broadcasting sector, enhancing co-marketing efforts and expanding market reach.
- Managed the marketing budget, optimizing resource allocation to maximize ROI.
- Conducted competitive analysis and collaborated with sales/support teams, improving customer satisfaction scores by 20%.
Marketing Analyst
Emplavi
02.2020 - 03.2022
- Contributed to the successful launch of over 10 real estate projects in Brasília.
- Acted as a liaison between the marketing team and senior management, reporting directly to the Marketing Manager and Board of Directors.
- Operationalized daily marketing activities, ensuring the implementation and maintenance of institutional and launch campaigns.
- Coordinated internal (assistant and designer) and external (vendors) teams to meet goals and deadlines.
- Developed strategic content for the institutional blog and social media.
- Organized and coordinated events in sales centers, strengthening Emplavi's local presence.
- Conducted periodic audits to ensure the proper application of brand assets and maintained quality standards.
- Conducted satisfaction surveys and used data to inform product and marketing strategies.
- Managed marketing budgets and monitored ROI for campaigns and events.
Graphic Designer
Voetur
12.2019 - 01.2020
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Brand Manager
Portobello Shop
08.2012 - 09.2018
- Conducted market and competition analysis, providing strategic insights.
- Negotiated with advertising agencies and PR firms to optimize brand presence.
- Developed and executed content strategies for social media platforms.
- Planned and organized events, strengthening relationships with clients and partners.
- Managed CRM systems and conducted satisfaction surveys to adjust strategies and improve customer experience.
- Managed marketing expenses to ensure efficient resource use and maximize ROI.
- Provided strategic support and training to the sales team, aligning them with marketing initiatives.
Education
Postgraduate Lato Sensu - Specialization - UX/UI Design
EBAC
São Paulo, Brazil06.2023
MBA - Marketing
ESPM
São Paulo, Sao Paulo, Brazil12.2017
Bachelor of Communications - Public Relations, Advertising, And Applied Communication
IESB
Brasília, Federal District, Brazil12.2012
Skills
- Event Planning
- Teamwork and Collaboration
- Detail Oriented
- Branding
- CRM Management
- Content Development
- Planning and Coordinating
- Visual Communication
Languages
English
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
Timeline
Marketing Coordinator
SNEWS Broadcast Solutions
05.2022 - Current
Marketing Analyst
Emplavi
02.2020 - 03.2022
Graphic Designer
Voetur
12.2019 - 01.2020
Brand Manager
Portobello Shop
08.2012 - 09.2018
Postgraduate Lato Sensu - Specialization - UX/UI Design
EBAC
MBA - Marketing
ESPM
Bachelor of Communications - Public Relations, Advertising, And Applied Communication
IESB
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