Mauricio Godoy
Nova Odessa,Brazil
Summary
Results-driven professional with digital & social media marketing, campaign management, and PR strategy expertise. Crafts compelling branded content, anddevelops effective content marketing strategies, leveraging editorial judgment and creative vision. Manages social media platforms to enhance brand presence and engagement. Delivers impactful campaigns aligned with organizational goals, driving audience growth and brand loyalty.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Editor, Journalist and Content producer
Journal of Nova Odessa
NOVA ODESSA, Brazil
02.2020 - Current
- Delivered compelling stories for the newspaper's audience engagement through detailed and creative research of local activities and special events
- Traveled to events, carrying out on-the-ground reporting.
- Developed captivating headlines to attract readership.
- Interviewed individuals to compile and verify the information.
- Covered live events to produce photos and text.
- Enhanced public knowledge by covering local events.
Editor and Content Producer
TodoDia Newspaper
Americana, Brazil
10.2018 - 09.2023
- Same activities as listed above but I have also worked as the Chief Editor / Executive Editor, where I managed the editorial policies and content production for the publications of Tourism and Education.
- Responsible for establishing its voice, publishing calendar, and assigning stories importance helping teams to prioritize work, and understand the size of the work related to photo selection and text production.
Content producer
"O Liberal" Newspaper
Americana, Brazil
12.2007 - 07.2016
- Networked as a PR professional to build relationships among the newspaper, local government, public sectors, private companies, charities, non-profit organizations, local community, and readers.
- Elevated the newspaper's brand visibility with innovative content solutions across multiple platforms: the newspaper itself, and also its radio, magazine, and social media.
- Developed marketing plans to support sponsorship strategies.
Education
Master of Business Administration - Marketing
Wyden / Unimetrocamp
Campinas 04.2010 - 12.2011
Bachelor of Arts - Communication
UNISAL | Salesian University of Sao Paulo
Americana, Sao Paulo 02.2000 - 12.2003
Skills
- Digital and social media marketing
- Campaign management
- Social media management
- Public Relations strategy
- Copywriting and Creative vision
- Branded content creation
- Content marketing strategy development
- Editorial judgment
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Languages
Portuguese
Native
English
Proficient (C2)
Spanish
Upper intermediate
Italian
Elementary
Affiliations
- Photography / World News / Traveling / Cooking
FIELD OF CONCENTRATION
Marketing and Communication Professional for +18 years
Positions held: Manager / Coordinator / Supervisor
Timeline
Editor, Journalist and Content producer
Journal of Nova Odessa
02.2020 - Current
Editor and Content Producer
TodoDia Newspaper
10.2018 - 09.2023
Master of Business Administration - Marketing
Wyden / Unimetrocamp
04.2010 - 12.2011
Content producer
"O Liberal" Newspaper
12.2007 - 07.2016
Bachelor of Arts - Communication
UNISAL | Salesian University of Sao Paulo
02.2000 - 12.2003
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