Mariana Meinberg
Senior Marketing Executive
São Paulo, Sao Paulo,SP
Summary
Passionate about consumer behavior, technology, and innovation. Driven by the fast-paced transformation and consumer-oriented digital organizations. Creative and strategic mindset. Approach challenges pragmatically and tenaciously, always motivated to achieve results. 25 years of experience in advertising, marketing, CRM, digital, and project management. Honed skills as a self-motivated leader and team builder. Valuable expertise in project management, applying Agile techniques to drive successful outcomes. Active work and network in various LATAM countries developed deep understanding of the region's business landscape. Lived in Mexico to launch and expand local operations, bringing firsthand knowledge of the market's intricacies.
Overview
27
27
years of professional experience
1
1
Certification
3
3
Languages
Work History
Head of Retail Media
AMAZON ADS BR - INTERNATIONAL EXPANSION
09.2024 - Current
- As 2025 IAB Retail Media Committee President, established strong relationships with key stakeholders facilitating and exchanging insights to address industry challenges.
- Developed strong client relationships through consistent communication and exceptional customer service.
- Generated new business leads by creating compelling advertising proposals for prospective clients.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
Head of Agency Development
AMAZON ADS BR - INTERNATIONAL EXPANSION
02.2021 - 09.2024
- Established and strengthened partner relationships with key Agency Partners, ensuring support for program initiatives.
- Founder of Agency Team, hired, developed and managed 8 employees in Agency Team to enable Agency from a technical and commercial perspective.
- Presented progress reports to International Expansion executive leadership, sharing insights on performance metrics and growth indicators.
- Enhanced revenue generation by [Number]% by introducing Trade Agreements programs for 9 Holding Companies (WPP, OMG, IPG, Publicis, Havas, Dentsu, Accenture and others)
Media Buyer Account Director - LATAM
MAGNITE (former RUBICON PROJECT)
06.2018 - 01.2021
- Expanded revenue streams with the development of strategic partnerships with Media Buyers through Supply Side Platform (SSP) opportunities - Standard Display and Video IAB, DOOH, Audio & Streaming TV (CTV).
- Educated customers on programmatic space best practices like Supply Path Optimization (SPO), service features and functionalities.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
Business Development - LATAM
INMOBI (Indian Mobile-first Adtech Company)
09.2007 - 09.2011
- Built strong relationships with Publishers and Media buyers clients, leading to enhance mobile-first advertising results, customer satisfaction and repeat business (Uber LATAM).
Client Services Director
BORNLOGIC
10.2005 - 10.2011
- Collaborate with Facebook and Google to manage Advertiser support to executing and ensuring successful collaboration on digital projects as Advanced Partner.
- Managed team of >10 Account Managers across SP and RJ cities.
- Developed Facebook and Google marketing campaigns that resonated with clients (Movile, Skina - OLX), leading to higher conversion rates.
Sales and Relationship Manager
TRIGGIT
07.2013 - 06.2015
- Boosted sales revenue by hunting and cultivating strong client relationships and implementing effective remarketing strategies for retailers like Magazine Luiza, Netshoes, Mercado Livre and others.
- Built and maintained relationships with Ad Sales Facebook Brazil team to consistent delivery of high-quality products and services to Advertisers.
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations, reporting to US CFO.
Operation Director
ONE DIGITAL AGENCY
04.2016 - 10.2016
- Provided strategic oversight on major projects ensuring timely completion within budget constraints.
- Lead Project Manager, front-end and back-end developer team in best practices to managed daily operations, ensuring timely delivery of high-quality digital projects to Agency clients (Bradesco, Nextel and others).
- Collaborated with executive leadership on strategic planning initiatives and implemented internal cross-team mechanism to drive business growth.
General Manager Brazil & Mexico
FOR RESULTS AGENCY
03.2005 - 09.2007
- Built strong relationships with Brazil and Mexico Nokia Channel Managers, to develop and execute trade marketing campaigns to increase smartphone sales. Moved for 2 years residence in Mexico.
- Managed 3rd party back-office providers to successful launch Mexico Agency billing entity agency branch.
- Collaborated with Agency Founders to lead Brazil Agency cross functional team to delivered established goals and objectives.
Account Director
ABBUD COMUNICAÇÕES REAL STATE AGENCY
04.2002 - 03.2005
- Expanded revenue streams with the development of Real State launch Campaigns for Inpar, Redevco, Bueno Netto and Via Empreendimentos as well as Real State brokers like Lopes and Abyara.
Branding Internship Trainer
AMERICA ONLINE - AOL
09.2000 - 12.2001
Internet Intern Trainer
CARTÃO UNIBANCO
03.2000 - 09.2000
Media Intern Trainer
GRUPO BANDEIRANTES DE RÁDIO E TELEVISÃO
06.1998 - 12.1998
Education
Bachelor of Arts - Social Communication
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING
Sao Paulo, Brazil 1997.01 - 2001.01
MBA - Business
FUNDAÇÃO GETÚLIO VARGAS - CEAG
Sao Paulo, Brazil 2003.01 - 2007.01
Skills
- Business Development
- Team leadership
- Revenue Growth Strategy
- Retail Media Expertise
- Digital / Programmatic in-depth knowledge
- Industry Speaker
- Cross-functional team management
- Training & Development
- Project Management
- Operational Efficiency
- Partnership development
- Analytical thinking
Certification
PMP Certified: PMI
Timeline
Head of Retail Media
AMAZON ADS BR - INTERNATIONAL EXPANSION
09.2024 - Current
Head of Agency Development
AMAZON ADS BR - INTERNATIONAL EXPANSION
02.2021 - 09.2024
Media Buyer Account Director - LATAM
MAGNITE (former RUBICON PROJECT)
06.2018 - 01.2021
Operation Director
ONE DIGITAL AGENCY
04.2016 - 10.2016
Sales and Relationship Manager
TRIGGIT
07.2013 - 06.2015
Business Development - LATAM
INMOBI (Indian Mobile-first Adtech Company)
09.2007 - 09.2011
Client Services Director
BORNLOGIC
10.2005 - 10.2011
General Manager Brazil & Mexico
FOR RESULTS AGENCY
03.2005 - 09.2007
Account Director
ABBUD COMUNICAÇÕES REAL STATE AGENCY
04.2002 - 03.2005
Branding Internship Trainer
AMERICA ONLINE - AOL
09.2000 - 12.2001
Internet Intern Trainer
CARTÃO UNIBANCO
03.2000 - 09.2000
Media Intern Trainer
GRUPO BANDEIRANTES DE RÁDIO E TELEVISÃO
06.1998 - 12.1998
PMP Certified: PMI
2009-06
Bachelor of Arts - Social Communication
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING
1997.01 - 2001.01
MBA - Business
FUNDAÇÃO GETÚLIO VARGAS - CEAG
2003.01 - 2007.01
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