Summary
Overview
Work History
Education
Skills
Additional Information
Coloring pictures, watching series, cooking
Timeline
Generic
Maria Luiza Ayari

Maria Luiza Ayari

Operational Analyst
Belo Horizonte

Summary

Dynamic Operational and Administrative Analyst with proven expertise in simple data modeling, workflow optimization, and project delivery. Excelled at Hotmart by enhancing marketing design and brand protection through strategic analysis and reporting. Skilled in time management and analytical skills, adept at driving process improvements and fostering client relationships. Achieved significant operational efficiencies across diverse teams.

Overview

8
8
years of professional experience
1
1
Language

Work History

Operational Analyst

Hotmart
05.2021 - 08.2024

Operational Analyst and BackOffice, focused on data collection and reporting on potential issues, flow changes, payment reversals, along with strategy and project development actions to optimize and improve marketing design and brand protection.

Operational Analyst

Maxmilhas
06.2018 - 03.2020

Backoffice Analyst and careful analysis of flights and data. Financial data analysis accompanied by monthly reports. Design of internal flow with front office flow. Monitoring all stages of the ticketing process on the website. Care with customer relationship management. Development of process improvements using Pipefy and Excel (sheets), frequent contact and relationship management with international clients, tone of voice, and conflict resolution.

Administrative Analyst

FNDE, Fundo Nacional De Desenvolvimento Da Educaçã
08.2016 - 04.2017

Performing administrative functions in the Human Resources department, Excel. Additionally, overseeing and monitoring municipalities across Brazil (cities informed by management) for urban improvements and projects. The activity involved tone of voice training, contact with the secretariats of all mapped cities, feedback, and presenting monthly reports on the progress of the projects.

Education

Bachelor of Arts - Social Media Management

Estácio De Sá
Belo Horizonte, Minas Gerais, Brazil
11.2025 - Current

Biomedicine

FUMEC
Belo Horizonte, Minas Gerais, Brazil

Skills

Proactivity in achieving goals and objectives Agility in problem-solving Time management Organization flow Reports and analysis Analytical skills Backoffice Excel and Sheets Creativity Tone of Voice Project planning and delivery

Decision support

Reporting skills

Data modeling

Workflow optimization

Analytical skills

Task prioritization

Time management

Organizational skills

Additional Information

Experience with systems such as BI, Zendesk, Pipefy, Sheets, and Excel.

Coloring pictures, watching series, cooking

Hobbies: Coloring drawings, watching series, cooking

Timeline

Bachelor of Arts - Social Media Management

Estácio De Sá
11.2025 - Current

Operational Analyst

Hotmart
05.2021 - 08.2024

Operational Analyst

Maxmilhas
06.2018 - 03.2020

Administrative Analyst

FNDE, Fundo Nacional De Desenvolvimento Da Educaçã
08.2016 - 04.2017

Biomedicine

FUMEC
Maria Luiza AyariOperational Analyst