MAXIMILIAN CHAPPELL
Orlando, FL
Summary
Passionate Sales Leader with over 20 years of experience in custom packaging distribution and manufacturing. Expert in crafting go-to-market strategies and steering campaigns to enhance brand visibility, and hit revenue targets. Skilled in consultative and technical selling, thriving in startups with a passion for innovation, collaboration, and sustainability.
Overview
21
21
years of professional experience
Work History
Account Executive, Flex Pack
SunDance
03.2024 - 08.2024
- Developed digital flex pack action plans to enhance brand visibility, and implement solutions for easy tear stick pack application, PCR film options, and cost reduction strategies such as EPM print efficiency, white PE sealant film to replace white ink, and improved print frame utilization to reduce material waste and creation of stock pouch sizes.
- Managed over 250 leads using HubSpot CRM, optimized the sales pipeline, and maintained a steady flow of 95 deals, generating ~ $1M in new opportunities with SMB customers in Florida territory.
- Delivered technical support to assist with product development and material qualifications including trials on various FFS equipment.
Regional Sales Manager
ePac Flexible Packaging
01.2018 - 11.2023
- Led go-to-market sales efforts for a new operation in Miami, FL, working closely with cross-functional teams and the COO to establish the ePac brand from inception in Florida.
- Implemented successful GTM strategies and provided comprehensive updates on market trends, competitor analysis, and lead new product development for sustainable films and child-resistant packaging.
- Achieved nearly 100% YoY growth during 5 years, with total revenue surpassing $30M, positioning Miami among the top five sites by 2023.
- Carefully managed Salesforce CRM daily to forecast weekly sales and track the performance of two sales reps and over 100 SMB customers.
National Key Account Manager
EMSUR USA
11.2015 - 11.2017
- Collaborated with R&D teams at US and MX facilities to develop new innovative flexible packaging solutions for the CPG brands.
- Successfully introduced the first BOPP film and coated paper rollstock for tortilla industry, as well as multi-layer laminated film and premade pouches for pet treats, confectionary, and meat snacks.
- Represented the company at trade shows like Pack Expo and traveled up to 75% of the time, both domestically and internationally.
Regional Account Manager
Brown Packaging Intl.
12.2014 - 11.2015
- Developed a supply chain solution for the import and distribution of printed films used in poly bags and standup pouches
- Formulated sales strategies to engage existing contacts in the Midwest and implemented effective account management practices to strengthen relationships.
- Performed an in-depth market analysis to identify trends, competitor activities, and opportunities for cost improvement.
Account Manager - B2B Business Development
Team Eagle Packaging Systems
03.2013 - 12.2014
- Achieved new business opportunities by fostering relationships and launching the company’s first custom flex pack program.
- Gained a thorough understanding of industry trends to better anticipate client needs and maintain a competitive edge.
- Cultivated long-term relationships with key clients, leading to increased repeat business and referrals.
Sales Business Development Executive
Cardinal Packaging Products
02.2012 - 03.2013
- Directed the sales development of thermoforming films and shrink bags for meat and cheese processors in Illinois and Wisconsin.
- Established offshore vendor relationships for importation, enhancing the sales cycle and implementing changes for more competitive pricing.
- Assisted with on-site customer material trials and provided technical support to ensure successful qualification.
Regional Sales Representative
Fredman Bag Company
10.2010 - 10.2012
- Focused on the bakery industry to deliver printed PE bag solutions for products like tortilla wraps and chips.
- Conducted regular communication with clients to evaluate satisfaction, address complaints, and introduce new products.
- Oversaw new business development in the Midwest by fostering customer relationships and identifying needs.
Regional Sales Manager
YPV Distribution
10.2008 - 10.2010
- Managed territory efforts for a newly established division focused on selling poly bags, shrink and vacuum bags, and thermoform rollstock.
- Performed continuous competitor analysis to assess strengths, weaknesses, opportunities, and threats in the marketplace.
- Increased market share by identifying new business opportunities in the Midwest and targeting prospects in the bakery, meat, and cheese sectors.
Account Manager - B2B Business Development
Innovative Packaging, Inc
06.2003 - 10.2008
- Gained a comprehensive understanding of industry trends, allowing for improved anticipation of client needs and a competitive advantage.
- Executed innovative marketing strategies that enhanced brand visibility and awareness among target customers in the bakery sector, as well as meat and cheese processors in the greater Chicago area.
- Developed supply chain solutions and established new vendors for the company’s first custom printed poly bags for the tortilla industry.
Education
No Degree - Business Communications
University of Arizona
Tucson, AZ 05.2002
Associate of Arts - Liberal Arts And General Studies
Pima Community College
Tucson, AZ 05.1999
High School Diploma -
New Trier High School
Winnetka, IL 05.1996
Skills
- Food Packaging Expertise
- GTM Strategy
- CRM Proficiency
- Sales Forecasting
- Pipeline Management
- Motivating Leadership
- Consultative Selling
- Technical Support
Additional Information
Virag Patel, CEO, ePac Flexible Packaging (contact info upon request)
Languages
Portuguese
Beginner (A1)
Timeline
Account Executive, Flex Pack
SunDance
03.2024 - 08.2024
Regional Sales Manager
ePac Flexible Packaging
01.2018 - 11.2023
National Key Account Manager
EMSUR USA
11.2015 - 11.2017
Regional Account Manager
Brown Packaging Intl.
12.2014 - 11.2015
Account Manager - B2B Business Development
Team Eagle Packaging Systems
03.2013 - 12.2014
Sales Business Development Executive
Cardinal Packaging Products
02.2012 - 03.2013
Regional Sales Representative
Fredman Bag Company
10.2010 - 10.2012
Regional Sales Manager
YPV Distribution
10.2008 - 10.2010
Account Manager - B2B Business Development
Innovative Packaging, Inc
06.2003 - 10.2008
No Degree - Business Communications
University of Arizona
Associate of Arts - Liberal Arts And General Studies
Pima Community College
High School Diploma -
New Trier High School
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