Maria Augusta Whitaker Lima Silva
Campinas,SP
Overview
6
6
years of professional experience
Work History
Email Marketing Specialist
Motorola (A Lenovo Company)
06.2022 - Current
- Development of email and push digital marketing campaigns and focal point for EMEA region (+23 countries)
- Increased 26% YoY revenue
- Hard skills in CSS, HTML, SQL and Salesforce Marketing Cloud. Knowledge in Adobe Dreamweaver
- Images design in Photoshop
- Attending weekly global team meetings
- Interactive e-mail contents (Dot.vu)
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Collaborated with creative teams to develop high-quality visuals for effective email promotions.
- Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
- Stayed abreast of industry best practices for email design, content creation, audience segmentation, analytics reporting, among others.
- Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
- Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
- Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
Email Marketing Analyst
Motorola (A Lenovo Company)
08.2021 - 06.2022
- Build Digital Marketing campaigns (Email and Push) for all EMEA Countries (22 countries)
- Develop responsive HTML email messages in Salesforce Marketing Cloud from received global creative files - Test all messages for all email providers to ensure the render creative and links are working well
- Develop push notifications from received global creative files, test in the smartphones and deliver to the right public at the right time
- Attend weekly CRM strategy and campaign planning meetings, providing valuable feedback to stakeholders
- Build in SQL effective target audiences and segments for every Email and Push message focused on give back engagement and revenue performance to Motorola ecommerce
- Perform A/B tests on on email campaigns and report and analyze the results
- Build workflows and new projects in Salesforce for post purchase customer journeys
- Understanding of one-time, recurring, triggered and dynamic email marketing campaigns
- Create new projects and recurring marketing campaigns build as 100% dynamic HTML emails
- Delivered revenue YoY growth 35% by developing EMEA Marketing campaigns including E-mail, Push, Consumer Journeys and Registration Campaigns.
- Managed multiple simultaneous email campaigns from start to finish.
- Strategized and implemented email personalization and dynamic content.
Email Marketing Analyst
Manpower - Motorola (A Lenovo Company)
02.2021 - 08.2021
- Build Digital Marketing campaigns (Email and Push) for LATAM Countries (Argentina, Chile, Colombia, Mexico and Peru)
- Develop responsive HTML email messages in Salesforce Marketing Cloud from received global creative files - Test all messages for all email providers to ensure the render creative and links are working well
- Develop push notifications from received global creative files, test in the smartphones and deliver to the right public at the right time
- Attend weekly CRM strategy and campaign planning meetings, providing valuable feedback to stakeholders
- Launch the campaigns (Email and Push) to the public segmented at the defined time and schedule the campaigns when necessary
- Build in SQL effective target audiences and segments for every Email and Push message focused on give back engagement and revenue performance to Motorola ecommerce
- Perform A/B tests on on email campaigns and report and analyze the results.
Internship Program
Honda Automoveis Do Brasil Ltda
01.2019 - 01.2020
- Automation of daily tasks
- Creation and development of a new monthly report with all IT project status that was presented for Mangers, SR Managers and Executive Director
- Acting in a large CRM project (Dealer Portal Modernization - DPM).
- Automatization and supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
Education
Master's Degree - Information Technology (Network Engineer)
Universidade Estadual De Campinas (UNICAMP)
Campinas, SP - Brazil12.2023
Bachelor's Degree - Computer Networking & Telecommunications Engineer
Universidade Estadual De Campinas (UNICAMP)
Campinas - SP, Brazil07.2020
Skills
- Adobe Photoshop and Dreamweaver
- SQL
- HTML and CSS Knowledge
- Salesforce Marketing Cloud
- Teamwork
- Email Campaign Management
- Email Strategy Development
- Lead nurturing
- A and B Testing
- Cross-Channel Marketing
- Analytical Thinking
- Project Management
Accomplishments
- Lenovo FY2122 MBG Team Excellence Award (05/2022)
- Green Belt Certificate (11/2015)
- Unicamp INOVA Challenge (02/2015 - 08/2015)
Languages
English
Portuguese
Timeline
Email Marketing Specialist
Motorola (A Lenovo Company)
06.2022 - Current
Email Marketing Analyst
Motorola (A Lenovo Company)
08.2021 - 06.2022
Email Marketing Analyst
Manpower - Motorola (A Lenovo Company)
02.2021 - 08.2021
Internship Program
Honda Automoveis Do Brasil Ltda
01.2019 - 01.2020
Master's Degree - Information Technology (Network Engineer)
Universidade Estadual De Campinas (UNICAMP)
Bachelor's Degree - Computer Networking & Telecommunications Engineer
Universidade Estadual De Campinas (UNICAMP)
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