Maurício Gomes Lucas
Dublin,Ireland
Summary
Skilled marketing professional bringing 11 years of experience traditional and online arenas. Versatile and adaptable in approach with top strengths in team collaboration and problem solving, with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player. Proven success in crafting SEO-optimised written content that improves online rankings.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Coordinator
Verso Education ( bilingual program for schools)
São Paulo, Brazil
01.2019 - 07.2023
- Produced analytics reports to evaluate campaign performance and customer engagement.
- Managed contractors to complete design and video production projects.
- Planned and executed internal and external launch events.
- Worked collaboratively with vendors to complete projects according to schedule and specifications.
- Developed marketing plans to support department strategies.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Monitored market trends to remain ahead of competitors, consistently meeting client demands.
- Created engaging marketing materials, driving campaign and brand awareness.
- Crafted compelling written content optimised for SEO, helping to improve online ranking.
- Implemented winning marketing strategy resulting in result.
- Optimised landing pages, social media posts and online copy for specific audiences.
- Discussed strategic decisions with internal and external stakeholders, leveraging expertise across disciplines.
- Conceived cost-effective ideas by thinking outside the box, securing impressive results with limited budget.
Strategic Marketing Analyst
Verso Educação (bilingual program for schools)
São Paulo, Brazil
12.2017 - 01.2019
- Worked closely with internal teams to link data analysis and outcomes to best practice recommendations.
- Developed reports and documents containing actionable recommendations for peers
- Led and managed multiple complex projects to carry out efficient and cost-effective research.
- Compiled data related to competitor pricing, marketing, distribution strategy and other business areas.
- Completed quality assurance of research and reports prepared by project team colleagues.
Strategic Marketing Analyst
Ação Contact Center
Belo Horizonte, Brazil
01.2015 - 12.2016
- Produced bespoke campaign and marketing materials, including case studies, press releases, blogs and white papers.
- Assisted my team in wider business development plans to achieve against targets.
- Collaborated effectively with clients and stakeholders, ascertaining campaign goals and working tirelessly to achieve mutually beneficial outcomes.
- Built public relations strategies for broadened advertising scope.
- Developed marketing plans to support department strategies.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Organised marketing plans and programmes to best support business growth and development.
- Wrote engaging, entertaining and informative media scripts for different uses.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
Strategic Marketing Analyst
Barrominas Cosméticos (beauty industry)
Ipatinga, Brazil
03.2011 - 07.2014
- Created innovative social media posts and schedules to drive engagement.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Planned and executed internal and external launch events.
- Conducted market research to refine digital advertising campaigns.
- Followed brand imaging guidelines and created content to align with brand vision.
- Managed social media interaction to increase target audience engagement.
- Used Google Analytics to evaluate content performance.
- Designed powerful, well-structured pitch decks in Adobe InDesign, resulting in new client wins.
- Guaranteed campaign success by researching strategic target customer groups and key decision-makers.
- Supported successful delivery of digital campaigns, designing appealing artwork in Photoshop.
Education
Certificate of Higher Education - Marketing
Unileste - Educational Centre
Coronel Fabriciano, Minas Gerais - Brazil 02.2011 - 07.2016
Master of Business Administration - Strategic Digital Marketing
Descomplica
Rio de Janeiro - Brazil 05.2021 - 05.2022
Skills
- Digital marketing
- Branding strategy
- Business communications
- Project scheduling
- Project support
- Campaign support
- Meeting coordination
- Event planning
- Analytics and SEO
- Client relations
- Event coordination
- Online and traditional marketing
- Marketing and advertising
- Team leadership and supervision
Languages
English
Upper intermediate
Portuguese
Fluent
Spanish
Elementary
Timeline
Master of Business Administration - Strategic Digital Marketing
Descomplica
05.2021 - 05.2022
Marketing Coordinator
Verso Education ( bilingual program for schools)
01.2019 - 07.2023
Strategic Marketing Analyst
Verso Educação (bilingual program for schools)
12.2017 - 01.2019
Strategic Marketing Analyst
Ação Contact Center
01.2015 - 12.2016
Strategic Marketing Analyst
Barrominas Cosméticos (beauty industry)
03.2011 - 07.2014
Certificate of Higher Education - Marketing
Unileste - Educational Centre
02.2011 - 07.2016
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