Marcelo Luppe

Highly qualified professional with almost 30 years of experience in Strategic Sales Planning and New Business Development, with a broad vision of regional and global markets and leadership of high performance teams in national and multinational companies in the technology, automotive and semiconductor segments.

Expertise in developing new markets and negotiating strategic plans in the commercial area allied to corporate strategy, by building agile executable plans in order to create tactics for market expansion, and with a broad perspective of conquering new regional and global markets by prospecting and developing partnerships and relationships with customers by meeting scope, deadlines and costs focused on results, allied to the leadership and transformation of multicultural teams.

Strong performance in the international market support for business expansion in the national territory, with extensive knowledge in sales and engineering, for business development, translating into several languages and strategies, the challenges and dynamics of the Brazilian market.

Leadership of people by performing profile analysis in the framing of functions, guidance for team development, conflict management, encouraging work actions with clear and objective goals and conducting feedbacks based on competency assessments.

Ability to develop successful strategies, macro perspective, comprehensive knowledge of new market trends by understanding the main business drivers, strong communication and persuasion skills, easy interaction with complex environments, and highly analytical profile when evaluating and following up on results indicators.

• Marketing Plan for international business expansion of the company's security division - Responsible for creating the strategy to act exclusively in the Brazilian market, with potential for South America, Mexico and Central America. Assembled the strategic plan for execution in 1 year and a half. As a result, in the third year he expanded business from US$2M in Brazil to US$25M, attracting clients in Mexico, Argentina, Colombia, Chile and Ecuador. It was recognized in the systematic and successful execution, with a model replicated by the company in Africa.
• National expansion planning through distribution channels - Responsible for the company's direct hiring plan, to improve performance. His performance included the creation of a hiring plan for 5 professionals, definition of area of operation, promotion of a new sales model by distributors, and team orientation to increase billing. As a result, the strategy allowed the company to recover the leadership of the distribution channels' Market Share, ensuring an increase of around 50% in one and a half years, with forecasts to continue with projections.
• Deployment of new technology for bank payment chips - Responsible for promoting the product, bringing to market the features that enable customers to use it in an easier way. Responsible for leading the implementation of the product, as well as the development of the commercial and technical support teams in the region. As a result, he leveraged the market share of less than 10% to more than 50%, expanding national sales to the LATAM market, making the product recognized as the best in the market. In the last 3 years, it started from a value of less than R$20M with a projection around R$60M, by the end of 2022

Robust Engineering - Qualiplus - 1997

Problem Analysis and Decision Making - Kepner-Tregoe - 1998

Statistical Engineering - Shainin Consultants - 1999

Target Accounting Selling - Target Accounting Selling Group Limited - 2000

Situational Leadership - Brimberg Associates - 2007

Leader of the Future - Crescimentum - 2010

Antitrust Law Training - Infineon Technologies - 2012

Business Conduct Guidelines - Infineon Technologies - 2013

Information Security - Infineon Technologies - 2013

Data Protection - Infineon Technologies - 2014

Corruption Prevention - Infineon Technologies - 2015

Export Control Basics - Infineon Technologies - 2016

MPC56XX - Power Architecture para Aplicações Automotivas

Freescale Semiconductors Inc. · February 25th, 2010

Remote Keyless Entry para aplicação em Unidades de Controle de Bordo de veículos

Editora Saber Eletrônica · July 2th, 2008

Body Control Module (BCM)

Freescale Semiconductors, Inc. · August 1st, 1999

Europe, USA and Canada - Trips to visit company headquarters (2000 - Present)
Latin America (Mexico, Colombia, Ecuador, Chile and Argentina) - New Business Development (2010 - Current)