Luke Campisano
Tampa
Summary
Ambitious industry professional with expertise in media buying and digital marketing. Achieved an average of 15x ROAS through targeted ad campaigns while managing a creative team. Strong in client relationship development, driving increased visibility and engagement across social media platforms.
Overview
3
3
years of professional experience
Work History
Senior Social Media Coordinator/Media Buyer
Sexton & Company Marketing Solutions
Lithia
12.2024 - Current
- Crafts and implements campaigns that have returned, on average, 15x ROAS.
- Designed ad campaigns with graphics, copy, and artwork for multiple clients, enhancing their brand visibility.
- Supports social media marketing and targeted strategy development on diverse platforms.
- Compiled analytical reports tracking trends and performance of marketing efforts across assigned platforms, informing strategic decisions.
- Cultivated strong client relationships, driving satisfaction and fostering long-term partnerships.
- Manages own department consisting of junior reports, graphic designers and video editors.
Digital Marketing Specialist
Sexton & Company Marketing Solutions
Lithia
06.2023 - 12.2024
- Developed content and key funnel marketing that increased target audience reach and generated unique visitors on various social platforms.
- Promoted social messaging across digital channels, ensuring placement, relevance, and quality of communications for campaigns.
- Updated content on current social media topics, enhancing engagement and increasing social followers.
- Collaborated with cross-functional teams to align content with brand guidelines, providing grammar, editing, and marketing support.
Social Media Committee, Chair and Member
University of Tampa Lambda Chi Alpha Fraternity
Education
Bachelor of Arts - Advertising and Public Relations
University of Tampa
Tampa05-2023
Skills
- Digital Marketing
- Brand & Content Development
- Content Strategy
- Promotional Campaigns
- Marketing Analytics
- Data Analysis
- Meta Ads Manager
- Meta Business Suite
- AI Marketing Tools
- Social Media Tools
- YouTube
- TikTok
- Account Management
- Client Relations
- Teamwork & Problem Solving
- Communication Skills
- Canva
- UpClick
Social Media Platforms
- YouTube
- TikTok
Core Expertise
- Brand & Content Development
- Digital Marketing
- Marketing Analytics
- Communication Skills
- Client Relations
- Data Analysis
- Promotional Campaigns
- Teamwork & Problem Solving
- Account Management
- Creative Thinking
Timeline
Senior Social Media Coordinator/Media Buyer
Sexton & Company Marketing Solutions
12.2024 - Current
Digital Marketing Specialist
Sexton & Company Marketing Solutions
06.2023 - 12.2024
Social Media Committee, Chair and Member
University of Tampa Lambda Chi Alpha Fraternity
Bachelor of Arts - Advertising and Public Relations
University of Tampa