Mariana De Almeida Bezerra Noto

• Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
• Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
• Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
• Analyzed third-party data and investigated new growth opportunities.

Implement the process of promoting Tylenol and Johnson´s Baby to the company's customers by conducting commercial activities and medical visits to various healthcare professionals. Support customers in executing commercial initiatives in pharmacies and points of sale to drive sales growth. Monitor product stock levels and point-of-sale inventory to ensure all demands are met. Maintain up-to-date product information (such as price, brand, and promotional materials) at points of sale. Carry out administrative tasks related to the company's operations, ensuring all information is current. Provide reports on the area of activity, updating key performance indicators and contributing to the commercial process.

Operationalize the process of promoting Genacol and Tanyx to the company's customers, performing commercial activities and medical visits to various health professionals. Provide support to customers in carrying out commercial actions in pharmacies/points of sale, aiming at increasing sales. Oversee the stock of products and points of sale, ensuring that demands are met. Keep product information (price, brand, harmonization, among others) at points of sale up to date. Perform administrative routines inherent to the scope of the company's activities, keeping the information up to date. Provide reports on the area of

activity, updating indicators and contributing to the commercial process.

Relationship and new business. Participation in themed events (Marketing Committees, People Management, Commercial Perspectives and Foreign Trade). Direct contact with the market in prospecting for new partners and associates. Strategic preparation of sales arguments, company and Amcham. Negotiating factors related to the entry of new associates. Mapping of new areas and company executives for use and relationship with Amcham. Sales Campaign, Goal Management and Financial Results. Organization of corporate events. Meetings with C-Level of large corporations. Experience in analyzing customer needs, developing partnerships aimed at taking advantage of business opportunities.

Engagement in market research projects focusing on primary and secondary research. Planning schedules and visiting territories to adequately collect information on consumer habits, products, shelves, and promotional information and marketing actions through field research in point-of-sale visits, targeting consumer goods and retail segments. Supporting teams at annual sales conventions in sales force training projects and real simulation of medical visits for companies such as Farmoquímica. Support functions include direct involvement in the logistics of conducting the training activity, for example. Supporting teams at annual sales conventions in sales force training projects and real simulation of medical visits for companies such as Farmoquímica. Support functions include direct involvement in the logistics of conducting the training activity, for example.

Commercial negotiation with service providers: customs brokers, freight forwarders, carriers, customs warehouses, etc. Responsible for monitoring the import of products manufactured in the USA, France, China, India and South Africa, following the process from invoicing at the origin to delivery at the Distribution Center. Executing exports, following the process from receipt of orders - EDI, invoicing, documentation, transportation and shipping.