Luiza Ferreira
Stockholm
Summary
Dynamic Senior Account Executive with a proven track record in strategic sales and complex negotiations. Consistent with achieving and overachieving quota. Expert in cross-functional collaboration, driving revenue growth, and mentoring teams. Achieved significant enterprise client acquisition while executing data-driven strategies to enhance market reach and exceed sales targets.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Mentimeter
Stockholm
01.2024 - Current
- Close new Enterprise logos from prospecting together SDRs, establishing relationships with C-level Executives, negotiating and customising solutions
- Develop and execute strategic sales plans to drive revenue growth and expand market reach
- Manage complex sales negotiations, including due diligence, tenders, and compliance processes
- Collaborate cross-functionally with Product, Marketing, and Customer Success teams to enhance customer acquisition experience
- Lead by example in achieving and exceeding sales targets, contributing to the scalability and growth of Mentimeter’s go to market sales strategy
- Act as a role model and mentor, supporting junior team members through onboarding, training, and coaching to drive team performance
Account Executive
Mentimeter
Stockholm
09.2019 - Current
- Spearheaded sales strategies for enterprise clients, driving value based solutions and seeking upselling opportunities
- Owned and lea high-level discussions with strategic customers, aligning their business goals with Mentimeter solutions
- Collaborated with cross-functional teams to deliver personalized, scalable offerings for enterprise clients
- Proactively managed and grew pipeline
Account Manager
Berlitz
Stockholm
10.2017 - 08.2019
- Managed a large number of accounts and delivered customised courses for some of Sweden's largest companies
- Owned the full sales cycle from prospecting, F2F events & meetings, negotiation and contract handling
- Worked closed with marketing with initiatives to broaden customer base and expand existing business
Corporate Events Manager
Nobis Hotel
Stockholm
04.2013 - 08.2017
- Led the planning and execution of high-profile corporate meetings and events, ensuring seamless experiences
- Supervised events close together with the Food & Beverage Team
- Managed stakeholder expectations, coordinated event logistics, and streamlined operational workflows
Reservation Sales Agent
Scandic Hotel
Stockholm
02.2016 - 07.2017
- Managed individual and group reservations, ensuring seamless booking experiences and customer satisfaction
- Utilized Opera and other booking systems to process reservations, handle inquiries, and optimize occupancy rates
- Negotiated and prepared group contracts, customized offers, and upsell opportunities to maximize revenue
Sales Advisor
Inditex Group
Dublin
02.2009 - 11.2011
- Managed point-of-sale transactions, cash handling, and daily reconciliation to maintain accurate financial records.
- Supported inventory control by conducting stock replenishments, merchandise displays, and sales floor organization to optimize sales.
- Collaborated with the team to meet and exceed sales targets, contributing to the store's overall performance
Education
Travel Agent -
Travel Education Center
Stockholm, Sweden05.2016
Hotel & Tourism -
Universidade De Fortaleza
Brazil12.2007
Skills
- Strategic sales & account management
- Complex negotiation
- Cross-functional collaboration
- Team leadership
- Data driven approaching & strategy making
- Business plan execution
References
Available on request
Courses And Internships
- Corkscrew Experienceship - Exeter, England. Developed business ideas together with other young entrepreneurs.
- Marketing and Communication Agent, Brazil Vibes Travel Agency - São Paulo, Brazil. Promoted a new travel agency by taking responsibility over social media, implementing the website and increasing potential partnerships.
Accomplishments
- Account Executive of the year (2024) at Mentimeter - an award recognizing the Account Executive who brought in the highest ARR for the year
Languages
Portuguese
First Language
English
Proficient (C2)
C2
Swedish
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Software
- Salesforce
- Salesloft
- Looker/Metabase
- Notion
- Office 365
Certification
- Enterprise Sales School - Pavillion
References
References available upon request.
Timeline
Senior Account Executive
Mentimeter
01.2024 - Current
Account Executive
Mentimeter
09.2019 - Current
Account Manager
Berlitz
10.2017 - 08.2019
Reservation Sales Agent
Scandic Hotel
02.2016 - 07.2017
Corporate Events Manager
Nobis Hotel
04.2013 - 08.2017
Sales Advisor
Inditex Group
02.2009 - 11.2011
Travel Agent -
Travel Education Center
Hotel & Tourism -
Universidade De Fortaleza
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