Marcelle Lipman

Discover opportunities to suggest financial product improvements across the business

• Define product strategy and roadmap in alignment with user needs across all business units
• Design experiments for deliverables to inform product decisions and positioning
• Leadership of product development through all stages from concept to launch with cross-functional teams (engineering, design, data, etc.)
• Prioritize initiatives and enhancements based on a deep understanding of customer needs (internal, drivers, merchants, buyers) and data analysis
• Define and track key product metrics based on data insights to measure success

Achievements:

• R$3,5 Bi impact of financial integration thorough product implementation.
• Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.

• Strategic vision for product decisions of +16 countries
• Define, prioritize, and communicate short and long-term product goals based on customers' and partners' pains aligned with company's vision and strategy, OKRs /KPIs, and roadmap-building
• Conducting discovery, understanding of customer's behavior, mapping, and constant research on product along with product research and team
• Building, driving, and owning product from scratch, from conception to launch, with key local and global stakeholders
• Led cross-functional teams for successful product launches, resulting in increased market share.
• Mentored junior Product Managers in effective project management techniques and industry best practices.

Achievements:

• Support on marketplace rollout for +19 countries and key new partners: GPA, BRF, Nestlé, PepsiCo, and others
• Increased cart-checkout conversion by identifying customer needs and developing innovative product features.

• Managing agile product development with the multidisciplinary team for delivery conciliation and internal self-service solutions to enhance the customer experience
• Define and communicate product vision, squad's OKR / KPIs, and product roadmap
• Conducting discovery, and prioritizing opportunities and solutions aligned with companies' strategy and users' needs value proposal from back to front-end challenges

Achievements:

• 50% reduction in product operation cost of conciliation attendance by integrated solution with commercial and support payment APIs.

• Digital transformation project of risk management area by developing data-integrated BI platform (Agile Project)
• Innovation Ambassador of agile practices
• Optimization/Automatization of integrated process with local and global stakeholders, and products' mentor
• Product Owner in Agile EGP's program

Achievements:

• Presenting pricing platform developed at the company's innovation award.
• Improved decision-making by providing senior management with timely and accurate risk reporting.

• Improve outcomes in midsize and large enterprises through opportunity analysis, indicator tracking system, and action plan structuring
• Revenue increase from developing integrated platform of business, financial, and operations areas via Power BI/Analytics of multinational company of logistics segment
• PMO in Vale priority project with implementation of MEPCP indicators and methodology
• Implementation initiative for SCRUM and KANBAN methodologies and integrated strategic plan structuring with various interfaces and maintainers.

Achievements:

• Developed innovative strategies for clients, resulting in increased revenue and business growth.