Matthew Miller
Knoxville - Tennessee
Summary
Results-driven marketing professional with more than 15 years of expertise in public and media relations, brand governance, and digital marketing. Proven ability to enhance brand visibility and engagement through strategic content management across various platforms.
Overview
11
11
years of professional experience
Work History
Marketing & Communications Manager
Summit Medical Group
Knoxville, TN
05.2020 - Current
- Public & Media Relations: Building strong local media relationships, managing external PR and marketing agencies to ensure high-value delivery
- Brand Governance & Asset Creation: Serving as the ultimate brand gatekeeper by approving all site advertising, logo usage, signage, and patient communications while directing the creation of both print and digital promotional materials.
- Omnichannel Digital Ecosystem Management: Overseeing content, design, and engagement across all digital channels, including the corporate website, internal intranet, email/text systems, and all active social media platforms.
- Data-Driven Market Research & Expansion: Utilizing market data and zip code analysis to evaluate new locations and strategically support corporate growth and expansion.
Marketing Manager
TeamHealth Medical Call Center
Knoxville, TN
04.2015 - 04.2020
- Managed digital presence across website and various online channels to increase visibility.
- Executed comprehensive online strategies, enhancing brand identity across multiple platforms.
- Developed and distributed client communications, increasing engagement and streamlining information flow.
- Created customized presentations and marketing materials, supporting business development initiatives.
- Wrote and uploaded blog content to website, improving search engine rankings.
- Collaborated with executive team on organizational rebrand, including logo design and marketing collateral.
- Identified job boards and professional organizations to post opportunities for call center medical staff.
Education
Bachelor of Science - Speech Communications - PR & Marketing
Southern Illinois University
Carbondale, IL08-1999
Skills
- Strategic Communications
- Brand Management
- Public and Media Relations
- Executive Communications
- Content Strategy
- Digital Marketing
- Social Media Management
- Website Management
- Agency Collaboration
- Market Research
- Data Analytics
- Brand Strategy
- Graphic Design
- Marketing Campaign Management
Timeline
Marketing & Communications Manager
Summit Medical Group
05.2020 - Current
Marketing Manager
TeamHealth Medical Call Center
04.2015 - 04.2020
Bachelor of Science - Speech Communications - PR & Marketing
Southern Illinois University