Luma Souza

• Led the development and implementation of the 3P marketplace from scratch, onboarding 40+ national and international brands, and achieving 200% growth in the women's fashion category.
• Built key vendor relationships, optimizing performance through educational initiatives and data-driven strategies.
• Managed cross-functional projects with marketing, tech, and operations teams to streamline processes and drive platform performance.
• Reported directly to directors, delivering insights and recommendations for business growth and process improvements.
• Played a key role in scaling the marketplace for future international expansion, adapting operations for global markets.

Achievements:

• Successfully launched the 3P marketplace, growing Privalia's presence in key categories.
• Achieved 200% growth in the women's fashion category and improved operational KPIs.

• Spearheaded the development and expansion of new marketplace channels, leading to a 120% increase in sales within 5 months.
• Played a critical role in enhancing the profitability of 5 million products across 40+ categories by 40%.
• Managed cross-departmental projects, improving operational efficiency and implementing CRM and SEO strategies to boost visibility.
• Reported directly to C-Level executives, providing strategic project updates and insights for continuous growth.
• Led contract negotiations with top Brazilian retailers, further expanding marketplace presence.

Achievements:

• Increased marketplace profitability by 40% through project management and strategic promotional campaigns.
• Developed new marketplace channels that drove significant revenue growth.

• Managed and optimized key accounts, playing a key role in the integration of Olist with Magalu, and positioning it as a top seller.
• Directed large-scale promotional projects, including Black Friday operations, where 15,000 units were sold in 3 hours.
• Reported to senior leadership, presenting project outcomes and growth opportunities for key accounts.

Achievements:

• Led successful Black Friday project operations, driving high sales volume in a short period.
• Implemented data-driven process improvements, increasing platform efficiency by 145%.

• Led the development of operational strategies and managed a team of 40 employees, focusing on improving store operations and customer service.
• Reported directly to directors;
• Implemented customer service projects that significantly enhanced the shopping experience and increased conversion rates.

Achievements:

• Built and developed a new operational structure from scratch, improving store performance and customer experience.
• Introduced a fitting room assistance button, resulting in a 70% increase in conversion rates.
• Successfully trained over 15,000 employees within 5 months, standardizing customer service excellence across the organization.

• Completed strategic job rotations, gaining experience in commercial, operations, and distribution areas.
• Led small-scale projects focused on sales and visual merchandising, consistently surpassing sales targets.

Achievements:

• Recognized as the 'Best Trainee of the Year' for outstanding project contributions.
• Led store layout and sales initiatives, driving revenue growth.